{"id":2388172,"date":"2026-04-24T22:53:18","date_gmt":"2026-04-24T22:53:18","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2388172"},"modified":"2026-04-24T22:53:18","modified_gmt":"2026-04-24T22:53:18","slug":"the-leaked-labs-controversy-explained","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/the-leaked-labs-controversy-explained\/","title":{"rendered":"The Leaked Labs Controversy Explained"},"content":{"rendered":"

<\/p>\n

\n

\n\tOn any given day, news of unforeseen acquisitions<\/a>, celebrity collaborations, executive moves<\/a>, product launches and insider controversies will rattle the beauty<\/a>-sphere, while the online masses \u2014 predictably \u2014 fuel the fire with questions and opinions of their own. <\/p>\n

\n\tThe latest buzz is a tale of two TikTokers who go by the name of Lipstick Lesbians<\/a>, and their latest business endeavor, Leaked Labs. Here, everything to know about Alexis Androulakis and Dr. Christina Basias Androulakis and the current conversation surrounding their divisive brand. <\/p>\n

\n\t\tWho are the Lipstick Lesbians? \t<\/h2>\n
\n
\n
\n
\n

\t\t\t\t\t\t<\/p><\/div><\/div>

\n

\t\t\t\t\tChristina Basias Androulakis and Alexis Androulakis<\/span><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tAlexis Androulakis and Dr. Christina Basias Androulakis are the wife-and-wife creator duo known as the Lipstick Lesbians. With over 1.2 million followers on TikTok and 556,000 on Instagram, the couple first shot to stardom in 2022 when Basias Androulakis, who has a PhD in education technology, began filming Androulakis, a former product developer, discussing the ins and outs of beauty<\/a> formulation and packaging.<\/p>\n

\n\t\u201cWe started to identify gaps in the industry from both of our vantage points: mine from the education side and Alexis\u2019 from the product development side,\u201d Basias Androulakis previously told WWD. \u201cWe would go into stores and we would document our experience in the stores, and I would document Alexis\u2019 high level product development knowledge, which was, at that time, never before seen on platform in that way.\u201d\u00a0<\/p>\n

\n\t\tLeaked Labs \t<\/h2>\n

\n\tIn February, Androulakis and Basias Androulakis decided to parlay their content into a consumer-facing business, with the launch of Leaked Labs, a brand that \u201cleaks\u201d free agent formulas from suppliers to collect consumer feedback and potentially relaunch or archive the products later. This marked their second cofounded brand, after Fempower Beauty, a self care line that was discontinued last year.<\/p>\n

\n\t\u201cLeaked Labs is for everyone who feels tired of sameness,\u201d Basias Androulakis told WWD at the time, noting that products would be sourced from different suppliers. \u201cFor the first year, we\u2019re focusing heavily on Italy. Then we will expand and continue again, listening to our feedback loop. I call each of these products \u2018innovation orphans,\u2019 and we\u2019ll bring them to market.\u201d <\/p>\n

\n\tThe first product, Leak001, arrived on March 6. Named Amplify Flexi Powder, the innovation, $34, was a water-activated pigment disc likened to lasagna. Offered in bronze, silver, pale blue and rose, the flexible powder sheets were engineered in a similar format to pasta-making, designed to tint the lips, eyes and cheeks. According to Basias Androulakis and Androulakis, the product was abandoned in an Italian lab for being \u201ctoo conceptual.\u201d Indeed, they were curious to see if consumers agreed. <\/p>\n

\n
\n
\n
\n

\t\t\t\t\t\t\"\"<\/p><\/div><\/div>

\n

\t\t\t\t\tThe first product from Leaked Labs is called Leak 001: Amplify Flexi Powder.<\/span><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\t\tWhat was the response? \t<\/h2>\n

\n\tLeaked Labs garnered widespread attention upon its launch, with the majority of the Lipstick Lesbians\u2019 followers on TikTok and Instagram expressing excitement ahead of the first drop. Comments under the initial video announcement read: \u201cLadies, I am sat. These videos are so exciting,\u201d \u201cYou better be shipping to the E.U.\u201d and \u201cYESSS! The world is not ready.\u201d <\/p>\n

\n\tHowever, enthusiasm quickly turned to skepticism as the rollout continued. Videos of the two women in the lab, swatching the Amplify Flexi Powder samples, raised questions such as, \u201cWhat is the product exactly?\u201d and \u201cWhat are you proposing?\u201d<\/p>\n

\n\tOn Reddit, users pondered the purpose of putting out products that were \u201cpontentially unsafe\u201d with absolutely no promise of a shelf-life. One individual wrote: \u201cSo, let me get this straight, they\u2019ll release formulas that are considered unpopular or risky by big brands, so that we as consumers buy them and give them feedback about it? So we will be PAYING to do the market research for this companies while everyone else profits? Oh hell no.\u201d <\/p>\n

\n\tAnother critic wrote: \u201cI wonder personally how innovative these formulas will be. Without the fancy packaging and marketing will people be less impressed or do you think it will give more genuine feedback? I\u2019d like to believe the latter but we\u2019ve all seen how social media has changed, and I can imagine without a fancy campaign to back it up people will be less than impressed.\u201d <\/p>\n

\n\t\tWhat\u2019s the latest? \t<\/h2>\n

\n\tIn response to the confusion, criticism and concerns regarding hygiene, Basias Androulakis and Androulakis tapped a cosmetic chemist to go on the record that the formulas were properly tested. For those who perceived the brand to be nothing more than a means to profit off consumer feedback, \u00a0Androulakis\u00a0and Basias Androulakis posted an Instagram video on April 19 to re-explain the purpose. <\/p>\n

\n\t\u201cAs we reintroduce Leaked Labs, we want to start by owning that we didn\u2019t do a good enough job explaining what Leaked is,\u201d the caption read. \u201cSo as we reset, we wanted to take a moment to do that together, and take you on the journey from how we started to where we are today. <\/p>\n

\n\t\u201cWhat always remained true is our mission: Leaked Labs is about getting beauty products sooner. A Leak is a finished, safety tested product that we release early without waiting for traditional retail timelines. This isn\u2019t how everyone wants to shop beauty. It\u2019s for those who want to experience what\u2019s next, sooner. From there: If you love it, we keep making it. If you don\u2019t, we archive it. Like Flexi,\u201d the statement continued. \u201cThis isn\u2019t about testing. It\u2019s about a different point of access to beauty. This is just the beginning, and we\u2019ll be breaking down more of Leaked Labs in the videos ahead.\u201d <\/p>\n<\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source wwd.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

On any given day, news of unforeseen acquisitions, celebrity collaborations, executive moves, product launches and insider controversies will rattle the beauty-sphere, while the online masses \u2014 predictably \u2014 fuel the fire with questions and opinions of their own. The latest buzz is a tale of two TikTokers who go by the name of Lipstick Lesbians, […]<\/p>\n","protected":false},"author":2,"featured_media":2388173,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[310375,24734],"class_list":["post-2388172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-beauty","tag-trending"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/04\/The-Leaked-Labs-Controversy-Explained.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2388172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2388172"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2388172\/revisions"}],"predecessor-version":[{"id":2388174,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2388172\/revisions\/2388174"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2388173"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2388172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2388172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2388172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}