{"id":2383120,"date":"2026-04-21T16:44:43","date_gmt":"2026-04-21T16:44:43","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2383120"},"modified":"2026-04-21T16:44:43","modified_gmt":"2026-04-21T16:44:43","slug":"10-black-celebrity-investors-driving-the-cannabis-industry-forward","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/10-black-celebrity-investors-driving-the-cannabis-industry-forward\/","title":{"rendered":"10 Black Celebrity Investors Driving the Cannabis Industry Forward"},"content":{"rendered":"<p><\/p>\n<div id=\"\">\n<div class=\"article-template-heading\">\n<figure>\n                            <br \/>\n                        <\/figure>\n<div class=\"article-info-row\">\n<p>\t\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.blackenterprise.com\/author\/ahsan-washington\/\" class=\"author\">by <b> Ahsan Washington <\/b><\/a><\/p>\n<p class=\"article-date\">April 21, 2026<\/p>\n<\/p><\/div>\n<hr class=\"regular-line\"\/>\n\t\t\t\t\t\t\t\t\t<\/div>\n<p>The expanding legalization of cannabis in the United States has led more Black celebrities to both <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.blackenterprise.com\/6-black-owned-dispensaries-leading-social-equity-in-cannabis\/\">promote the culture and create equity by investing in the industry<\/a>. These figures are using their influence and capital to reshape a multibillion-dollar market through venture capital and premium cannabis brands, which were historically built on communities affected disproportionately by prohibition.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-1-jay-z-monogram-and-casa-verde-capital\">1. Jay-Z \u2013 Monogram and Casa Verde Capital<\/h3>\n<p>Shawn \u201cJay-Z\u201d Carter achieved major advancements in the cannabis industry through a strategic investment approach that includes both brand ownership and venture capital. In 2020, he introduced\u00a0<a rel=\"nofollow\" target=\"_blank\" target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.google.com\/search?q=https:\/\/www.monogramcompany.com\/\">Monogram<\/a>\u00a0as a luxury cannabis brand and became a leader at\u00a0<a rel=\"nofollow\" target=\"_blank\" target=\"_blank\" rel=\"noreferrer noopener\" href=\"http:\/\/www.casaverdecapital.com\/\">Casa Verde Capital<\/a>, which manages large investment funds for cannabis startups. Carter invests in both California and national cannabis markets to expand minority participation. He began his cannabis industry career by advocating for racial equality in the War on Drugs, helping establish pathways for business ownership that generate wealth across generations.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"Jay-Z to launch premium cannabis line &#039;Monogram&#039; at noon on Thursday\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/BiYTTpgfzCg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/figure>\n<h3 class=\"wp-block-heading\" id=\"h-2-wiz-khalifa-khalifa-kush\">2. Wiz Khalifa \u2013 Khalifa Kush<\/h3>\n<p>Since 2015, Wiz Khalifa\u2019s\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/khalifakush.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Khalifa Kush<\/a>\u00a0has expanded into a multi-state cannabis brand operating in California, Florida, and Pennsylvania. Khalifa Kush represents the artist\u2019s lifestyle and has become a pioneer in celebrity cannabis brands by achieving top sales results. Khalifa directs his investment approach toward authentic cannabis culture by expanding products nationally and developing genuine products.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"The Real Story of Wiz Khalifa\u2019s \u201cKK\u201d | Home Grown Documentary\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/4Zy7c6aP5-U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/figure>\n<h3 class=\"wp-block-heading\" id=\"h-3-snoop-dogg-death-row-cannabis-and-cannabis-investments\">3. Snoop Dogg \u2013 Death Row Cannabis and Cannabis Investments<\/h3>\n<p>In 2016, Snoop Dogg became the first major celebrity to create a fully branded cannabis line. Following his acquisition of Death Row Records in 2022, he launched\u00a0<a rel=\"nofollow\" target=\"_blank\" target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.trydeathrow.com\/\">Death Row Cannabis<\/a>, aligning the brand with the cultural legacy of the iconic record label. He operates his cannabis business mainly from Colorado and other legal states while expanding his investments through Casa Verde Capital and other ventures.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"Inside Snoop Dogg\u2019s Cannabis Ranch \u2013 From humble beginnings to Secret Life\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/cBOUNJTQ9S8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/figure>\n<h3 class=\"wp-block-heading\" id=\"h-4-method-man-tical\">4. Method Man \u2013 TICAL<\/h3>\n<p>In 2020, Method Man of the Wu-Tang Clan started the cannabis brand\u00a0<a rel=\"nofollow\" target=\"_blank\" target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.ticalofficial.com\/\">TICAL<\/a>\u00a0(Taking Into Consideration All Lives). The company focuses on delivering premium products while maintaining social equity as one of its core values. The brand maintains operations across different legalized states, such as California and New York, dedicating resources to community reinvestment and establishing minority partnerships.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\">\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"Certified. Iconic. Collectible. - TICAL Official by Method Man\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/c7O-_UHk-7Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/figure>\n<h3 class=\"wp-block-heading\" id=\"h-5-isiah-thomas-one-world-pharma-investment\">5. Isiah Thomas \u2013 One World Pharma Investment<\/h3>\n<p>Isiah Thomas, a member of the NBA Hall of Fame, has achieved significant progress in the cannabis industry through his investment in\u00a0<a rel=\"nofollow\" target=\"_blank\" target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/oneworldpharma.com\/\">One World Pharma<\/a>. Through substantial financial backing, he has increased his participation in worldwide hemp and cannabis production. Thomas changed his business approach from retail branding to supply chain strategy positioning, utilizing a scalability-driven strategy to take advantage of global markets.