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Everyone wants to be \u201cThe Devil Wears Prada 2,\u201d as the 20-year sequel strutted to an estimated $77 million in the U.S. and Canada in its opening weekend, highlighting the spending power of women moviegoers at the box office.<\/p>\n
The film, which returned stars Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci, nudged out Lionsgate\u2019s \u201cMichael\u201d for the domestic top spot at theaters this weekend. In its second outing<\/a>, the Michael Jackson biopic brought in $54 million, upping its overall North American total to $183.8 million and its cumulative global haul to $423.9 million.<\/p>\n Worldwide, Walt Disney Co.-owned 20th Century Studios\u2019 \u201cThe Devil Wears Prada 2\u201d brought in $233.6 million, according to studio estimates. The theatrical revenue, both domestic and worldwide, edged studio expectations. Already, the film has brought in 72% of the total revenue that the original movie made ($326 million).<\/p>\n The 2006 original has become a cult classic, with lines like Streep\u2019s infamous \u201cthat\u2019s all\u201d and Tucci\u2019s \u201cgird your loins\u201d now millennial catchphrases. The popularity of that film has continued over time with repeat viewings on cable television and the Disney+ streaming service.<\/p>\n \u201cNostalgia is a big driving factor for movies like this,\u201d Andrew Cripps, head of theatrical distribution for Walt Disney Studios, said. \u201cIt\u2019s just one of those movies that got into the zeitgeist.\u201d<\/p>\n The fashion-forward sequel had a production budget of about $100 million. The film notched a 77% approval rating on aggregator Rotten Tomatoes.<\/p>\n Women comprised the majority of the audience for \u201cThe Devil Wears Prada 2\u201d this weekend, representing 71% of moviegoers, according to data from EntTelligence.<\/p>\n The strong showing for \u201cThe Devil Wears Prada 2\u201d highlights the spending potential of female moviegoers, who have had few big movies aimed at them in the last few years.<\/p>\n Despite the billion-dollar blockbuster that was \u201cBarbie\u201d in 2023, Hollywood has largely failed to consistently deliver big films targeted to women<\/a>. That\u2019s led multiple box office analysts and studio executives to note that the industry is leaving money on the table.<\/p>\n In the past, comparable titles to \u201cThe Devil Wears Prada 2\u201d would have been 2008\u2019s \u201cMamma Mia\u201d or the \u201cSex in the City\u201d film, but those kinds of movies are now few and far between.<\/p>\n