<\/p>\n
Tina Knowles has worked as a businesswoman, fashion designer, and hairstylist, but the job she\u2019s proudest of is her role as \u201cMatriarch,\u201d which is also the apt title of her 2025 autobiography. At Variety\u2019<\/em>s Entertainment Marketing Summit presented by Deloitte, Knowles and Variety\u2019s Senior Entertainment Writer Angelique Jackson dove into her history and talked about what inspired her business decisions and collaborating with her family, including her daughter Beyonc\u00e9.<\/p>\n When she was freshly divorced, Knowles began chronicling her life as a personal project. She credited writing the book with helping her navigate her insecurities and grief over the relationship ending.<\/p>\n \u201cI was 59 years old, which is really funny, because I\u2019m 72 now and that\u2019s not old, but back at 59 I was like, \u2018Oh my God, my life is over,\u2019\u201d said Knowles. \u201cI started recording into my telephone, not for a book, but to leave it to my kids, because I felt my mortality. If I die, my children wouldn\u2019t know anything about their history, because they are just not very interested in it. I would try to tell them stories, and they wouldn\u2019t listen. So, I was like, they\u2019re gonna be real sorry one day.\u201d<\/p>\n \u201cMatriarch\u201d also reflected on Knowles\u2019 career trajectory, with Knowles noting she often worked out of necessity and didn\u2019t receive proper credit for her contributions.<\/p>\n Knowles says she has finally learned to take credit for her achievements, including her House of Der\u00e9on clothing line with Beyonc\u00e9, and previous work designing costumes for Destiny\u2019s Child, something the band\u2019s label was not happy with.<\/p>\n \u201cThey were constantly trying to get rid of me,\u201d said Knowles, who explains the label often saw her costumes as \u201ccountry.\u201d \u201cSome of them, I look back on [and] I don\u2019t know what the hell I was thinking, but a lot of them were amazing, and it set them apart. I think that was a big part of what made them special and different, aside from the talent, because they were super talented, and I\u2019m not taking away from that, but the imaging had a lot to do with it. \u00a0Sometimes I get sad about it, because I look back at pictures and I\u2019m like, that was really good. But the record label was constantly tearing it down and saying, \u2018They need to look like Britney Spears, and they need to have on a midriff top and some jeans.\u2019 They even tried to get rid of me a couple of times, which didn\u2019t work, thank God.\u201d<\/p>\n House of Der\u00e9on was not the duo\u2019s last business endeavor, as the mother\/daughter team launched the hair care line C\u00e9cred in 2024.<\/p>\n \u201cWith textured hair, we needed lots of oils and butter, so I would mix up in my salon hot oil treatments with egg whites and things like that,\u201d said Knowles, who ran a hair salon in Texas for many years. \u201cIt was always a dream for me and Beyonc\u00e9, because she grew up in the salon, that we would have a product that would do all of that.\u201d<\/p>\n After an extensive testing process, the pair launched their line of products, which Knowles says they both use. \u201cOur customers did videos and TikToks, and they advertise, and they sell the product for us. We\u2019ve won like 64 awards, and we\u2019ve all been out less than two years. It was the number one launch at Ulta, and that is huge. And we did it with the help of our customers; they\u2019ve come along with us through the journey.\u201d<\/p>\n Starting a haircare line felt \u201cauthentic\u201d to Knowles, who said that the support and camaraderie she found at her salon made the business \u201cway more than a hair salon.\u201d Knowles hopes to keep that sense of community going, giving away 10 beauty school scholarships each year through C\u00e9cred. She says her role as \u201cMama Tina\u201d means the most to her of all her titles, allowing her to help guide young people.<\/p>\n Wrapping up the conversation, Knowles mentioned her new venture, Badass Teenie B Productions, and emphasized the value of staying authentic and taking pride in your achievements.<\/p>\n \u201cIt\u2019s something about turning 70 that lets you know that you should take credit,\u201d Knowles said. \u201cIt\u2019s a difference between being humble and not getting your just due. It\u2019s a difference, and I wish I would have known that earlier in life.\u201d<\/p>\n More from Variety<\/strong><\/p>\n Best of Variety<\/strong><\/p>\n Sign up for Variety’s Newsletter<\/a>. For the latest news, follow us on Facebook<\/a>, Twitter<\/a>, and Instagram<\/a>.<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Tina Knowles has worked as a businesswoman, fashion designer, and hairstylist, but the job she\u2019s proudest of is her role as \u201cMatriarch,\u201d which is also the apt title of her 2025 autobiography. At Variety\u2019s Entertainment Marketing Summit presented by Deloitte, Knowles and Variety\u2019s Senior Entertainment Writer Angelique Jackson dove into her history and talked about […]<\/p>\n","protected":false},"author":2,"featured_media":2384977,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[22334,347049,33132],"class_list":["post-2384976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-beyonce","tag-tina-knowles","tag-variety"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/04\/Tina-Knowles-Reflects-on-Her-Career-at-Varietys-Entertainment-Marketing.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2384976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2384976"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2384976\/revisions"}],"predecessor-version":[{"id":2384978,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2384976\/revisions\/2384978"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2384977"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2384976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2384976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2384976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}