{"id":2371585,"date":"2026-04-13T18:24:12","date_gmt":"2026-04-13T18:24:12","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2371585"},"modified":"2026-04-13T18:24:12","modified_gmt":"2026-04-13T18:24:12","slug":"joe-freshgoods-unveils-rap-music-video-inspired-new-balance-sneakers","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/joe-freshgoods-unveils-rap-music-video-inspired-new-balance-sneakers\/","title":{"rendered":"Joe Freshgoods Unveils Rap Music Video-Inspired New Balance Sneakers"},"content":{"rendered":"

<\/p>\n

\n\t\t\t\t\t\t\t\t<\/p>\n
\n

\n\tJoe Freshgoods<\/a> will take on one of New Balance<\/a>\u2018s freshest models for his next sneaker collaboration, but he\u2019ll do so through the literal lens \u201990s and 2000s hip-hop music videos.<\/p>\n

\n\tThe Joe Freshgoods<\/a> x New Balance 1890<\/a> Finger Waves and Naughty Things deliver two colorways inspired by the vibrant visuals in old-school hip-hop music videos. Special packaging leans even deeper into the theme with a box made to look like a diamond metal plate featuring an oval-shaped window to channel director Hype Williams\u2019 signature fish-eye lens shots of the era.<\/p>\n

\n\tJoe Freshgoods<\/a> announced the capsule Friday with an Instagram post reminiscing on running home from school to watch music videos and calling out visuals from Busta Rhymes, Missy Elliott and Juvenile as some of his favorites.<\/p>\n

\n\tThe sneakers themselves both get a mesh base printed with a tie-dye-esque pattern. The orange variant goes primarily black and gray for its overlays and sole unit, while the purple edition opts for more matching shades throughout. \u201cJFG\u201d is printed onto to one of the lateral heel overlays, and a new \u201cJFG\u201d logo is applied to the heel.<\/p>\n

\n\tNew Balance<\/a> introduced the 1890 through an Action Bronson collaboration in January before giving the model a wider inline launch in March. Its aesthetic pulls from New Balance runners in the 2000s and 2010s, including a series of overlays shaped like streaks of liquid with tear drops stacked on top as a third layer.<\/p>\n

\n\tWilliams was a prolific director of music videos in the \u201990s and 2000s, with Busta Rhymes\u2019 \u201cWoo Hah!! Got You All in Check,\u201d Missy Elliot\u2019s \u201cThe Rain (Supa Dupa Fly)\u201d and Juvenile\u2019s \u201cHa\u201d all employing the fish-eye lens as hallmarks of the time period.<\/p>\n

\n\tA release date hasn\u2019t been confirmed for the Joe Freshgoods x New Balance 1890<\/a> Finger Waves and Naughty Things, but the designer himself said they\u2019ll be \u201ccoming soon.\u201d Footwear News will keep you abreast of any updates.<\/p>\n

\n
\n
\n
\n

\t\t\t\t\t\t<\/p><\/div><\/div>

\n

\t\t\t\t\tJoe Freshgoods x New Balance 1890<\/a> in purple (pair) <\/span><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n
\n
\n
\n

\t\t\t\t\t\t\"Joe<\/p><\/div><\/div>

\n

\t\t\t\t\tJoe Freshgoods x New Balance 1890 in orange (pair) <\/span><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n
\n
\n
\n

\t\t\t\t\t\t\"Joe<\/p><\/div><\/div>

\n

\t\t\t\t\tJoe Freshgoods x New Balance 1890 (heel) <\/span><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n
\n
\n
\n

\t\t\t\t\t\t\"Joe<\/p><\/div><\/div>

\n

\t\t\t\t\tJoe Freshgoods x New Balance 1890 (packaging) <\/span><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<\/div><\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source wwd.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Joe Freshgoods will take on one of New Balance\u2018s freshest models for his next sneaker collaboration, but he\u2019ll do so through the literal lens \u201990s and 2000s hip-hop music videos. The Joe Freshgoods x New Balance 1890 Finger Waves and Naughty Things deliver two colorways inspired by the vibrant visuals in old-school hip-hop music videos. […]<\/p>\n","protected":false},"author":2,"featured_media":2371586,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[461289,461290,461292],"class_list":["post-2371585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-joe-freshgoods","tag-new-balance","tag-new-balance-1890"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/04\/Joe-Freshgoods-Unveils-Rap-Music-Video-Inspired-New-Balance-Sneakers.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2371585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2371585"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2371585\/revisions"}],"predecessor-version":[{"id":2371587,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2371585\/revisions\/2371587"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2371586"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2371585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2371585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2371585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}