{"id":2406935,"date":"2026-05-08T00:55:25","date_gmt":"2026-05-08T00:55:25","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2406935"},"modified":"2026-05-08T00:55:25","modified_gmt":"2026-05-08T00:55:25","slug":"how-blake-lively-and-justin-baldoni-turned-a-big-opportunity-into-a-lose-lose-scandal","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/how-blake-lively-and-justin-baldoni-turned-a-big-opportunity-into-a-lose-lose-scandal\/","title":{"rendered":"How Blake Lively and Justin Baldoni turned a big opportunity into a lose-lose scandal"},"content":{"rendered":"<p><\/p>\n<div style=\"padding-right:0;padding-left:0;\">\n<p>Nearly two years after the film \u201cIt Ends With Us\u201d hit theaters and unleashed a torrent of <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.ms.now\/opinion\/msnbc-opinion\/blake-lively-lawsuit-details-uncomfortable-truth-celebrity-culture-rcna185609\">high-profile controversy<\/a> for star Blake Lively and co-star\/director Justin Baldoni, the duo\u2019s legal battle has finally come to an end. On Monday, their attorneys jointly announced <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.nytimes.com\/2026\/05\/04\/movies\/blake-lively-justin-baldoni-settlement.html\">a settlement<\/a>, noting their hope that the outcome (which allows the celebrities to avoid what would have been a very public trial later this month) \u201cbrings closure and allows all involved to move forward constructively and in peace.\u201d\u00a0<\/p>\n<p>While the saga\u2019s conclusion is likely a major relief for both parties, it can\u2019t erase the damage done to their reputations \u2014 or rebuild our trust in how Hollywood handles abuse on- and off-screen.<\/p>\n<p>While the saga\u2019s conclusion is likely a major relief for both parties, it can\u2019t erase the damage done to their reputations.<\/p>\n<p>An adaptation of Colleen Hoover\u2019s bestselling novel, the film centers on a flower shop owner (Lively) who gradually recognizes her charming surgeon partner (Baldoni) is actually abusive and manipulative. While imperfect, \u201cIt Ends With Us\u201d had the potential to spark important conversations about assault and survival.\u00a0<\/p>\n<p>From the very beginning, though, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/people.com\/blake-lively-justin-baldoni-legal-drama-timeline-11966803\">the film\u2019s behind-the-scenes-drama <\/a>overshadowed its serious themes. As Baldoni\u2019s frequent absences from the 2024 press tour sparked rumors about feuds between he and Lively, the actress faced backlash for <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.buzzfeednews.com\/article\/leylamohammed\/blake-lively-backlash-dismissive-response-it-ends-with-us\">\u201ctone-deaf\u201d promotional interviews<\/a> and resurfaced past comments. Things escalated after the movie\u2019s intensely awkward red carpet premiere, with Baldoni hiring a crisis PR representative amid Page Six\u2019s claims that he made Lively <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/pagesix.com\/2024\/08\/09\/entertainment\/justin-baldoni-made-blake-lively-uncomfortable-sources\/\">feel \u201cuncomfortable\u201d on set<\/a>.<\/p>\n<p>When the actress filed a complaint accusing Baldoni of creating a \u201chostile work environment,\u201d which involved allegations of sexual harassment, and also of conducting a smear campaign to \u201cdestroy\u201d her image, all hell broke loose. Baldoni was dropped by his agency. He denied the allegations and filed lawsuits against Lively and The New York Times (for its <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.nytimes.com\/2024\/12\/21\/business\/media\/blake-lively-justin-baldoni-it-ends-with-us.html\">explosive report<\/a> on the stars\u2019 purported war). Lively, meanwhile, filed her own suits against the director and Baldoni\u2019s PR team.