As 4\/20 approaches, Cheech Marin is once again embracing the unofficial holiday that helped make him a cannabis<\/a> cultural icon.<\/p>\n The comedy legend has teamed up with Jimmy John\u2019s<\/a> for the sandwich chain\u2019s new \u201cDream Rotation\u201d campaign, sharing the kind of food lineup he reaches for when the munchies hit.<\/p>\n \u201cThere\u2019s no sesh without the munchies,\u201d Marin says in the campaign.<\/p>\n COMPLEX SHOP:<\/b> Shop the brands you love, anytime and anywhere. Uncover what’s next. Buy. Collect. Obsess.<\/a><\/p>\n The sandwich company launched the campaign ahead of April 20 with a limited-time menu centered around what it calls a \u201cDream Rotation Meal\u201d \u2014 a toasted sandwich, chips, and a new Cereal n\u2019 Milk Crispy Treat. Marin appears in a digital spot alongside Amanda Batula, Skyler Gisondo, and Kal Penn, with each celebrity naming the order they would add to the mix.<\/p>\n As for why \u201cthe munchies\u201d happen after a \u201csesh\u201d: scientists say tetrahydrocannabinol, or THC, stimulates receptors in the brain that heighten appetite, boost the smell and taste of food, and trigger dopamine release. The result is the familiar urge to reach for salty, sweet, or indulgent snacks after using cannabis.<\/p>\n But Marin\u2019s involvement is bigger than a celebrity endorsement: for decades, he has been one of the most recognizable faces of cannabis culture.<\/p>\n The \u2018high holy holiday\u2019 of 4\/20 has become far more mainstream than the underground ritual it once was. The phrase dates back to 1971, when a group of California high school students known as \u201cthe Waldos\u201d used \u201c4:20\u201d as code for an after-school meet-up.<\/p>\n According to records later confirmed by the Oxford English Dictionary, the slang spread through the Grateful Dead\u2019s circle before becoming global shorthand for cannabis in the 1990s, thanks to High Times <\/em>magazine.<\/p>\n For Marin, the date has always carried extra meaning. Alongside longtime collaborator Tommy Chong, he helped turn cannabis culture into a pop-culture phenomenon through movies like Up in Smoke<\/em> and Cheech and Chong\u2019s Next Movie<\/em>.<\/p>\n Decades later, the pair has parlayed that reputation into a cannabis and hemp business reportedly worth more than $150 million. Their companies now sell THC-infused beverages, gummies, and other hemp-derived products nationwide, with projected revenue nearing $100 million in 2025.<\/p>\n <\/a> Aden Holloway Arrested on Felony Marijuana Charge Before NCAA Tournament<\/span><\/p>\n<\/figcaption><\/figure>\n <\/a> Drone Delivering Marijuana and Crab Legs Intercepted Near South Carolina Prison<\/span><\/p>\n<\/figcaption><\/figure>\n <\/a> UFC\u2019s Daniel Rodriguez Says He Spent 8 Months in Mexican Prison Over Marijuana<\/span><\/p>\n<\/figcaption><\/figure>\n Natasha Lyonne Reportedly Removed From Delta Flight After \u2018Euphoria\u2019 Premiere<\/a><\/i><\/b><\/p>\n Selena Gomez Calls Herself \u2018Mrs. Blanco\u2019 in New Intimate Photos<\/a><\/i><\/b><\/p>\nRelated News<\/h3>\n
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