Guests taking putts at a PopStroke venue. <\/span><\/p>\nPopStroke<\/small><\/div>\n<\/div>\n<\/figure>\n
\u201cWe unequivocally think there\u2019s a big role for PopStroke in the future for both the game of golf and also for introducing people to beginning golf,\u201d he said, noting that putting is often overlooked (or not practiced enough) despite the putter being the most frequently used club in a golfer\u2019s bag. \u201cIf you looked at a person that two-putts every hole, they used the putter 36 times. They probably used their 5-iron three times. The putter is the most valuable skill in the game of golf.\u201d<\/p>\n
Perhaps more importantly, PopStroke\u2019s format lowers barriers to entry — particularly for beginners who might find traditional golf intimidating \u2014 while offering enough challenge to engage experienced players.<\/p>\n
\u201cWe’re simulating real putting environments with real breaks,\u201d Bartoli said. \u201cIf you’re a beginner, you can get lucky and bang it off a mound and it might happen to come back. But if you’re a seasoned golfer, you’re looking at the lines, you’re reading the breaks. It does have a big future in a game of golf because we\u2019re going to have 4 million visitors this year and that\u2019s growing as we open new stores. <\/p>\n\n\n
\n
PopStroke has a team of 80 shapers and construction members building the putting courses at its venues.<\/span><\/p>\nPopStroke<\/small><\/div>\n<\/div>\n<\/figure>\n
\u201cYou have that connection point with young children and beginners in a way that you don’t really feel intimidated,\u201d he adds. \u201cSo you hit a bad putt. It’s not the same as swinging and missing a 7-iron or dribbling a 7-iron three feet in front of you when a lot of people are looking.\u201d<\/p>\n
That said, Bartoli sees PopStroke within a category all its own within the golf space. <\/p>\n
\u201cSeventy-five percent of our guests are just looking to rock to the music, have a bunch of cocktails and spray the putter everywhere,\u201d he says, \u201cAnd 25% I would call avid golfers.\u201d<\/p>\n
Technology as a Differentiator<\/h2>\n\n\n
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A digital scoreboard at a PopStroke property. <\/span><\/p>\nPopStroke<\/small><\/div>\n<\/div>\n<\/figure>\n
As the PopStroke concept has scaled, technology has become increasingly central to its evolution.<\/p>\n
The company has invested heavily in proprietary technology, including a vertically integrated platform developed through Bartoli\u2019s separate venture, Heard Technologies. The system powers everything from mobile ordering and loyalty programs to real-time operational data like digital menu boards and kitchen display screens. <\/p>\n
\u201cIt\u2019s basically a mobile app that controls the entire experience,\u201d says Bartoli. \u201cBoth on the guest side and team member side\u2026 all controlled by one digital touchpoint. \u201cWe don\u2019t have to rely on any third-party integration, so it allows us to capture data and insights on our guests. That’s very unique and differentiated from what our competitors would be able to gather.\u201d <\/p>\n\n\n
\n
An on-course bar at a PopStroke location. <\/span><\/p>\nPopStroke<\/small><\/div>\n<\/div>\n<\/figure>\n
One of the most notable upcoming innovations is a partnership with TaylorMade to develop a golf ball embedded with a chip that enables automatic scoring populated within the PopStroke app. That rollout is expected later this year, once existing venues are retrofitted with the necessary infrastructure (including technology underneath the courses themselves).<\/p>\n
Also being added are hole-in-one cameras to capture spontaneous celebrations that can be shared with participants as well as through PopStroke\u2019s social media channels. Competitive mini tours \u2013 with prize money up for grabs — are in the works as well. <\/p>\n
Ambitious Growth Plans<\/h2>\n\n\n
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PopStroke’s Las Vegas location. The company has venues in Alabama, Arizona, Florida, Nevada, South Carolina, Tennessee, and Texas.<\/span><\/p>\nPopStroke<\/small><\/div>\n<\/div>\n<\/figure>\n
Looking to the future, Bartoli sees the potential for as many as 250 U.S. locations across three core formats. These include the original outdoor Sun Belt venues, indoor climate-controlled facilities (such as the one that opened recently in Nashville, Tennessee), and a smaller and \u201cmore nimble\u201d Pop 60 concept for secondary markets that isn\u2019t as heavy on the F&B and bar experience but instead may have food trucks to complement the putting courses. <\/p>\n
\u201cWe should be at 50 by the end of 2028,\u201d Bartoli said, noting the company is following trends on where people are moving in identifying new sites. <\/p>\n
PopStroke\u2019s rise comes amid a broader surge in experiential entertainment concepts, many of them tied to sports and other social activities. As the brand continues to scale and expand, the original idea \u2013 gathering different generations together \u2013 remains at the center of its growth plans. And not only does Bartoli see PopStroke as being in a category all its own, but that it benefits from a repeatable business, with a \u201chuge membership platform\u201d that provides unlimited monthly play and F&B discounts. <\/p>\n\n\n
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PopStroke’s Dallas area location at The Colony. <\/span><\/p>\nPopStroke<\/small><\/div>\n<\/div>\n<\/figure>\n
International expansion is on the horizon, likely through a franchise model. <\/p>\n
In five years, Bartoli envisions 70 to 80 domestic locations, maybe five to 10 overseas, and as many as 15 to 20 million annual visitors. <\/p>\n
\u201cFive years ago, we had one,\u201d he said. \u201cTo go from one to 21 is harder than going from 21 to 50.\u201d<\/p>\n<\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.forbes.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"PopStroke’s facility in West Palm Beach, one of nine locations in Florida. PopStroke When former Wall Street executive Greg Bartoli began acquiring several properties in South Florida in the early 2010s, he and his wife had three kids \u2013 ages 1, 3 and 4 at the time. They thought, admittedly somewhat selfishly, that it would […]<\/p>\n","protected":false},"author":2,"featured_media":2386485,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[465240,450620,464054,378231,455786,465238,398701,465239,465236,465237],"class_list":["post-2386484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-golf-adjacent","tag-golf-entertainment","tag-greg-bartoli","tag-mini-golf","tag-miniature-golf","tag-off-course-golf","tag-popstroke","tag-popstroke-golf-entertainment","tag-popstroke-growth","tag-putting-courses"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/04\/PopStrokes-Growth-Redefines-Golf-Entertainment-With-Wall-Street-Ties.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2386484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2386484"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2386484\/revisions"}],"predecessor-version":[{"id":2386486,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2386484\/revisions\/2386486"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2386485"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2386484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2386484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2386484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}