A Coachella experiment using Google DeepMind AI. Image: Coachella<\/figcaption><\/figure>\nOne prototype, called \u201cTurning Performances Into Interactive Experiences,\u201d captures live shows and rebuilds them as 3D environments that fans can explore. During the first weekend of the festival, teams recorded lighting, audio, visuals, and the movement of both the crowd and artists during a Quasar stage set, then recreated the performance in Unreal Engine.<\/p>\n
Coachella said the technology could eventually create \u201cliving archives\u201d of performances that fans can walk through, replay from different perspectives, or view with alternate visuals generated in real time.<\/p>\n
\u201cThere are definitely ways we\u2019re looking at how fans on-site can engage with that content in the future,\u201d Cenicola said. \u201cLooking further ahead, with glasses and the emergence of that form factor, that\u2019s certainly a place we\u2019re thinking about this content living and making it an even more immersive experience for fans on-site.\u201d<\/p>\n
A second prototype is a stage-design tool for artists. The software lets performers upload visuals or enter prompts to see how a show would look on a 3D model of Coachella stages at different times of day and with different crowd conditions.\u00a0 The goal is to give smaller acts access to production tools typically reserved for artists with larger budgets and teams.<\/p>\n