{"id":2372112,"date":"2026-04-14T00:47:21","date_gmt":"2026-04-14T00:47:21","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2372112"},"modified":"2026-04-14T00:47:21","modified_gmt":"2026-04-14T00:47:21","slug":"for-coachella-creators-celebs-x-brands-get-into-the-act-on-social","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/for-coachella-creators-celebs-x-brands-get-into-the-act-on-social\/","title":{"rendered":"For Coachella, Creators, Celebs x Brands Get Into the Act on Social"},"content":{"rendered":"

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With Sabrina Carpenter, Joe Jonas, Harry Daniels <\/h2>\n
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April 13, 2026<\/p>\n

7:15 am<\/p>\n

4 min read<\/p>\n<\/p><\/div><\/div>\n

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Share:<\/p>\n

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Major creators and big brands flocked to the first weekend of the quintessentially California music festival Coachella. Despite some controversy<\/a>, Sabrina Carpenter slayed as Friday night\u2019s headliner and also fronted a roadside activation for Airbnb; drinks were on Joe Jonas and Aperol Spritz; and two Regular Ass Bitches went viral by serving up the accessible vibes and content people are craving right now.<\/p>\n

It\u2019s Regular Ass Bitches for the Win<\/h3>\n

Two friends\u2014Taylor is behind @yowassupgurll, but I don\u2019t know her friend\u2019s name\u2014who paid their own way to Coachella and proudly refer to themselves as Regular Ass Bitches have gone viral on TikTok because, well, a lot of people don\u2019t relate to many of the influencers who have swarmed the festival, according to the convo happening on social all weekend. (Brands take note!) In their first fit check post, which has more than 4 million likes so far (besting even the most slickly-produced produced creator and brand content), Taylor\u2019s friend reveals that she is wearing a top from Amazon, pants from Target and Dr. Scholl\u2019s because she has plantar fasciitis. \u201cFinally a realistic Coachella OOTD!\u201d one commenter wrote on the post, summing up the views of many other posters. \u201cIf more Coachella videos were like this I wouldn\u2019t hate Coachella videos,\u201d wrote another.<\/p>\n

Sabrina\u2019s Pit Stop<\/h3>\n

Sabrina Carpenter headlined Coachella on Friday night. So it was fitting that Airbnb, which has been working with the pop star since last year, created a cool Sabrina Carpenter-themed pit stop in Indio, Calif., just off Route 111 that was open to the public all weekend. Think vintage cars, slushies, candy-inspired art and merch. And some lucky fans even got to meet the star at the Pit Stop.<\/p>\n

Joe Jonas Owes You (and Me) an Aperol Spritz<\/h3>\n

Lots of Coachella attendees felt like Joe Jonas owed them an Aperol Spritz, and that idea didn\u2019t come out of nowhere. There was actually a plane flying over the festival towing a banner that read: \u201cJoe Jonas owes me an Aperol Spritz.\u201d And Jonas, who performed at the festival, popped into the Aperol Spritz activation to the delight of fans, recorded a social media post that finds him in search of a Spritz and even served drinks while he was there.<\/p>\n

Harry Daniels Has the Worst Voice But the Best Vibes<\/h3>\n

Just two weeks after an awkward encounter with John Cena, who clearly wasn\u2019t in the mood to hear him sing, Harry Daniels found a more appreciative celebrity audience for his famously \u201cbad singing to celebrities\u201d schtick at Coachella. And, frankly, I was happy for him. After performing an excruciatingly awful rendition of Whitney Houston\u2019s \u201cI Will Always Love You\u201d for Bowen Yang and Matt Rogers, they kindly thanked him for the \u201cgift\u201d and gave him a hug, though surely their ears were bleeding.<\/p>\n

Marco Zamora Makes Himself at Home at Coachella<\/h3>\n

Not everyone can afford a midcentury mansion like the one Kylie Jenner rented for the weekend. Zamora certainly could not. So, he glamped at Coachella, renting two camping spaces and using his creativity as an interior designer to create a temporary but homey space for the three-day weekend. He essentially created an apartment within a tent, complete with a convertible sofa bed, a rug and a wooden dining table. He even had overhead lighting and a ceiling fan. And he put together this space on a budget, mostly using stuff he already had at home. Some people thought he went too far. To them, I say, why wouldn\u2019t you make yourself at home?<\/p>\n

Maximilian Rochford Imagines Costco at Coachella<\/h3>\n

While Velveeta, Costco and Kleenex were not present at Coachella, clever creator Maximilian Rochford creates a world in which these everyday staples not generally associated with music festivals were at the event with brand activations. Seriously, though, how about we get Costco there next year? They could sign a brand deal with the Regular Ass Bitches!<\/p>\n

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\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source musebyclios.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

With Sabrina Carpenter, Joe Jonas, Harry Daniels April 13, 2026 7:15 am 4 min read Share: Major creators and big brands flocked to the first weekend of the quintessentially California music festival Coachella. Despite some controversy, Sabrina Carpenter slayed as Friday night\u2019s headliner and also fronted a roadside activation for Airbnb; drinks were on Joe […]<\/p>\n","protected":false},"author":2,"featured_media":2372113,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25173],"tags":[],"class_list":["post-2372112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artists"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/04\/For-Coachella-Creators-Celebs-x-Brands-Get-Into-the-Act.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2372112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2372112"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2372112\/revisions"}],"predecessor-version":[{"id":2372114,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2372112\/revisions\/2372114"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2372113"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2372112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2372112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2372112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}