{"id":2393440,"date":"2026-04-28T20:02:25","date_gmt":"2026-04-28T20:02:25","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2393440"},"modified":"2026-04-28T20:02:25","modified_gmt":"2026-04-28T20:02:25","slug":"indie-label-plus-media-to-amplify-cubas-urban-music-via-new-emm-deal","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/indie-label-plus-media-to-amplify-cubas-urban-music-via-new-emm-deal\/","title":{"rendered":"Indie Label Plus Media to Amplify Cuba’s Urban Music Via New EMM Deal"},"content":{"rendered":"

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\n\tPlus Media Music has signed an exclusive deal with Elite Media and Marketing (EMM) to expand the reach of Cuban urban artists, the companies shared in a joint Instagram post on Monday (April 27).<\/p>\n

\n\tThe strategic agreement between the growing independent label \u2014 which has a roster of popular Cuban urban artists including Dale Pututi, Nesty, Wow Popy and Zurdo MC \u2014 and Pablo Casal<\/strong>\u2019s 360 entertainment company<\/a> will include booking, label services, distribution and management.<\/p>\n

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\n\t\u201cCuban artists lack many things: order, management, strategy, reach, and connections \u2014 and that is precisely what we aim to achieve with EMM,\u201d Maykel Barzagas<\/strong>, CEO of Plus Media, tells Billboard<\/em>. \u201cAt the same time, Plus Media possesses the existing structural framework for the Cuban music network. We have the artists\u2019 trust and a positioning infrastructure, and we are joining forces with EMM to scale to the next level through our ecosystem \u2014 specifically, to figure out how to organize this genre and community, as we are currently very scattered. Cuban artists have the \u2018street cred,\u2019 but they lack the experience within the industry.\u201d<\/p>\n

\n\tUnder the new deal, Barzagas aims to help Plus Media artists gain more exposure, be elevated to bigger stages, secure collaborations with international artists and enjoy better professional management. Barzagas launched Plus Media alongside creative director Robin Pedraja<\/strong> on June 2023 in Miami.<\/p>\n

\n\t\u201cWe have received proposals from many major record labels \u2014 but the one that truly inspired us the most was the commitment to, and love for, Cuban music that Pablo demonstrated\u201d, Barzagas says. \u201cHe is an eternal devotee of Cuban music and has been working with Cuban artists in one way or another for a long time. The commitment and empathy he showed toward us were what led us to forge this alliance; he shares our vision and our desire.\u201d<\/p>\n

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\t\t\t\t\tPhoto Credit: Courtesy of EMM<\/em><\/span><\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of EMM<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n


\"Billboard
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\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source www.billboard.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Plus Media Music has signed an exclusive deal with Elite Media and Marketing (EMM) to expand the reach of Cuban urban artists, the companies shared in a joint Instagram post on Monday (April 27). The strategic agreement between the growing independent label \u2014 which has a roster of popular Cuban urban artists including Dale Pututi, […]<\/p>\n","protected":false},"author":2,"featured_media":2393441,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[379083,308935,24379,21932],"class_list":["post-2393440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-cuba","tag-genre-latin","tag-international","tag-music-news"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/04\/Indie-Label-Plus-Media-to-Amplify-Cubas-Urban-Music-Via.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2393440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2393440"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2393440\/revisions"}],"predecessor-version":[{"id":2393442,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2393440\/revisions\/2393442"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2393441"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2393440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2393440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2393440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}