It\u2019s one of the biggest royal fashion guessing games of the year
\nbut it might be easier to win this time round.<\/p>\n
Every summer, royal watchers and fashion pundits alike enjoy
\npredicting what colour royal women will wear as they head to Royal
\nAscot, one of the stand out moments on the social calendar.<\/p>\n
However, one day at this year\u2019s meeting might be a shoe in when
\nit comes to shades as Royal Ascot has, for the first time, chosen a
\n\u2018colour\u2019 of the season and it\u2019s encouraging all racegoers to use it
\non one of the biggest das of the meeting, Gold Cup Day.<\/p>\n
It\u2019s also hard to miss. The Royal Ascot colour of 2026 is tomato
\nred.<\/p>\n
![\"\"](\"https:\/\/royalcentral.co.uk\/wp-content\/uploads\/2023\/06\/Princess-1024x634.jpg\")
\nProctor<\/figcaption><\/figure>\n<\/div>\n
Women attending on June 18, when the Gold Cup is run, are being
\nencouraged to wear it in \u2018statement dresses\u2019 or unmissable hats
\nwhile men are being asked to consider choosing a tie or pocket
\nsquare in the colour.<\/p>\n
The Royal Family are long time supporters of Royal Ascot with
\nKing Charles and Queen Camilla following the pattern set by Queen
\nElizabeth II and attending as many days of the meeting as they can.
\nOther royals, including the Prince and Princess of Wales and the
\nDuke and Duchess of Edinburgh are regulars, while Princess Anne
\nrarely misses a day of the world famous race event.<\/p>\n
And the introduction of the colour of the year means the royals
\ncould be in the red as the carriage procession makes its way into
\nAscot this June.<\/p>\n
The women of the Royal Family tend towards pastels and creams Queen Mary of Denmark also chose red for her visit to Royal The announcement of the colour of the year came as Royal Ascot As the inaugural colour of the year was announced, Daniel Tom Johnson, Commercial Director, Ascot, said \u201dThis year\u2019s However, the innovation of a Colour of the Year hasn\u2019t changed
\nfor Ascot with a preference for blues and greens if brighter shades
\nare chosen. But the
\nPrincess of Wales<\/a> has set the pace with this latest vogue. In
\n2023, Kate attended Ascot in a bright red dress by Alexander
\nMcQueen and a matching hat designed by Philip Treacy.<\/p>\n
\nAscot in 2016, wearing the dress with a white hat to give a nod to
\nthe colours of her country\u2019s flag. And although it\u2019s not one of the
\nmost popular shades at Ascot for royal women, so far, Princess
\nEugenie also chose bright red for a visit in 2017, adding a grey
\nhat with scarlet flowers.<\/p>\n![\"\"](\"https:\/\/royalcentral.co.uk\/wp-content\/uploads\/2023\/06\/Acot-1024x669.jpg\")
\nProctor<\/figcaption><\/figure>\n<\/div>\n
\nlaunched the 2026 Royal Ascot Handbook: the Art of Dressing Well
\nwhich is presented by its official partner, Beyond Developments
\nDubai. It\u2019s the third annual guide to Ascot and dressing well by
\nCreative Director Daniel Fletcher.<\/p>\n
\nFletcher said \u201dFor 2026, we\u2019re seeing a distinct shift towards
\nconfident, expressive colour with Bright Tomato set to take centre
\nstage as a defining shade in occasionwear, bringing a bold new
\ndirection for the Royal Ascot palette. That bright orangey-red of a
\nripe tomato creates an instant feeling of summer joy.\u201d<\/em><\/p>\n
\nfashion campaign reflects the evolving style of our audience while
\ncelebrating the much\u2011loved ritual of dressing up \u2013 something that
\nremains central to the spirit and identity of Royal
\nAscot.\u201d<\/em><\/p>\n
\nthe rules around dressing well at Ascot. For those in the Royal Enclosure,<\/a> there are
\ninstructions. It means women must wear skirts or dresses that fall
\njust above the knee or longer and any shoulder straps on show must
\nbe at least 1 inch wide. Trouser suits and jump suits are also
\npermitted.<\/p>\n