<\/p>\n
At BBH London\u2019s BAFTA-winning Black Sheep Studios, she pioneered the Head of Development role, connecting clients with broadcasters and creating opportunities for brands like Samsung and Audi. Prince also led the 2019 Nike\u2019s Women\u2019s World Cup Instagram content from concept to execution. At Droga5 she led the creative development of Barclaycard\u2019s first podcast series, Figureheads, featuring Warwick Davis.<\/p>\n
\u201cBrands need entertainment more than ever. And entertainment, for the first time, genuinely needs brands as creative and strategic partners \u2013 not just funding sources,\u201d said Claire Prince, Head of Entertainment, ELVIS. \u201cEntertainment has always relied on brand money, but now they\u2019re actively seeking what brands can bring beyond the cheque \u2013 audience insights, distributions powers, and collaborative creativity. Both sides now depend on each other. This convergence isn\u2019t theoretical, it\u2019s happening. At ELVIS, we\u2019re building entertainment businesses with brands, not just making content for them. When everyone has skin in the game from day one, you make bolder, more authentic work.\u201d<\/p>\n
\u201cClaire\u2019s appointment signals our serious intent in entertainment. She\u2019s not coming in to experiment, she\u2019s coming in with a proven track record of creating mainstream content that moves the dial for brands. Her ability to work with everyone from TV commissioners to brand CMOs, from talent to production teams, makes her uniquely equipped to lead our entertainment offering as we grow\u201d said Lucy Freedman, Chief Growth Officer, ELVIS.<\/p>\n
At ELVIS, Prince will lead the development and production of original entertainment properties and branded partnerships, working across the studio\u2019s capabilities in content creation, talent relationships and innovative commercial models.<\/p>\n
\u201cMedia is the tax you pay on ideas the world doesn\u2019t want. Claire understands that the real advantage is making entertainment people actively choose. She has a proven track record of getting that kind of work made, from commissioned shows to ideas that grow into worlds, formats and franchises. As we raise the bar on everything we create at Elvis, she\u2019s exactly the leader we need protecting that standard.\u201d added Josh Green, CCO, ELVIS.<\/p>\n
Entertainment-led projects are in development with Mondelez, National Highways and the UK Ministry of Justice, building on a roster including Amazon, Verizon, Sky, Cadbury, and the England & Wales Cricket Board.<\/p>\n
\u201cClaire represents everything we\u2019re building at ELVIS. Someone who understands entertainment as an operating system, not just a tactic,\u201d said ELVIS CEO Phil Fearnley. \u201cShe\u2019s created work that wins awards, drives headlines, and delivers for brands. As we develop our slate of co-owned properties and brand partnerships, having someone with her broadcast instincts and brand-building track record leading entertainment will be transformational for our clients\u201d<\/p>\n<\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.televisual.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" At BBH London\u2019s BAFTA-winning Black Sheep Studios, she pioneered the Head of Development role, connecting clients with broadcasters and creating opportunities for brands like Samsung and Audi. Prince also led the 2019 Nike\u2019s Women\u2019s World Cup Instagram content from concept to execution. At Droga5 she led the creative development of Barclaycard\u2019s first podcast series, Figureheads, […]<\/p>\n","protected":false},"author":2,"featured_media":2381153,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-2381152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/04\/ELVIS-hires-Claire-Prince-as-Head-of-Entertainment.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2381152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2381152"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2381152\/revisions"}],"predecessor-version":[{"id":2381154,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2381152\/revisions\/2381154"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2381153"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2381152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2381152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2381152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}