{"id":2382510,"date":"2026-04-21T08:26:14","date_gmt":"2026-04-21T08:26:14","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2382510"},"modified":"2026-04-21T08:26:14","modified_gmt":"2026-04-21T08:26:14","slug":"unilever-expands-into-entertainment-with-vaseline-reality-series-the-afterglow","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/unilever-expands-into-entertainment-with-vaseline-reality-series-the-afterglow\/","title":{"rendered":"Unilever expands into entertainment with Vaseline reality series \u2018The Afterglow\u2019"},"content":{"rendered":"

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THE WHAT?<\/strong> Unilever is expanding into entertainment-led marketing with the launch of a reality dating micro-series for Vaseline.<\/p>\n

THE DETAILS<\/strong> Created by REBORN, The Afterglow<\/em> is a five-part vertical series designed for TikTok, Instagram and YouTube Shorts to support the launch of Vaseline\u2019s new body oil range. The short-form episodes feature reality TV personalities and creators participating in chemistry-driven challenges, with the product integrated organically into the storyline. The series has generated around 8 million views and 36 million impressions through a mix of paid and organic reach. The format prioritises storytelling and audience engagement, with product messaging introduced progressively across episodes.<\/p>\n

THE WHY?<\/strong> The campaign reflects a broader shift toward entertainment-first marketing, as brands move away from traditional advertising to capture attention through culturally relevant, social-native content formats.<\/p>\n

Source<\/strong>: Marketing Interactive<\/a><\/p>\n

<\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source www.globalcosmeticsnews.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

THE WHAT? Unilever is expanding into entertainment-led marketing with the launch of a reality dating micro-series for Vaseline. THE DETAILS Created by REBORN, The Afterglow is a five-part vertical series designed for TikTok, Instagram and YouTube Shorts to support the launch of Vaseline\u2019s new body oil range. The short-form episodes feature reality TV personalities and […]<\/p>\n","protected":false},"author":2,"featured_media":2382511,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[464143,464144,464145,464146,366288,464147,464148,464149,464150,464151,324997,464152,464153,464154],"class_list":["post-2382510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-beauty-b2b","tag-beauty-business-news","tag-beauty-entertainment-marketing","tag-beauty-industry-news","tag-beauty-news","tag-cosmetics-b2b-news","tag-cosmetics-business-news","tag-cosmetics-industry-news","tag-cosmetics-news","tag-global-cosmetics-news","tag-skin-care","tag-tiktok-brand-campaigns","tag-unilever-marketing-strategy","tag-vaseline-afterglow-series"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/04\/Unilever-expands-into-entertainment-with-Vaseline-reality-series-\u2018The-Afterglow.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2382510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2382510"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2382510\/revisions"}],"predecessor-version":[{"id":2382512,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2382510\/revisions\/2382512"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2382511"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2382510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2382510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2382510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}