Drake<\/a>\u2019s rollout for his upcoming album, Iceman<\/em><\/a>, is so big that even major brands are getting into the fun by playfully copying what he\u2019s doing.<\/p>\n To hype up the release of Iceman, <\/em>Drake decided to unveil its release date with a massive ice sculpture in Toronto, where people could find when the album came out inside of it. Though major brands like Chiquita, Chipotle, Coors Light, and the NFL\u2019s New York Giants aren\u2019t releasing albums, they decided to use ice sculptures to tell their own stories, too.<\/p>\n It\u2019s worth noting that this seems to be a graphic design or AI-generated image play. Drake\u2019s ice sculptures were in real life. There isn\u2019t a giant Chiquita banana on some random street corner, for instance.<\/p>\n Check out some big brands and their Iceman-<\/em>inspired posts below.<\/p>\n COMPLEX SHOP:<\/b> Shop the brands you love, anytime and anywhere. Uncover what’s next. Buy. Collect. Obsess.<\/a><\/p>\n Drake\u2019s Iceman <\/em>installation caused absolute chaos<\/a> in Toronto as fans and streamers gathered around the ice to discover the album\u2019s release date in any way they could. People reportedly used open flames and flammable liquids to melt the ice, while some were seen climbing to the top and using tools to chip away at the ice.<\/p>\n To stop before anyone got seriously injured (after the release date was discovered), Toronto firefighters used hot water to melt what was left of the ice structure.<\/p>\n Toronto Mayor Olivia Chow expressed her support for the decision to melt down the structure, but also recognized Drake for his support of the city. \u201cThe fire chief made the decision last night, and I support his decision. His responsibility is people\u2019s safety,\u201d said Chow. \u201cFolks climbed it. I saw them doing all types of things. It is our responsibility to make sure people are safe.\u201d<\/p>\n \u201cDrake is a big supporter of our city, and there\u2019s so much excitement across our city towards this new album, Iceman<\/em>,\u201d she added. \u201cI\u2019m excited too, it\u2019s going to be a great summer \u2026 but please, be safe.\u201d<\/p>\n Iceman <\/em>is set to come out on May 15.<\/p>\n <\/a> Akademiks Says He Told Drake to Delay ‘Iceman’ <\/span><\/p>\n<\/figcaption><\/figure>\n <\/a> Drake Posts Shirtless Selfie Showing Off Abs, Video of Him Running: ‘Get to It’<\/span><\/p>\n<\/figcaption><\/figure>\n <\/a> Drake Enlists Kevin Durant, Yeat, and a Bunch of Pinocchios for Third \u2018Iceman\u2019 Stream: Watch Now<\/span><\/p>\n<\/figcaption><\/figure>\n Nelly Reportedly Performing at Donald Trump Jr.’s Members-Only Club This Week<\/a><\/i><\/b><\/p>\n Xzibit Reveals Over $1 Million in Tax Debt and $66,000 Monthly Income in Divorce Case<\/a><\/i><\/b><\/p>\nRelated News<\/h3>\n
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