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The latest song by a Revelstoke alternative rock band has quickly made the airwaves across Canada at multiple NHL games, as the group finalizes their second EP and prepares for tour.<\/p>\n
Pickle Juice\u2019s five-man crew got a big surprise recently when they heard their new track, Halfway, playing on air during an Edmonton Oilers match.<\/p>\n
\u201cI was just sitting at home rewatching Game of Thrones with my girlfriend,\u201d lead singer Tim van der Krogt recounted from the moment he recognized his own vocals during the hockey game stream. \u201cI still have friends who don\u2019t believe it\u2019s real. They\u2019re like, \u2018that\u2019s AI.\u2019\u201d<\/p>\n
READ: Revelstoke\u2019s Pickle Juice releasing short film with 2 new rock songs<\/a><\/strong><\/p>\n After the initial excitement of the song getting 30 seconds of fame in the hockey action, the band was contacted by Sportsnet in advance about playing Halfway at a Toronto Maple Leafs game \u2014 this time for one-and-a-half minutes.<\/p>\n There was just one ask: They\u2019d need to censor some swearing in the lyrics.<\/p>\n \u201cWe were scrambling with the producer in Vancouver,\u201d Van der Krogt joked, describing quite the ordeal to mute just one F-bomb.<\/p>\n But thanks to the new marketing team Pickle Juice is working with, he said the band is already seeing wider reach of this sort. Van der Krogt credited the early success of Halfway in particular to its musical drive.<\/p>\n \u201cIt\u2019s a big chorus and a catchy melody \u2014 enough to make a sports banger,\u201d he said, noting the song is packed with layers.<\/p>\n He explained how the band hadn\u2019t yet considered how the song would sit and sound for wider audiences outside the studio, and was happy to see some early traction. For them, it\u2019s cool now to listen back and hear how it\u2019s evolved for radio from the initial recording sessions, in some ways almost unrecognizable from the original.<\/p>\n \u201cIt\u2019s funny because it\u2019s quite different,\u201d Van der Krogt said. \u201cYou can tell that it was half-baked.\u201d<\/p>\n While on one hand Pickle Juice recognizes that this banger might not resurface at any more major events, for drummer Pete Lavery, \u201chis dream would be to see it in pro bull riding,\u201d Van der Krogt said. \u201cWho knows? We\u2019ll just have to wait and see.\u201d<\/p>\n