April 27 (Reuters) – Pop superstar Taylor Swift filed \u2060trademark \u2060applications for two audio clips and \u2060one image of herself in what a trademark attorney said is an attempt \u200bto protect her voice and likeness from deepfake videos and audio created by artificial intelligence.\u00a0<\/p>\n<\/div>\n
The applications were filed with \u200cthe U.S. Patent and Trademark Office \u200con Friday and list Swift’s\u00a0TAS Rights Management as being the owner of the audio clips and image.\u00a0<\/p>\n<\/div>\n
A \u2060spokesperson for \u2060Swift did not immediately respond to a request for comment on Monday, nor \u200bdid lawyers who were listed on the filings.\u00a0<\/p>\n<\/div>\n
In one of the audio clips, Swift is heard saying: “Hey, it’s Taylor Swift, and you can listen to my new album, \u2018The Life of a Showgirl,\u2019 on demand on Amazon Music Unlimited.”\u00a0<\/p>\n<\/div>\n
The \u200bsecond clip says: “Hey, it\u2019s Taylor. My brand new album \u2018The Life of a Showgirl\u2019 is out on October \u20603 \u2060and you can click to \u2060presave it so \u200byou can listen to it on Spotify.”\u00a0<\/p>\n<\/div>\n
The image Swift is seeking to trademark is of her \u200bonstage in a sequined outfit, \u2060pink guitar in hand.\u00a0<\/p>\n<\/div>\n
Swift’s image and voice have been used in countless AI-generated deepfakes – from false advertising to fake political endorsements to explicit images.\u00a0<\/p>\n<\/div>\n
Actor Matthew McConaughey has had similar filings approved. He told the Wall Street Journal in January that “we want to create a clear perimeter around ownership with consent and attribution the norm \u2060in an AI world.\u201d\u00a0<\/p>\n<\/div>\n
Trademark attorney Josh Gerben, who first publicized that Swift made the applications \u2060on his blog on Monday, wrote that they “are specifically designed to protect Taylor from threats posed by artificial intelligence.”\u00a0<\/p>\n<\/div>\n
“While existing ‘Right of Publicity’ laws offer some protection against unauthorized use of a famous individual\u2019s likeness, trademark filings can provide an additional layer of protection,” Gerben wrote.\u00a0<\/p>\n<\/div>\n
Gerben added that registering a celebrity’s spoken voice is a new use of trademark registration that has not been tested in courts.\u00a0<\/p>\n<\/div>\n
“Historically, singers relied on copyright law to protect their recorded music,” Gerben wrote. “But AI technologies now allow users to generate entirely new content that mimics an artist\u2019s voice without \u2060copying an existing recording, creating a gap that trademarks may help fill.”\u00a0<\/p>\n<\/div>\n
Gerben said the photo Swift is seeking to trademark serves a similar purpose.\u00a0<\/p>\n<\/div>\n
“By protecting a distinctive visual, down to Swift\u2019s commonly worn jumpsuit and pose, Swift\u2019s team may gain additional grounds to pursue claims against \u200bmanipulated or AI-generated images that evoke her likeness,” he wrote.\u00a0<\/p>\n<\/div>\n
(Reporting by Brad Brooks in \u200bColorado; Editing by Donna Bryson and Bill Berkrot)<\/p>\n<\/div>\n
Copyright 2026 Thomson Reuters<\/b>.<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.usnews.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" April 27 (Reuters) – Pop superstar Taylor Swift filed \u2060trademark \u2060applications for two audio clips and \u2060one image of herself in what a trademark attorney said is an attempt \u200bto protect her voice and likeness from deepfake videos and audio created by artificial intelligence.\u00a0 The applications were filed with \u200cthe U.S. Patent and Trademark Office […]<\/p>\n","protected":false},"author":2,"featured_media":2393527,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25173],"tags":[344480,21751,421173,26961,351952,382801,21800,413487,22683],"class_list":["post-2393526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artists","tag-artificial-intelligence","tag-celebrities","tag-collections-top-news","tag-europe","tag-intellectual-property","tag-luxembourg","tag-music","tag-reuters","tag-top-news"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/04\/Taylor-Swift-Files-to-Trademark-Her-Voice-Likeness-to-Ward.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2393526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2393526"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2393526\/revisions"}],"predecessor-version":[{"id":2393528,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2393526\/revisions\/2393528"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2393527"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2393526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2393526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2393526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Photos You Should See \u2013 April 2026<\/h3>\n<\/p>\n
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