{"id":2391025,"date":"2026-04-27T08:33:15","date_gmt":"2026-04-27T08:33:15","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2391025"},"modified":"2026-04-27T08:33:15","modified_gmt":"2026-04-27T08:33:15","slug":"im-a-celebs-toxic-live-final-reveals-the-sick-truth-about-reality-tv","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/im-a-celebs-toxic-live-final-reveals-the-sick-truth-about-reality-tv\/","title":{"rendered":"‘I’m a celeb’s toxic live final reveals the sick truth about reality tv’"},"content":{"rendered":"

<\/p>\n

\n

I’m A Celebrity South Africa’s car-crash final has raised countless red flags.<\/h2>\n
<\/p>\n
\n
\n

Katie Palmer<\/strong> Senior TV Reporter for Screen Time <\/span><\/p>\n<\/div>\n

09:27, 27 Apr 2026<\/span><\/p>\n<\/div>\n

<\/span><\/div>\n

\n
\"A<\/div>\n

I’m a Celebrity… South Africa was full of drama during the final(Image: ITV)<\/p>\n<\/div>\n

I’m A Celebrity South Africa’s live final has officially made it to the history books for all the wrong reasons.<\/p>\n

What should have been a celebratory moment for winner, actor Adam Thomas, turned into one of the worst nights of his life<\/a> and he was unable to hide his rage.<\/p>\n

Tensions had already built between Thomas and his campmates Jimmy Bullard and David Haye, with hosts Ant and Dec even calling out their unpleasant behaviour<\/a>.<\/p>\n

For the first time, Ant McPartlin’s impartiality seemingly went out of the window following reports he was involved in a “sweary ad break rant” with Bullard.<\/a><\/p>\n

The conflict was always going to reach boiling point – so why was the live final still allowed to happen?<\/p>\n

\n
\n
\"Jimmy<\/div>\n

Jimmy Bullard and Ant McPartlin came face to face in an awkward moment after the I’m a Celeb final show(Image: Jonathan Hordle\/ITV\/Shutterstock)<\/p>\n<\/div>\n<\/div>\n

The sick truth is that more conflict means higher viewership – audiences love a bit of drama, even if it is at the expense of those involved.<\/p>\n

Thomas is by no means completely innocent in all of this, but he admitted his faults and was keen to move on.<\/p>\n

Unfortunately for him, he looked visibly defeated as Bullard and Haye were given a platform to continue to air their grievances.<\/p>\n

Ahead of the event, did anyone stop and think, ‘Perhaps this isn’t a good idea?’ – The likelihood is, viewers were already rubbing their hands together with glee at the thought of a live bust-up.<\/p>\n

Knowing there was unfinished business, surely the right thing to do would have been to call the live final off?<\/p>\n

\n
\n
\"A<\/div>\n

Adam Thomas divided viewers during the live final (Image: ITV)<\/p>\n<\/div>\n<\/div>\n

Viewers still would have been able to take control by voting for their winner via the I’m A Celeb app, and it would have saved the cast the humiliation.<\/p>\n

Unfortunately, diplomacy doesn’t sell when it comes to reality TV, a genre often defined by over-the-top theatricals.<\/p>\n

Days after the live final, it is still one of the most talked-about moments on TV, but what has anyone really gained from this farce?<\/p>\n

Thomas certainly doesn’t feel like a winner, the other campmates are most likely still reeling with embarrassment, and there’s bound to be a lot of questions surrounding the handling of the situation. So – was it all worth it for the ratings?<\/p>\n

I’m A Celebrity South Africa is on ITVX<\/strong><\/p>\n<\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source www.walesonline.co.uk \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

I’m A Celebrity South Africa’s car-crash final has raised countless red flags. Katie Palmer Senior TV Reporter for Screen Time 09:27, 27 Apr 2026 I’m a Celebrity… South Africa was full of drama during the final(Image: ITV) I’m A Celebrity South Africa’s live final has officially made it to the history books for all the […]<\/p>\n","protected":false},"author":2,"featured_media":2391026,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25173],"tags":[53058],"class_list":["post-2391025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artists","tag-im-a-celebrity-get-me-out-of-here"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/04\/Im-a-celebs-toxic-live-final-reveals-the-sick-truth.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2391025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2391025"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2391025\/revisions"}],"predecessor-version":[{"id":2391027,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2391025\/revisions\/2391027"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2391026"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2391025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2391025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2391025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}