{"id":2382332,"date":"2026-04-21T04:09:57","date_gmt":"2026-04-21T04:09:57","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2382332"},"modified":"2026-04-21T04:09:57","modified_gmt":"2026-04-21T04:09:57","slug":"five-celebrity-beauty-brand-launches-by-miv","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/five-celebrity-beauty-brand-launches-by-miv\/","title":{"rendered":"Five Celebrity Beauty Brand Launches by MIV"},"content":{"rendered":"

<\/p>\n

\n\t\t\t\t\t\t\t\t<\/p>\n
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\n\tIn the competitive landscape of beauty, how do celebrity<\/a>-helmed brands capture consumer interest? <\/p>\n

\n\tData<\/a> from Launchmetrics tracking the media impact value growth\u00a0of the last five brand debuts shows how immediate visibility is driven, in large part, by the founder\u2019s influence.<\/p>\n

\n\tAt the top of the leaderboard is TikTok star and entrepreneur Alix Earle\u2019s new skin care line, Reale Actives<\/a>. The acne-safe brand \u2014 comprised of four essentials: a makeup cleansing balm, an exfoliating gel cleanser, a mandelic acid serum and a barrier boosting moisturizer \u2014 saw the most MIV gains within seven days of its March 31 launch, totaling $8.6 million. The brand announcement alone generated $7.5 million in the first week, almost double the MIV of the next brand, Shay Mitchell\u2019s Rini<\/a>, which went live the same day it was revealed. <\/p>\n

\n\t\u201cReale Actives is one of the strongest beauty launches we\u2019ve tracked this year,\u201d said Alison Bring\u00e9, chief marketing officer of Launchmetrics. \u201cWhat\u2019s striking is where that impact came from: a single TikTok post drove $886,000 in media impact value, which tells you everything about where consumer attention lives right now. Social media isn\u2019t just an amplification channel for beauty anymore; for brands it is the launch strategy. The brands that understand how to turn that initial wave of social momentum into sustained engagement are the ones that will define the next chapter of beauty.\u201d<\/p>\n

\n\tHere, the five most recent celebrity<\/a> brand debuts by MIV within a week period, beginning two days before the official launch. <\/p>\n

\n\t\t1. Reale Actives: $8.6M\t<\/h4>\n
\n
    \n
  • Founder: Alix Earle<\/li>\n
  • Launch date: March 31<\/li>\n
  • Top post: $358K<\/li>\n<\/ul>\n<\/div>\n
    \n
    \n
    \n
    \n

    \t\t\t\t\t\t<\/p><\/div><\/div>

    \n

    \t\t\t\t\tReale Actives<\/span><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

    \n\t\t2. Rini: $4.2M\t<\/h4>\n
    \n
      \n
    • Founder: Shay Mitchell<\/li>\n
    • Launch date: Nov. 6, 2025<\/li>\n
    • Top post: $238K<\/li>\n<\/ul>\n<\/div>\n
      \n
      \n
      \n
      \n

      \t\t\t\t\t\t\"\"<\/p><\/div><\/div>

      \n

      \t\t\t\t\tRini <\/span><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

      \n\t\t3. Grow-Good Beauty: $3.4M\t<\/h4>\n
      \n
        \n
      • Founder: Cardi B <\/li>\n
      • Launch date: March 24<\/li>\n
      • Top post: $804K<\/li>\n<\/ul>\n<\/div>\n
        \n
        \n
        \n
        \n

        \t\t\t\t\t\t\"\"<\/p><\/div><\/div>

        \n

        \t\t\t\t\tGrow-Good Beauty<\/span><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

        \n\t\t4. Not Beauty: $2M\t<\/h4>\n
        \n
          \n
        • Founder: SZA<\/li>\n
        • Launch date: April 16, 2025<\/li>\n
        • Top post: $612K<\/li>\n<\/ul>\n<\/div>\n
          \n
          \n
          \n
          \n

          \t\t\t\t\t\t\"\"<\/p><\/div><\/div>

          \n

          \t\t\t\t\tNot Beauty<\/span><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

          \n\t\t5. Isima: $1.1M\t<\/h4>\n
          \n
            \n
          • Founder: Shakira<\/li>\n
          • Launch date: June 16, 2025<\/li>\n
          • Top post: $376K<\/li>\n<\/ul>\n<\/div>\n
            \n
            \n
            \n
            \n

            \t\t\t\t\t\t\"\"<\/p><\/div><\/div>

            \n

            \t\t\t\t\tIsima<\/span><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<\/div><\/div>\n

            \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

            \u2018 Some details of this article were extracted from the following source wwd.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

            In the competitive landscape of beauty, how do celebrity-helmed brands capture consumer interest? Data from Launchmetrics tracking the media impact value growth\u00a0of the last five brand debuts shows how immediate visibility is driven, in large part, by the founder\u2019s influence. At the top of the leaderboard is TikTok star and entrepreneur Alix Earle\u2019s new skin […]<\/p>\n","protected":false},"author":2,"featured_media":2382333,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[391775,22367,36051],"class_list":["post-2382332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-beauty-industry","tag-celebrity","tag-data"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/04\/Five-Celebrity-Beauty-Brand-Launches-by-MIV.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2382332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2382332"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2382332\/revisions"}],"predecessor-version":[{"id":2382334,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2382332\/revisions\/2382334"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2382333"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2382332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2382332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2382332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}