Assi Azar is set to host a new celebrity-driven series \u201cWho Wants to Start?\u201d for Keshet 12 in which a handful of celebrities who share a \u201cdefining life moment\u201d sit down together to discuss it on camera.<\/p>\n
Each episode will gather five celebrities who have all experienced a life-changing event such as anxiety, divorce, parenthood or grief, to discuss it in front of a studio audience. There is no script and no celebrity will know who else is taking part until they walk onto the set. Other topics include addiction and recovery, body image, illness, betrayal and financial collapse.<\/p>\n
More from Variety<\/strong><\/p>\n Azar, one of Israel\u2019s most prominent TV creator and presenter, will host and moderate. There will also be other devices to keep the conversation flowing, including multiple sealed envelopes in the room which each contain a question or a prompt, plus interactive elements such as quick-fire questions and mini-games. The aim is to build the conversation towards a closing reflection as the group shares what they have taken from the experience.<\/p>\n The show, from Keshet 12, was created by Azar together with Anat Stalinsky (\u201cThe A-Talks\u201d) and Keshet Broadcasting. It is conceived as a returnable format.<\/p>\n \u201cWho Wants to Start?\u201d is produced by Baron Productions. Ido Baron (\u201cOff Road\u201d) is a producer. \u201cThroughout my career, I\u2019ve learned the power of sharing the things we usually keep to ourselves,\u201d said Azar, who is also an LGBTQ+ activist. \u201cComing out and speaking about my anxiety showed me how not alone we really are\u2014and that\u2019s what inspired \u2018Who Wants to Start?.\u2019 It\u2019s a simple idea: we are not alone. And that\u2019s what this show is here to prove.\u201d<\/p>\n Hilik Sharir, CEO of Keshet 12, said: \u201cAt Keshet 12, we look for formats that connect with a broad primetime audience while staying true to warmth, humor and real human connection. \u2018Who Wants to Start?\u2019 does exactly that\u2014creating meaningful, entertaining television without relying on conflict, and showing well-known personalities in a more open, human way.\u201d<\/p>\n Kelly Wright, Keshet International\u2019s MD of Distribution, added: \u201c\u2018Who Wants to Start?\u2019 has everything buyers are looking for: a simple, repeatable format with a strong universal hook and genuine emotional payoff. With a changing group of celebrity participants, none of whom know quite what they\u2019re getting into, each episode stays fresh and authentic. The intimacy of the format keeps it cost-efficient, making it compelling content to stimulate broadcaster and platform offerings worldwide.\u201d<\/p>\n Previous Keshet formats that have found success abroad include \u201cRising Star\u201d (adapted in 17 countries), \u201cDeal With It!\u201d (produced in over 20 territories) and international hit \u201cThe Vault\u201d (which aired in 18 markets).<\/p>\n Best of Variety<\/strong><\/p>\n Sign up for Variety’s Newsletter<\/a>. For the latest news, follow us on Facebook<\/a>, Twitter<\/a>, and Instagram<\/a>.<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Assi Azar is set to host a new celebrity-driven series \u201cWho Wants to Start?\u201d for Keshet 12 in which a handful of celebrities who share a \u201cdefining life moment\u201d sit down together to discuss it on camera. Each episode will gather five celebrities who have all experienced a life-changing event such as anxiety, divorce, parenthood […]<\/p>\n","protected":false},"author":2,"featured_media":2381263,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25173],"tags":[463758,463759],"class_list":["post-2381262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artists","tag-assi-azar","tag-keshet-12"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/04\/Assi-Azar-Sets-Celebrity-Group-Therapy-Series-\u2018Who-Wants-to.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2381262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2381262"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2381262\/revisions"}],"predecessor-version":[{"id":2381264,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2381262\/revisions\/2381264"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2381263"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2381262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2381262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2381262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/span><\/div>\n
It is set to premiere later this summer on Israeli network Keshet 12. Keshet are repping global sales for the format, which will launch at this year\u2019s Mipcom.<\/p>\n