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Hasbro<\/a> Entertainment and Get After It Media<\/a> (GAIM) launch Hasbro Legends, a new linear broadcast channel dedicated to the company\u2019s portfolio of legacy brands.<\/p>\n <\/span><\/p>\n <\/p>\n \u201cOur focus is on meeting audiences where they are and how they consume content today,\u201d explains Yannick Ferrero, SVP, Content Distribution & Digital at Hasbro Entertainment<\/a>. \u201cWith Hasbro Legends, we\u2019re bringing our brands to broadcast at scale, reaching new audiences and creating opportunities for partners across linear and digital platforms.\u201d<\/p>\n <\/span><\/p>\n <\/p>\n Set to debut across GAIM\u2019s national footprint, the channel<\/a> will reach more than 70 million U.S. homes at launch, with additional distribution planned across streaming platforms, including GAIM\u2019s forthcoming Heartland+<\/a> service.<\/p>\n <\/span><\/p>\n <\/p>\n The network features programming from Hasbro\u2019s library of franchise content, including series based on G.I. Joe<\/a>, Transformers<\/a>, Power Rangers<\/a>, My Little Pony, and Jem and the Holograms.<\/p>\n <\/span><\/p>\n <\/p>\n GAIM oversees distribution and monetization across both over-the-air and free ad-supported streaming television environments, positioning the channel within a broader ecosystem that integrates linear and connected TV.<\/p>\n <\/span><\/p>\n <\/p>\n \u201cThis is what happens when my inner kid\/fan takes over \u2014 and I love it,\u201d shares Otto Padr\u00f3n, Co-President and COO of GAIM. \u201cWe are beyond honored and thrilled to team up with Hasbro. I grew up with G.I. Joe and Rangers, and now we get to bring these legendary brands to broadcast television at scale.\u201d<\/p>\n <\/span><\/p>\n <\/p>\n