{"id":2406003,"date":"2026-05-07T13:43:29","date_gmt":"2026-05-07T13:43:29","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2406003"},"modified":"2026-05-07T13:43:29","modified_gmt":"2026-05-07T13:43:29","slug":"instagram-cleanup-reasons-behind-kylie-jenner-and-blackpink-losing-more-than-10-million-followers","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/instagram-cleanup-reasons-behind-kylie-jenner-and-blackpink-losing-more-than-10-million-followers\/","title":{"rendered":"Instagram Cleanup: Reasons Behind Kylie Jenner and Blackpink Losing More Than 10 Million Followers"},"content":{"rendered":"

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Why Kylie Jenner, Blackpink Lost Millions Of Followers (Images credit: Instagram<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

It’s the significant Instagram cleanup. Actors, musicians, athletes, and various Instagram personalities have seen their follower counts drop dramatically after Meta<\/a> declared it would eliminate all bots and inactive accounts from its platforms. Influencer Kylie Jenner<\/a>, who is also in a relationship with actor Timoth\u00e9e Chalamet, reportedly lost 14 million followers within a few hours. Additionally, K-pop girl group Blackpink<\/a> is said to have lost approximately 10 million followers. Here’s why these high-profile celebrities have experienced such substantial losses. <\/div>\n

Hollywood and international female stars experience follower declines<\/h2>\n<\/p>\n
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\"Blackpink\"Blackpink<\/div>\n<\/div>\n<\/div>\n
While not only celebrities have encountered a reduction in followers, their numbers have been the most significantly impacted. According to Yahoo, the celebrities most affected during Meta’s major cleanup on Instagram include Kylie Jenner<\/a>, who lost over 15 million followers, the official Blackpink<\/a> account with a loss of over 10 million, footballer Cristiano Ronaldo<\/a> with 8 million, and Selena Gomez<\/a> with 6 million. A notable trend observed on social media was the significant decrease in followers primarily on female accounts. Pop stars and singers also experienced declines. Ariana Grande lost 5.5 million, Beyonc\u00e9 lost 4.4 million, Taylor Swift 4.1 million, and Rihanna around 2 million.<\/div>\n

What caused the significant follower losses for celebrities?<\/h2>\n<\/p>\n
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\"KylieKylie Jenner<\/div>\n<\/div>\n<\/div>\n

The social media platform implemented a stringent new policy aimed at removing spam, inactive accounts, and “non-organic” followers. This means any account that purchased followers from third-party services or was followed by bots was impacted. The abrupt decline was observed overnight as Meta enforced its new terms and conditions.<\/p>\n

The report also indicates that millions of fake accounts were deactivated within six hours. Smaller influencers have seen a loss of about two to five percent of their total follower base. The platform overall has experienced a decline as user sentiment remains low. However, engagement on Threads, Meta’s alternative social media platform to replace X, has increased as users have turned to it as a substitute for the platform formerly known as Twitter. <\/p>\n

Most followed on Instagram<\/h2>\n<\/p>\n

As reported in February 2026, Ronaldo is the most followed celebrity, boasting 671 million followers; he is followed by Argentine football legend Lionel Messi, who has around 511 million followers. The Kardashian family, including sisters Kylie Jenner, Kim Kardashian, and Khlo\u00e9 Kardashian, occupies the fifth, eighth, and tenth positions on Instagram\u2019s list of the top 10 most-followed accounts. The most followed female celebrity is Selena Gomez, with 415 million followers, ranking fourth.<\/p>\n<\/p><\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source www.zoomtventertainment.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Why Kylie Jenner, Blackpink Lost Millions Of Followers (Images credit: Instagram It’s the significant Instagram cleanup. Actors, musicians, athletes, and various Instagram personalities have seen their follower counts drop dramatically after Meta declared it would eliminate all bots and inactive accounts from its platforms. Influencer Kylie Jenner, who is also in a relationship with actor […]<\/p>\n","protected":false},"author":2,"featured_media":2406005,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25173],"tags":[35543,363094,364904,22491,24159,22789,412296,133577,24581,412299,23667,389943],"class_list":["post-2406003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artists","tag-blackpink","tag-cristiano-ronaldo","tag-hollywood-news","tag-instagram","tag-kim-kardashian","tag-kylie-jenner","tag-messi","tag-meta","tag-rihanna","tag-ronaldo","tag-selena-gomez","tag-zoom-tv"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/05\/Instagram-Cleanup-Reasons-Behind-Kylie-Jenner-and-Blackpink-Losing-More.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2406003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2406003"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2406003\/revisions"}],"predecessor-version":[{"id":2406006,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2406003\/revisions\/2406006"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2406005"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2406003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2406003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2406003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}