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In 2025, visitor <\/strong>spending in McKinney reached a staggering $325 million, a figure that now sits at the center of how the city talks about growth, identity and what it means to welcome the world to its doorstep.<\/p>\n As National Travel and Tourism Week (May 3\u20139, 2026) unfolds, McKinney is leaning into that momentum, joining destinations across the country in recognizing an industry that has quietly become one of its most reliable economic engines. This year\u2019s theme, \u201cPostmarked: Essential,\u201d lands with particular relevance here, where tourism has shifted from something supplemental to something foundational.<\/p>\n The impact is not abstract. It shows up in restaurant patios on the square, in hotel occupancy, in seasonal festivals and in the steady flow of visitors who come for a day and stay longer than planned.<\/p>\n The 2025 visitor spending total circulated directly through the local economy, supporting businesses across hospitality, retail, dining and entertainment. According to Visit McKinney, that activity generated $34.9 million in local tax revenue and helped sustain more than 2,200 jobs tied to the hospitality sector.<\/p>\n \u201cIt all starts with a visit,\u201d Visit McKinney Executive Director Aaron Werner said in an official statement. \u201cAnd in McKinney, that visit turns into memories people carry with them long after they leave. Each visit supports local businesses and contributes to our local economy.\u201d<\/p>\n That framing reflects a broader shift in how McKinney positions itself. It is no longer simply welcoming visitors as an extension of Dallas-Fort Worth. It is actively building infrastructure, experiences and attractions designed to make those visits longer, more frequent and more economically meaningful.<\/p>\n Across the United States, travel and tourism generate roughly $3 trillion in economic output and support about 15 million jobs, representing 2.4% of national GDP. As the country looks ahead to major upcoming events like the FIFA World Cup and America\u2019s 250th anniversary, cities like McKinney are preparing for increased visibility and increased demand.<\/p>\n For McKinney, that preparation is already underway. The city\u2019s historic downtown, seasonal events, and growing mix of entertainment and hospitality offerings have positioned it as one of North Texas\u2019 more distinctive mid-sized destinations. But what is changing now is scale.<\/p>\n McKinney is entering a phase where tourism is being shaped not just by what already exists, but by what is coming next.<\/p>\n One of the most anticipated additions is Cannon Beach<\/a>, a $200 million surf and adventure resort that broke ground on December 15. The project spans 35 acres and is expected to open its first phase as early as mid-2027.<\/p>\n At its center will be a three-acre surf lagoon, complemented by a lazy river, mineral hot springs circuit and a full-service resort hotel. Once complete, developers estimate Cannon Beach could attract around 400,000 visitors annually, support more than 700 jobs and generate over $2 billion in economic impact over the next two decades.<\/p>\n Farther along in the pipeline is the McKinney Sunset Amphitheater<\/a>, a $300 million venue expected to open in 2027<\/a>. Construction began on June 13, 2025, marking the start of what is projected to be one of the region\u2019s largest entertainment assets.<\/p>\n The amphitheater will sit on 46 acres and host up to 20,000 guests for major events, with the ability to scale down to 5,000 for smaller gatherings during cooler months. Designed for year-round use, the venue is expected to generate more than $3 billion in economic impact during its first decade, while also expanding McKinney\u2019s footprint in live entertainment and large-scale tourism.<\/p>\n Taken together, these projects signal a broader strategy. McKinney is not only benefiting from tourism growth; it is actively building for it.<\/p>\n From historic downtown strolls to future surf lagoons and amphitheater nights, the city is layering experiences that appeal to both first-time visitors and returning guests.<\/p>\n And as National Travel and Tourism Week highlights the industry\u2019s importance, McKinney\u2019s numbers offer a clear snapshot of where it stands: already a strong tourism market, and still expanding what that means for the next decade.<\/p>\n Don’t miss anything Local<\/em>. Sign up<\/a> for our free newsletter.<\/strong><\/p>\n<\/p><\/div>\nTourism As An Economic Driver<\/h2>\n
A National Industry With Local Weight<\/h2>\n
The Next Wave Of Tourism Development<\/h2>\n
\n<\/figure>\nA City Built On Repeat Visits<\/h2>\n