{"id":2384419,"date":"2026-04-22T15:09:14","date_gmt":"2026-04-22T15:09:14","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2384419"},"modified":"2026-04-22T15:09:14","modified_gmt":"2026-04-22T15:09:14","slug":"elvis-enhances-brand-partnerships-names-prince-head-of-entertainment-04-23-2026","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/elvis-enhances-brand-partnerships-names-prince-head-of-entertainment-04-23-2026\/","title":{"rendered":"Elvis Enhances Brand Partnerships, Names Prince Head Of Entertainment 04\/23\/2026"},"content":{"rendered":"<p><\/p>\n<div id=\"article_body_main\" data-title=\"Clean Creatives To Netflix: Pick 'Fossil-Free' Ad Agencies 04\/22\/2026\" data-url=\"https:\/\/www.mediapost.com\/publications\/article\/414469\/clean-creatives-to-netflix-pick-fossil-free-ad.html\" data-start=\"None\" data-index=\"0\">\n<p><\/p>\n<p>Elvis has named Claire Prince<br \/>\nas head of entertainment. The hire is part of the agency&#8217;s &#8220;SeriousEntertainment&#8221; mission, which marries brand-building to creative. Prince will lead the development and production of original<br \/>\nentertainment properties and branded partnerships.<\/p>\n<p>Prior to her appointment, she was head of branded entertainment at EssenceMedidacomUK, creating campaigns for TUI, ebay, adidas and Tesco<br \/>\nMobile. She was also a branded content specialist at BBH London and Droga5, where she led Barclaycard\u2019s first podcast series, &#8220;Figureheads,&#8221; and headed development at Black Sheep Studios.<\/p>\n<p>Before moving into branded entertainment, Prince spent more than a decade in TV production at Raw TV, Betty TV, Fulwell 73 and the BBC. The dual experience positions her for Elvis&#8217; entertainment<br \/>\nmodel, in which brands are partners vs. sponsors.<\/p>\n<div class=\"ads_inline_640\"><!-- ~advertisement~ big_unit --><\/p>\n<p>advertisement<\/p>\n<p><!-- Website big_unit Ad --><\/p>\n<p>advertisement<\/p>\n<\/div>\n<p>&#8220;Brands need entertainment more than ever. And entertainment, for the first time, genuinely needs brands as creative and strategic partners<br \/>\n\u2014 not just funding sources,&#8221; said Prince. &#8220;This convergence isn&#8217;t theoretical, it&#8217;s happening. At Elvis, we&#8217;re building entertainment businesses with brands, not just making content for them.<br \/>\nWhen everyone has skin in the game from day one, you make bolder, more authentic work.&#8221;<\/p>\n<p>Entertainment-led projects in development include Mondelez, National Highways and the UK Ministry of<br \/>\nJustice. Elvis&#8217; roster includes Amazon, Verizon, Sky and Cadbury.<\/p>\n<p>&#8220;Claire represents everything we&#8217;re building at Elvis. Someone who understands entertainment as an operating system, not just<br \/>\na tactic,&#8221; added CEO Phil Fearnley. He called her &#8220;transformational for our clients.&#8221;<\/p>\n<\/div>\n<p><script>\n        !function (f, b, e, v, n, t, s) {\n            if (f.fbq)return;\n            n = f.fbq = function () {\n                n.callMethod ?\n                    n.callMethod.apply(n, arguments) : n.queue.push(arguments)\n            };\n            if (!f._fbq) f._fbq = n;\n            n.push = n;\n            n.loaded = !0;\n            n.version = '2.0';\n            n.queue = [];\n            t = b.createElement(e);\n            t.async = !0;\n            t.src = v;\n            s = b.getElementsByTagName(e)[0];\n            s.parentNode.insertBefore(t, s)\n        }(window, document, 'script',\n            'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n        fbq('init', '1353226008029768');\n        fbq('track', 'PageView');\n    <\/script><\/p>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.mediapost.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elvis has named Claire Prince as head of entertainment. The hire is part of the agency&#8217;s &#8220;SeriousEntertainment&#8221; mission, which marries brand-building to creative. Prince will lead the development and production of original entertainment properties and branded partnerships. Prior to her appointment, she was head of branded entertainment at EssenceMedidacomUK, creating campaigns for TUI, ebay, adidas [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2384420,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[464643],"class_list":["post-2384419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-the-new-hire-will-build-on-the-agencys-seriousentertainment-mission-04-23-2026"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/04\/Elvis-Enhances-Brand-Partnerships-Names-Prince-Head-Of-Entertainment-04232026.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2384419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2384419"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2384419\/revisions"}],"predecessor-version":[{"id":2384421,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2384419\/revisions\/2384421"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2384420"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2384419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2384419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2384419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}