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Ogilvy\u00a0is expanding\u00a0its Sports & Entertainment
\noffering\u00a0with an\u00a0investment by\u00a0parent\u00a0WPP in\u00a0Chapel Hill-based\u00a0Article 41,\u00a0a\u00a0marketing services agency specializing in name, image, and likeness
\nopportunities\u00a0(NIL) for athletes and brands.\u00a0 \u00a0<\/p>\n<\/div>\n
As part of the new partnership,\u00a0Vickie Segar,\u00a0co-founder of Article 41,\u00a0has been appointed\u00a0as Global Chief Sports &
\nEntertainment Officer, a new role at\u00a0Ogilvy.\u00a0 \u00a0<\/p>\n<\/div>\n
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She is tasked with leading and expanding\u00a0the agency\u2019s Sports & Entertainment practice,\u00a0working with major events and leagues
\nsuch as FIFA World Cup, Olympics, Formula 1 and MLS, and brands including Coca-Cola, Dove, Powerade, KFC and Samsung.\u00a0 \u00a0<\/p>\n<\/div>\n
Article 41 co-founder Ben\u00a0Gildin\u00a0is also taking on a\u00a0senior
\nrole supporting Ogilvy\u2019s\u00a0sports &\u00a0entertainment strategy\u00a0and\u00a0client partnerships.\u00a0Meredith Allen, Managing Director of Article 41 and newly appointed Ogilvy North
\nAmerica Influencer Lead, will work\u00a0with\u00a0Segar\u00a0and\u00a0Gildin.\u00a0 \u00a0 \u00a0<\/p>\n<\/div>\n
Laurent Ezekiel, Global CEO of Ogilvy,\u00a0stated:\u00a0\u201cSports and entertainment\u00a0is\u00a0one
\nof the most important spaces for brands to build cultural relevance and connection with consumers.\u201d\u00a0\u00a0<\/p>\n<\/div>\n
He added that Article 41 \u201cis at the leading edge of where this space is
\ngoing, with a progressive view of talent\u00a0and creators,\u00a0and native social production that captures attention and drives deep engagement.\u201d\u00a0\u00a0<\/p>\n<\/div>\n<\/div>\n