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Graham Norton clearly doesn\u2019t do things by halves and he spent a full month living around the corner from contestants on The Neighbourhood, <\/em>ITV\u2019s constructed reality series that launches Saturday night.<\/p>\n Richard Cowles and John Hay, who run The Neighbourhood <\/em>co-producers Lifted Entertainment and The Garden respectively and whose credits include Love Island <\/em>and Squid Game: The Challenge, <\/em>revealed that host Norton relocated himself for several weeks. His relocation meant he could be as near as possible to \u201cKeep Your Enemies Close,\u201d the name of the constructed cul-de-sac in which contestants compete in The Neighbourhood.<\/em><\/p>\n More from Deadline<\/strong><\/p>\n The Neighbourhood <\/em>is ITV\u2019s latest attempt to go big in primetime entertainment. The show sees varied and diverse households live in different houses along the street and compete in challenges, while at the same time trying to socialize and make friends to stay in the game. The challenges put every neighbor to the limit, as they try and eliminate one another without becoming unpopular enough to get the axe themselves. The winning household will go home with a \u00a3250,000 ($338,000) cash prize.<\/p>\n Cowles said Norton, a friend of Taylor Swift (she previously called him \u201cinsanely charismatic and lovable\u201d) at the peak of his powers who hosts the UK\u2019s most popular late night show and whose book is being adapted by Paramount and FilmNation<\/a>, was initially skeptical. \u201cHe has been quite open about the fact he wasn\u2019t 100% sure at first but the quality of pitch made him change his mind,\u201d said Cowles. \u201cHe felt like it was a truly original idea.\u201d<\/p>\n For Hay, Norton\u2019s total commitment to the show, which saw him live around the corner from contestants for a month, was matched by his understanding of the tone, mixing warmth with high drama. \u201cIt\u2019s a delicate matter but he solved it in a stroke by being mischievous and witty but never mean,\u201d added Hay. \u201cBy being there and by being the presence at its heart he set the tone for us perfectly. We feel lucky to have got him inbetween Taylor Swift video shoots.\u201d<\/p>\n Hay was of course alluding to Norton\u2019s appearance in Swift\u2019s viral vid for her song \u201cOpalite\u201d alongside the likes of Domhnall Gleeson, Greta Lee and Cillian Murphy, which harked back to Swift\u2019s time on The Graham Norton Show. <\/em>Hay also points out that Norton\u2019s book Forever Home, <\/em>which is being adapted<\/a> by Anora <\/em>studio FilmNation and Mediapro for Paramount UK network 5, is \u201call about dynamics within a family,\u201d playing into his admiration for The Neighbourhood<\/em>.<\/p>\n Norton isn\u2019t doing much press for The Neighbourhood <\/em>but in progamme notes for the show he said he loved how it \u201cleans into our curiosity about what\u2019s behind closed doors.\u201d<\/p>\n Board game pitch<\/strong><\/p>\n