<\/p>\n
Announced on 16 April, the agreement includes expanded promotion of indie venues and live events across Spotify\u2019s venue pages and live events feed. A new beta feature titled \u201cVenues we think you\u2019ll like\u201d has also been introduced within the events section, offering personalised recommendations based on listening history, location and other user data.<\/p>\n
The platform said the feature will highlight NIVA-certified independent venues, with Spotify also adding the certification seal to venue pages.<\/p>\n
The partnership will also introduce a monthly playlist titled Independent Booker Spotlight, which is expected to launch this summer. According to Spotify, the playlist will be curated in collaboration with a different NIVA-selected independent booker each month, highlighting professionals responsible for programming at independent stages.<\/p>\n
Spotify\u2019s senior director of live music, Rene Volker, described independent venues as central to the live music ecosystem.<\/p>\n
He said indie venues are \u201cthe heartbeat of live music\u201d and added that Spotify intends to support them \u201cfor the long game\u201d.<\/p>\n
NIVA executive director Stephen Parker said the initiative recognises the role of independent venues in developing artists and live audiences.<\/p>\n
\u201cIndependent stages are where every artist gets their start and where nearly 200 million fans a year experience the joy of music, comedy, and performance,\u201d Parker said.<\/p>\n
He added that NIVA\u2019s certification programme highlights the challenges faced by independent operators.<\/p>\n
\u201cNIVA\u2019s Certified Live Independent is a seal that shows the sacrifices and ingenuity that goes into keeping their venue or festival independent. We\u2019re grateful that Spotify is elevating that seal and independent stages on their platform to allow millions of fans to experience the magic of these spaces,\u201d he said.<\/p>\n
The partnership forms part of a broader push by streaming platforms to integrate live music discovery and ticketing into their services.<\/p>\n
Spotify began expanding its live events features in 2024 and has since introduced presale access options and ticketing integrations. Other companies have also moved into the live events space, with SoundCloud partnering Ticketmaster in 2025 and Apple Music integrating Bandsintown listings into artist pages.<\/p>\n<\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.musicinafrica.net \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Announced on 16 April, the agreement includes expanded promotion of indie venues and live events across Spotify\u2019s venue pages and live events feed. A new beta feature titled \u201cVenues we think you\u2019ll like\u201d has also been introduced within the events section, offering personalised recommendations based on listening history, location and other user data. The platform […]<\/p>\n","protected":false},"author":2,"featured_media":2376021,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[],"class_list":["post-2376020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/04\/Spotify-NIVA-partner-to-boost-independent-venue-visibility.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2376020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2376020"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2376020\/revisions"}],"predecessor-version":[{"id":2376022,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2376020\/revisions\/2376022"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2376021"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2376020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2376020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2376020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}