\n\tNick Jonas<\/a> is not<\/em> starting his own skin care<\/a> brand<\/a>. <\/p>\n \n\tHe is, however, championing healthy grooming practices in Schick\u2019s latest campaign, \u201cDo Right by Your Skin.\u201d Centered around the brand\u2019s sharp approach to shaving, the buzzy initiative saw Jonas intentionally tease the launch of what was thought to be his new skin care line in a series of Instagram posts shared earlier in the week. Schick and Jonas have since confirmed the posts were a ploy to blur the lines between celebrity beauty launches and mass grooming as part of its wider brand messaging.<\/p>\n \n\tIn an official statement, Vildan Oenpeker \u2014 senior vice president and general manager of U.S. hair removal at Schick\u2019s parent company, Edgewell Personal Care \u2014 said: \u201cWe\u2019re proud to unveil our refreshed brand narrative \u2014 building on our heritage and expertise in hair removal while redefining the category through a skin-first perspective. For too long, shaving has focused just on the process of removing hair, and not enough on the impact it has on your skin. At its core, our campaign reflects a simple belief: shaving should leave your skin looking and feeling its best.\u201d<\/p>\n \t\t\t\t\t\t<\/p><\/div><\/div> \t\t\t\t\tNick Jonas<\/a> in Schick\u2019s new campaign. <\/span><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tFounded by Colonel Jacob Schick\u00a0in the 1920s under the name, Magazine Repeating Razor, the brand has long been a staple in Jonas\u2019 toiletry kit. Packed with aloe, hydrating gel pools, pro-vitamin B5 and chamomile, the former Disney star said Schick razors keep his skin \u201csmooth and hydrated.<\/p>\n \n\t \u201cI partnered with Schick because their razors help me look and feel my best,\u201d he continued in an official statement.<\/p>\n \n\tWhile the news may not have been what fans originally assumed, Jonas returned to his Instagram on Wednesday morning to divulge his \u201cskin care secret\u201d alongside the moody campaign video. His caption read: \u201cMy skincare secret? It all starts with\u00a0@schick<\/a>. Because your razor shouldn\u2019t just remove hair, it should do right by your skin. Soothing, hydrating, nourishing, all in one simple swipe.\u201d <\/p>\n \n\tJonas\u2019 followers were quick to admit he had them fooled. \u201cYou got us in the first half, not gonna lie,\u201d one Instagram user wrote, while another added: \u201cDid not see that coming.\u201d <\/p>\n<\/div><\/div>\n