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Nobody does a drop like K-Pop. It took less than 24 hours for Beats<\/a>\u2018 special-edition Ruby-themed headphones to sell out across Apple\u2019s online stores last year. The collab was with global superstar Jennie: BLACKPINK member, solo artist, and one of Time\u2019s 100 Most Influential People of 2026.<\/p>\n The Apple-owned audio brand and Jennie are back with a special-edition onyx-black pair of headphones, promoting the drop with an ad that includes a special treat for fans: an exclusive, unreleased track. With over a year having passed since the pop star released her debut studio album, Ruby, this will be music to fans\u2019 ears.<\/p>\n Designed to match Jennie\u2019s unique aesthetic, the headphones feature two attachable black bows, ear pads decorated with symbols inspired by her music, and a color-matched carrying case. They go on sale April 24.<\/p>\n The accompanying film<\/a> incorporates a signature ribbon design that mesmerizes as it weaves around the headphones. True to K-pop\u2019s reputation for high-quality music production, the backing track is exquisitely produced, with crisp beats and a punchy bassline.\u00a0<\/p>\n The campaign also includes a customized Apple Music playlist curated by Jennie.<\/p>\n For fans based in South Korea, Beats is hosting a pop-up experience in Seongsu where attendees can immerse themselves in the collaboration, demo the special-edition headphones, and leave with a custom bag charm as a memento of the drop.<\/p>\n Jennie\u2019s partnership with Beats began in 2024, when she fronted the launch of the Beats Solo Buds, which subsequently exploded online. The sleek film<\/a>, which shows Jennie showcasing the headphones against a minimal background, has nearly two million views and counting.\u00a0<\/p>\n