{"id":2371218,"date":"2026-04-13T14:41:15","date_gmt":"2026-04-13T14:41:15","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2371218"},"modified":"2026-04-13T14:41:15","modified_gmt":"2026-04-13T14:41:15","slug":"archer-teams-with-mandalorian-and-grogu-for-first-entertainment-deal","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/archer-teams-with-mandalorian-and-grogu-for-first-entertainment-deal\/","title":{"rendered":"Archer teams with \u2018Mandalorian and Grogu\u2019 for first entertainment deal"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"text-to-speech\">\n    <button class=\"text-to-speech__button button\"><br \/>\n        <br \/>\n        Listen to the article<\/p>\n<p>            <span class=\"text-to-speech__button__audio-length\">3 min<\/span><\/p>\n<p>    <\/button><\/p>\n<div class=\"text-to-speech__controls\">\n        <audio controls=\"\" class=\"js-text-to-speech\" preload=\"none\"><source src=\"https:\/\/text-to-speech.divecdn.com\/newspost\/817296\/2026-04-13_10.35.33\/archer-teams-with-mandalorian-and-grogu-for-first-entertainment-deal.wav\" type=\"audio\/mp3\"><\/source><\/audio><\/p>\n<div class=\"text-to-speech__controls__text\">\n            This audio is auto-generated. Please let us know if you have <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.marketingdive.com\/contact\/\">feedback<\/a>.\n        <\/div><\/div>\n<\/div>\n<h3>Dive Brief:<\/h3>\n<ul>\n<li>Archer Meat Snacks has launched a campaign around the brand\u2019s collaboration with the forthcoming theatrical release \u201cStar Wars: The Mandalorian and Grogu,\u201d which hits theaters on May 22, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.prnewswire.com\/news-releases\/enter-a-galaxy-far-far-away-through-new-collaboration-with-archer-star-wars-the-mandalorian-and-grogu-302739479.html\">per a press release<\/a>.<\/li>\n<li>The effort includes a 30-second spot that includes clips from the film and will air on Disney+, across Spectrum Reach&#8217;s premium ad inventory during major sports playoff and in theaters nationwide.<\/li>\n<li>The campaign also includes retail, digital and social ads, out-of-home and consumer-facing extensions, tying the fast-growing brand to an entertainment franchise that is beloved across generations of consumers.<\/li>\n<\/ul>\n<h3>Dive Insight:<\/h3>\n<p>For its first entertainment collaboration, Archer is heading to a galaxy far, far away to tie-up with one of the most anticipated films of the summer: the first film in the nearly 50-year-old \u201cStar Wars\u201d franchise in more than six years. A sequel to the popular Disney+ series \u201cThe Mandalorian\u201d that introduced Grogu \u2014 or \u201cbaby Yoda\u201d \u2014 the movie is <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/boxofficetheory.com\/box-office-tracking-forecasts-mandalorian-grogu-star-wars-big-screen-memorial-day\/\">forecast to make $71 million<\/a> over Memorial Day weekend and is \u201ca true &#8216;can&#8217;t miss&#8217; theatrical event,\u201d according to Archer CEO Eugene Kang.<\/p>\n<p>Archer \u2014 a brand projecting retail sales of over half a billion in 2026 \u2014 is looking to jump on the film\u2019s bandwagon with a campaign that spans channels, including three products with film-themed, co-branded packaging; a Fandango partnership; a social sweepstakes and more.\u00a0 A custom ad spot will air across streaming TV, linear TV and theaters, with additional ads on YouTube, TikTok, Meta and Reddit and out-of-home billboards in Los Angeles and New York.<\/p>\n<p>Plus, customers who purchase $25 of qualifying Archer products can unlock a $10 Fandango Movie Reward toward tickets to see the movie by scanning a QR code on co-branded packaging. Brands and platforms including <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.marketingdive.com\/news\/pepsi-nfl-gladiator-megan-thee-stallion-travis-kelce-campaign\/726144\/\">Pepsi<\/a> and <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/newsroom.tiktok.com\/tiktok-and-fandango-team-up-to-launch-movie-ticketing-integration?lang=en\">TikTok<\/a>, respectively, have teamed with Fandango to help drive consumers to the theater.<\/p>\n<p>\u201c\u2019Star Wars: The Mandalorian and Grogu\u2019 is shaping up to be one of the year&#8217;s most exciting theatrical events, and it&#8217;s always rewarding to see brands like Archer create new ways for fans to celebrate the adventure,\u201d said Lylle Breier, executive vice president of partnerships, promotions, synergy and events at Disney.<\/p>\n<p>The campaign builds on growth by the brand and the overall meat snack category. Archer grew 35.9% year-over-year, outpacing the category&#8217;s 8.8% growth,\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.prnewswire.com\/news-releases\/archer-meat-snacks-secures-nearly-100-million-credit-facility-from-jp-morgan-302696409.html\" rel=\"noopener noreferrer\" target=\"_blank\">per a separate press release<\/a>. To build on surging consumer demand, Archer <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.prnewswire.com\/news-releases\/archer-celebrates-grand-opening-of-second-manufacturing-plant-in-los-angeles-amid-explosive-growth-of-meat-stick-business-302580513.html\" rel=\"noopener noreferrer\" target=\"_blank\">opened a second manufacturing facility<\/a>\u00a0in November 2025 and recently <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.prnewswire.com\/news-releases\/archer-meat-snacks-secures-nearly-100-million-credit-facility-from-jp-morgan-302696409.html\">secured a roughly $100 million aggregate credit facility<\/a> from JPMorgan Chase &amp; Co.<\/p>\n<p>Formerly Country Archer Provisions, Archer in 2025 unveiled a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.prnewswire.com\/news-releases\/archer-unveils-bold-new-brand-identity-302383968.html\">new brand identity<\/a> inclusive of the shortened name and launched its first national ad campaign. <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.marketingdive.com\/news\/archer-first-national-ad-campaign-pledge-to-stick-to-real\/758842\/\">The \u201cStick to Real\u201d effort<\/a> positioned the brand as a down-to-earth snacking option and included a partnership with Hulu.<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.marketingdive.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief: Archer Meat Snacks has launched a campaign around the brand\u2019s collaboration with the forthcoming theatrical release \u201cStar Wars: The Mandalorian and Grogu,\u201d which hits theaters on May 22, per a press release. The effort includes [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2371219,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-2371218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/04\/Archer-teams-with-\u2018Mandalorian-and-Grogu-for-first-entertainment-deal.webp","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2371218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2371218"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2371218\/revisions"}],"predecessor-version":[{"id":2371220,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2371218\/revisions\/2371220"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2371219"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2371218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2371218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2371218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}