K-pop<\/a> agencies — Hybe, YG Entertainment, SM Entertainment and JYP Entertainment — are working to establish a joint venture, seen as a move toward creating a global music festival involving their artists.<\/p>\nThe four agencies, which participate in the music division of the Presidential Committee for Popular Culture Exchange, said Thursday they are “preparing to set up a corporation to advance a ‘Fanomenon’ event.”\n<\/p>\n
JYP founder Park Jin-young, the committee’s co-chair, introduced the “Fanomenon” initiative in October at the committee’s inauguration ceremony in Goyang, northwest of Seoul, explaining that the name combines the words “fan” and “phenomenon.” Park also outlined a vision to launch the massive South Korean music festival under that name by December 2027, which could rival the U.S.-based Coachella Valley Music and Arts Festival.<\/p>\n
The agencies described the joint venture as a “model for collaboration designed to explore new possibilities for Korean culture’s expansion, including K-pop, in global markets.”<\/p>\n
They said procedures to establish the corporate body are currently under way but emphasized that detailed business plans and operational methods have not yet been finalized.<\/p>\n
“The companies will make cautious decisions after taking market conditions and diverse opinions into account,” they added.\n<\/p>\n
Copyright (c) Yonhap News Agency prohibits its content from being redistributed or reprinted without consent, and forbids the content from being learned and used by artificial intelligence systems.<\/i><\/p>\n<\/p><\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.upi.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"South Korea’s top four K-pop agencies — Hybe, YG Entertainment, SM Entertainment and JYP Entertainment — said Thursday they are working to create a global music festival. In this June 2023 photo, fans cheer at a BTS fan event in Seoul. File Photo by Thomas Maresca\/UPI | License Photo South Korea’s top four K-pop agencies […]<\/p>\n","protected":false},"author":2,"featured_media":2375749,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[21741,23842],"class_list":["post-2375748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-entertainment","tag-k-pop"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/04\/Big-4-K-pop-agencies-pushing-for-joint-venture-to-launch.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2375748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2375748"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2375748\/revisions"}],"predecessor-version":[{"id":2375750,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2375748\/revisions\/2375750"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2375749"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2375748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2375748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2375748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}