<\/p>\n
Brooklyn, NY, April 22, 2026.\u00a0 REVERSE<\/a> director Elisa Baudoin<\/a> has helmed the music video for \u201cTic tac<\/a>\u201c, the new single from French artist Ma\u00eblle. A song about desire, attraction, and the charged tension between two people, \u201cTic tac\u201d marks a bolder, more direct chapter in Ma\u00eblle\u2019s artistry with Baudoin\u2019s visual approach matching that energy beat for beat.<\/p>\n With Baudoin also taking the lead on editing and VFX, the video is a full Windows 98 nostalgia trip. Blue Screen of Death, Explorer windows tiling multiple shots at once, MS Paint canvases, drone crosswalk footage repurposed as desktop wallpaper, the Paris-based director builds a retro aesthetic that feels anything but nostalgic for its own sake. The lo-fi, mixed-media framework becomes an unexpected vehicle for the song\u2019s tension and heat.<\/p>\n Baudoin and Ma\u00eblle are longtime friends and collaborators, and the creative constraints of the project became its defining quality.<\/p>\n \u201cIn music video, budget constraints have always been one of the more interesting creative drivers. We could move fast, try things, throw them away. There\u2019s no room for overthinking when you\u2019re working like that. The lo-fi texture fast became the point but I really wanted it not to feel like a gimmick and I think you feel that energy in the final cut,\u201d explains Elisa Baudoin.<\/p>\n \u201cElisa keeps pushing herself with every project. The mixed-media approach, the lo-fi textures, the way she finds a visual language that feels completely her own. It\u2019s exciting to watch her evolve and push her craft,\u201d says Thibaut Estellon, Founder\/EP at REVERSE.<\/p>\n \u201cTic tac\u201d is the latest from Ma\u00eblle, winner of The Voice France at 17, the youngest and first female to take the title, with a gold-certified debut album.<\/p>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source roastbrief.us \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Brooklyn, NY, April 22, 2026.\u00a0 REVERSE director Elisa Baudoin has helmed the music video for \u201cTic tac\u201c, the new single from French artist Ma\u00eblle. A song about desire, attraction, and the charged tension between two people, \u201cTic tac\u201d marks a bolder, more direct chapter in Ma\u00eblle\u2019s artistry with Baudoin\u2019s visual approach matching that energy beat […]<\/p>\n","protected":false},"author":2,"featured_media":2386240,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[438955,366755,353634,465144,465145,22851,465146],"class_list":["post-2386239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-agency","tag-brands","tag-campaign","tag-director-elisa-baudoin","tag-maelle","tag-music-video","tag-windows-98"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/04\/Director-Elisa-Baudoin-Goes-Full-Windows-98-in-New-Music.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2386239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2386239"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2386239\/revisions"}],"predecessor-version":[{"id":2386241,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2386239\/revisions\/2386241"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2386240"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2386239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2386239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2386239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Credits<\/strong>
Artist: Ma\u00eblle
Label: Barclay \/ Universal Music France
Songwriters: Ma\u00eblle, Ehla, Marguerite Thiam
Composers: Ma\u00eblle, Nu-Tone, Charlie Trimbur
Arrangements: Simon Gaspar
Production Company: Notorious
Director \/ DOP: Elisa Baudoin
US Representation: REVERSE
Producer: Loumir Orsoni
Production Manager: Yann Spinec
Choreographer: Jordan Boury
Lighting: Manon L\u00e9aut\u00e9
Wardrobe Stylist: Samantha Gil
Set Design: Arthur Deshayes
Hair: Barth\u00e9l\u00e9my Joris
Make-up: Lor\u00e9lene Coriton
Make-Up Assist: Emma Surbled
B-Camera: Florent Baudoin
Editor \/ Visual FX: Elisa Baudoin
Color: Antoine Ravache
Graphic Design: Beyblend<\/summary>\n<\/details><\/div>\n