{"id":2380267,"date":"2026-04-19T19:10:14","date_gmt":"2026-04-19T19:10:14","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2380267"},"modified":"2026-04-19T19:10:14","modified_gmt":"2026-04-19T19:10:14","slug":"bbc-unveils-celebrity-apprentice-line-up-in-full-as-major-twist-announced","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/bbc-unveils-celebrity-apprentice-line-up-in-full-as-major-twist-announced\/","title":{"rendered":"BBC unveils Celebrity Apprentice line-up in full as major ‘twist’ announced"},"content":{"rendered":"

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Things will be a bit different on the celebrity edition of the hit BBC show this time around<\/h2>\n
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Samantha King<\/strong> Content Editor<\/span> and Zara Zubeidi<\/strong><\/span><\/p>\n<\/div>\n

20:01, 19 Apr 2026<\/span><\/p>\n<\/div>\n

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\"Lord<\/div>\n

Lord Sugar will welcome 12 new celebs into his boardroom(Image: BBC)<\/p>\n<\/div>\n

The Celebrity Apprentice line-up<\/a> has been unveiled, with television host Gethin Jones, vocalist Alexandra Burke, and Love Island star Toni Laites all preparing to take on Lord Sugar.<\/p>\n

In a groundbreaking twist on the previous format, the BBC<\/a> will broadcast the programme as a complete series for the very first time \u2013 comprising six episodes filmed over six weeks \u2013 as the famous faces tackle a series of weekly business tasks set by the entrepreneurial tycoon.<\/p>\n

Vying for the opportunity to secure a \u00a3100,000 donation to their chosen charity, each contestant will be striving to demonstrate their commercial prowess and ultimately claim the title of The Celebrity Apprentice champion.<\/p>\n

This star-studded series will feature another notable change \u2013 the boardroom will move to a London City tower block, offering a fresh backdrop for Lord Sugar’s concluding judgements, reports the Mirror<\/a>.<\/p>\n

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\"The<\/div>\n

The Celebrity Apprentice line-up has been confirmed(Image: RAY BURMISTON\/BBC)<\/p>\n<\/div>\n<\/div>\n

The complete roster features Alexandra Burke, actor Danny Miller, presenter Gethin Jones, dancer and presenter Jordan Banjo, journalist Kay Burley, actress and online personality Maddie Grace Jepson, presenter, podcaster and content creator Max Balegde, Gladiator Sheli McCoy, UK garage legend DJ Spoony, TV and BBC Radio 2 presenter Richie Anderson, comedian and writer Laura Smyth, and television personality Toni Laites.<\/p>\n

Lord Sugar commented: “We’ve not done anything like this before, and it’ll be entertaining to see these 12 celebrities being put through six weeks of some brilliant business challenges. But just because they’re celebrities, it doesn’t mean they’re going to get an easy ride, especially when there’s \u00a3100,000 at stake for their chosen charity.”<\/p>\n

Kalpna Patel-Knight, Head of Entertainment Commissioning at the BBC, remarked: “This brand-new full-length series of The Celebrity Apprentice takes everything audiences love about the format and turns the pressure right up. This year’s celebrities arrive with strong reputations – but in the boardroom, status counts for nothing.”<\/p>\n

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\"Lord<\/div>\n

Lord Sugar recently crowned the winner of the 20th series(Image: BBC)<\/p>\n<\/div>\n<\/div>\n

She continued: “They’ll be tested on leadership, teamwork and commercial instinct, and only those who can truly deliver will make it through. It’s bold, unpredictable and hugely entertaining – and viewers are in for a brilliant ride.”<\/p>\n

Transmission dates for The Celebrity Apprentice are yet to be announced. The news follows last week’s finale of the BBC business programme, which saw Karishma Vijay triumph in an all-female showdown, securing Lord Sugar’s prized investment ahead of runner-up Pascha Myhill.<\/p>\n

Karishma, hailing from Surrey, recalled the life-changing moment when Lord Sugar announced her victory and confirmed his \u00a3250,000 investment, saying: “I was so blown away, so shocked – but I kept it very cool. Then, I got in my car and I was screaming. It was just insane – I can’t believe I’ve gone and done it after not having watched the show, I feel like that’s so cheeky.”<\/p>\n

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\"Karishma<\/div>\n

Karishma won The Apprentice 2026(Image: BBC)<\/p>\n<\/div>\n<\/div>\n

Speaking about his choice on the popular BBC programme, Lord Sugar remarked: “As always, it was close competition in the final after two outstanding pitches by two brilliant young businesswomen. But Karishma really impressed me throughout the process and has proven why she deserves my investment.<\/p>\n

“She’s a proper grafter and she’s got that entrepreneurial spirit that I always look for. The cosmetics industry is one I know a lot about, and I know our partnership will pave the way for a bright future.”<\/p>\n

A release date for The Celebrity Apprentice is yet to be announced.<\/strong><\/p>\n<\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source www.getsurrey.co.uk \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Things will be a bit different on the celebrity edition of the hit BBC show this time around Samantha King Content Editor and Zara Zubeidi 20:01, 19 Apr 2026 Lord Sugar will welcome 12 new celebs into his boardroom(Image: BBC) The Celebrity Apprentice line-up has been unveiled, with television host Gethin Jones, vocalist Alexandra Burke, […]<\/p>\n","protected":false},"author":2,"featured_media":2380268,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25173],"tags":[25507,346026],"class_list":["post-2380267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artists","tag-bbc","tag-the-apprentice"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/04\/BBC-unveils-Celebrity-Apprentice-line-up-in-full-as-major-twist.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2380267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2380267"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2380267\/revisions"}],"predecessor-version":[{"id":2380269,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2380267\/revisions\/2380269"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2380268"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2380267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2380267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2380267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}