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"LIVE on Symone MSNBC - One World Products CEO &amp; Chairman Isiah Thomas with Symone D. Sanders\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/5Fz-LSkb0xM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/figure>\n<h3 class=\"wp-block-heading\" id=\"h-6-ice-cube-fryday-kush\">6. Ice Cube \u2013 Fryday Kush<\/h3>\n<p>The actor Ice Cube, who created the <em>Friday<\/em> film franchise, entered the cannabis business through\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/icecube.com\/fryday-kush\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fryday Kush<\/a>, which he developed with prominent producers. The California-based brand uses nostalgic value to market its high-quality cannabis products. Through his market entry, Cube uses cultural intellectual property to expand his brand into a fast-expanding and profitable market.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"FryDay Kush MoonRocks(By Ice Cube)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/6FWWqEOLlCs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/figure>\n<h3 class=\"wp-block-heading\" id=\"h-7-whoopi-goldberg-emma-amp-clyde\">7. Whoopi Goldberg \u2013 Emma &amp; Clyde<\/h3>\n<p>Whoopi Goldberg is a multifaceted cannabis investor and innovator. Following her initial venture, she launched Emma &amp; Clyde under the\u00a0<a rel=\"nofollow\" target=\"_blank\" target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.google.com\/search?q=https:\/\/www.whoopfam.com\/\">WhoopFam<\/a>\u00a0umbrella, a brand named after her mother and brother. The brand focuses on premium flower and wellness-based products, aiming to normalize cannabis use among women and wellness consumers by introducing it to health and lifestyle applications beyond recreation.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"Whoopi Goldberg\u2019s Cannabis brand, WhoopFam I Cannabis Talk 101\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/NOhnu42lPo8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/figure>\n<h3 class=\"wp-block-heading\" id=\"h-8-al-harrington-viola-brands\">8. Al Harrington \u2013 Viola Brands<\/h3>\n<p>Former NBA star Al Harrington founded\u00a0<a rel=\"nofollow\" target=\"_blank\" target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/violabrands.com\/\">Viola Brands<\/a>\u00a0in 2011, naming it after his grandmother. Harrington has evolved into one of the industry\u2019s most influential advocates for social equity, focusing on vertical integration from cultivation to retail. Through his Viola Cares initiative, he works to increase minority participation, famously pledging to help create 100 Black millionaires through cannabis entrepreneurship.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"Al Harrington Celebrates 10 Years of Viola Brands In The Cannabis Industry | SWAY\u2019S UNIVERSE\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/-ISUWeAMK8U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/figure>\n<h3 class=\"wp-block-heading\" id=\"h-9-lil-wayne-gkua-ultra-premium\">9. Lil Wayne \u2013 GKUA Ultra Premium<\/h3>\n<p>In 2019, Lil Wayne entered the market with\u00a0<a rel=\"nofollow\" target=\"_blank\" target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.gkua.com\/\">GKUA Ultra Premium<\/a>, a brand designed to provide consumers with high natural levels of THC. Wayne\u2019s approach focuses on the \u201cconnoisseur\u201d experience, emphasizing high-potency products and consistent quality curated by the artist himself. By partnering with expert growers who meet his standards, Lil Wayne has expanded the brand from California into several other legal states.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"Lil Wayne + GKUA Ultra Premium\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/KKTzksaa9Eg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/figure>\n<h3 class=\"wp-block-heading\" id=\"h-10-calvin-johnson-jr-and-rob-sims-primitiv\">10. Calvin Johnson Jr. and Rob Sims \u2013 Primitiv<\/h3>\n<p>NFL Hall of Famer Calvin Johnson Jr. and his former teammate Rob Sims co-founded\u00a0<a rel=\"nofollow\" target=\"_blank\" target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/primitivgroup.com\/\">Primitiv<\/a>\u00a0to advocate for the medicinal benefits of cannabis, particularly for athletes dealing with chronic pain and recovery. Based in Michigan, Primitiv is a wellness-focused cannabis company that operates a cultivation facility and multiple retail locations. The duo is deeply involved in research, partnering with institutions to study the plant\u2019s effects on CTE and traumatic brain injuries.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"Primitiv featured on CBS This Morning\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/WsKizQ9MsKg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/figure>\n<p><strong>RELATED CONTENT:<\/strong> <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.blackenterprise.com\/4-20-guide-cannabis-music-and-business-events-to-get-with\/\">4\/20 Guide: Cannabis, Music And Business Events To Get With<\/a><\/p>\n<p>      <!-- CONTENT END 1 --><\/p><\/div>\n<p><script>\n    !function(f,b,e,v,n,t,s)\n    {if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n        n.callMethod.apply(n,arguments):n.queue.push(arguments)};\n        if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n        n.queue=[];t=b.createElement(e);t.async=!0;\n        t.src=v;s=b.getElementsByTagName(e)[0];\n        s.parentNode.insertBefore(t,s)}(window, document,'script',\n        'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n    fbq('init', '709767812947612');\n    fbq('track', 'PageView');\n<\/script><\/p>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.blackenterprise.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>by Ahsan Washington April 21, 2026 The expanding legalization of cannabis in the United States has led more Black celebrities to both promote the culture and create equity by investing in the industry. These figures are using their influence and capital to reshape a multibillion-dollar market through venture capital and premium cannabis brands, which were [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2383121,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[464292],"class_list":["post-2383120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-invest-in-cannabis"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/04\/10-Black-Celebrity-Investors-Driving-the-Cannabis-Industry-Forward.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2383120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2383120"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2383120\/revisions"}],"predecessor-version":[{"id":2383122,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2383120\/revisions\/2383122"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2383121"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2383120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2383120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2383120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}