\t\t\t\t\t\t<\/p><\/div><\/div> \t\t\t\t\tA Judassime look.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of Judassime<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tHe said via Instagram that he wanted \u201cto make clear that I like Jisoo<\/a>,\u201d and that he does not \u201ccondone any hate online whatsoever.\u201d Voortmans told his followers that Jisoo\u2019s team had gotten back to him and \u201ceverything was getting fixed. So we are happy about that. In the first place, I don\u2019t think that I ever wanted to have hate for her whatsoever. I love what she does and what she stands for. I would never be here to just hate on someone and just try to get clout.\u201d<\/p>\n With 80 million followers on Instagram alone, Jisoo inevitably has millions of ardent fans. Voortmans said on social media, \u201cThis is just a really big misunderstanding between me or the fans, online, I guess.\u201d<\/p>\n Media requests to Andrew Mukamal, Kim Youngjin, and representatives for Jeong Yun Kee, three stylists who have each worked with the K-pop star, were not returned. <\/p>\n The backlash that Voortmans faced was not a shock to\u00a0Susan Kresnicka,\u00a0founder and president of KR&I and its specialty division, The Fandom Institute. She said, \u201cThis a very powerful case of understanding the power of fans and fandom. There\u2019s no doubt in my mind, especially these days, that fans are aware of the power that they hold and they will wield it to defend their beloveds.\u201d<\/p>\n Parasocial relationships <\/a>\u2014 one-sided devotion that fans have for celebrities and other public figures \u2014 are also driving consumer spending in some circles. In addition, 75 percent\u00a0of fans\u00a0said\u00a0engaging in fan culture\u00a0is just as fun as, if not more fun than, engaging with the content itself, according to a 2025 study by\u00a0Carat US and the platform Fandom.<\/p>\n \u201cFans will always give the objects of their fandom the benefit of the doubt and see the best in them, until you are truly forced to accept something that is difficult to accept,\u201d she said.<\/p>\n The Fandom Institute cautions clients that \u201cthis is not necessarily going to be predictable. You have to appreciate the complexity, the depth of attachment and what these things mean to people, before you think it\u2019s just an easy business play. You don\u2019t easily monetize it. Fans are very resistant to that.\u201d<\/p>\n While brands are eager to monetize fandoms, they need to be \u201cvery careful, because fans are very sensitive to over commercialization, and to having their power questioned or clipped,\u201d\u00a0Kresnicka said. \u201cIf fandom is part of your strategy, don\u2019t think just because you get the fans, you get all of the good stuff. You\u2019re actually talking about something quite complicated.\u201d<\/p>\n While fandoms vary drastically, ones like those of K-pop groups or Taylor Swift<\/a>\u2018s have vast communities. Emory University marketing professor Michael Lewis said, \u201cIt\u2019s the \u2018BTS<\/a> Army\u2019 and Taylor\u2019s are \u2018Swifties.\u2019 Those are essentially collectives. If you have a dispute with someone, who is part of the fans\u2019 identities and a core part of who they are, you are triggering all kinds of threat reflexes. They\u2019re going to respond. When you add in social media, a little bit of dispute that goes viral can create a wave.\u201d<\/p>\n Lewis pointed to how \u201cSwifties\u201d dove into the discourse that followed Scooter Braun\u2019s purchase of Big Machine Label Group and Taylor Swift<\/a>\u2019s songbook in 2019. (Last year the Grammy winner reacquired the rights to her first six albums via a reported $360 million deal with Shamrock Capital.)\u00a0<\/p>\n Smaller players like fashion designers don\u2019t have such financial backing, though. Lewis said, \u201cWhile major brands are sophisticated enough to know not to tread on anything that could generate a viral grassroots response from fans, a fashion designer that is not part of the \u201cChanel<\/a> or Louis Vuitton<\/a> empires might not think it all the way through.\u201d<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source wwd.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" A dispute between the Belgian fashion designer Benjamin Voortmans and K-pop star Jisoo of Blackpink over loaned clothes for a photo shoot magnified what happens when fandoms support their celebrities. The designer behind the Judassime label called out the 31-year-old musician earlier this week due to designs that her team had borrowed several months ago […]<\/p>\n","protected":false},"author":2,"featured_media":2405234,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[35543,24133,314892,388906,365653,23084],"class_list":["post-2405233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-blackpink","tag-bts","tag-chanel","tag-jisoo","tag-louis-vuitton","tag-taylor-swift"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/05\/Jisoo-and-Judassime-Dispute-Shows-the-Power-of-Fandom.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2405233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2405233"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2405233\/revisions"}],"predecessor-version":[{"id":2405235,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2405233\/revisions\/2405235"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2405234"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2405233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2405233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2405233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}