<\/p>\n<div class=\"wp-block-rkv-video\" data-wp-interactive=\"msnbcVideo\" data-wp-context=\"{\" post=\"\" baldoni=\"\" launches=\"\" website=\"\" about=\"\" lawsuit=\"\" against=\"\" blake=\"\" lively=\"\" data-wp-init=\"callbacks.init\">\n<div class=\"msnbc-video-block-flex-box\">\n<div class=\"msnbc-video-block-video-wrapper\">\n<div class=\"msnbc-video-block-video\">\n<p>\t\t\t\t\t\t\t\t\t<span class=\"visually-hidden\">Play<\/span><\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"484\" src=\"https:\/\/www.ms.now\/wp-content\/uploads\/2025\/02\/1738586989482_tdy_news_7a_melas_baldoni_lively_250203_1920x1080__688150-45cx18.jpg?w=860&amp;h=484&amp;crop=1\" class=\"attachment-16x9_m size-16x9_m\" alt=\"\" srcset=\"https:\/\/www.ms.now\/wp-content\/uploads\/2025\/02\/1738586989482_tdy_news_7a_melas_baldoni_lively_250203_1920x1080__688150-45cx18.jpg 1920w, https:\/\/www.ms.now\/wp-content\/uploads\/2025\/02\/1738586989482_tdy_news_7a_melas_baldoni_lively_250203_1920x1080__688150-45cx18.jpg?resize=300,169 300w, https:\/\/www.ms.now\/wp-content\/uploads\/2025\/02\/1738586989482_tdy_news_7a_melas_baldoni_lively_250203_1920x1080__688150-45cx18.jpg?resize=768,432 768w, https:\/\/www.ms.now\/wp-content\/uploads\/2025\/02\/1738586989482_tdy_news_7a_melas_baldoni_lively_250203_1920x1080__688150-45cx18.jpg?resize=900,506 900w, https:\/\/www.ms.now\/wp-content\/uploads\/2025\/02\/1738586989482_tdy_news_7a_melas_baldoni_lively_250203_1920x1080__688150-45cx18.jpg?resize=1536,864 1536w, https:\/\/www.ms.now\/wp-content\/uploads\/2025\/02\/1738586989482_tdy_news_7a_melas_baldoni_lively_250203_1920x1080__688150-45cx18.jpg?resize=1000,563 1000w, https:\/\/www.ms.now\/wp-content\/uploads\/2025\/02\/1738586989482_tdy_news_7a_melas_baldoni_lively_250203_1920x1080__688150-45cx18.jpg?resize=860,484 860w, https:\/\/www.ms.now\/wp-content\/uploads\/2025\/02\/1738586989482_tdy_news_7a_melas_baldoni_lively_250203_1920x1080__688150-45cx18.jpg?resize=760,428 760w, https:\/\/www.ms.now\/wp-content\/uploads\/2025\/02\/1738586989482_tdy_news_7a_melas_baldoni_lively_250203_1920x1080__688150-45cx18.jpg?resize=560,315 560w, https:\/\/www.ms.now\/wp-content\/uploads\/2025\/02\/1738586989482_tdy_news_7a_melas_baldoni_lively_250203_1920x1080__688150-45cx18.jpg?resize=50,28 50w\" sizes=\"auto, (max-width: 860px) 100vw, 860px\"\/>\t\t\t\t\t\t\t<\/div><\/div><\/div><\/div>\n<p>And that was just the start. Over the following 16 months, the duo engaged in an increasingly chaotic and public feud filled with shocking claims, private texts (including from A-listers like Taylor Swift and Ben Affleck) and purportedly incriminating on-set footage. Public support for Lively and Baldoni ping-ponged with each new revelation, the situation\u2019s complexity and constantly-disputed facts not stopping many fans from staunchly taking, switching and retaking sides. By April of this year, when a judge dismissed 10 of Lively\u2019s claims against Baldoni (the remaining three allegations were addressed in the recent settlement), any trace of the movie\u2019s intended impact on viewers had had become a distant memory.<\/p>\n<div class=\"wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-2c413db0 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--600);margin-bottom:var(--wp--preset--spacing--600)\">\n<div style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.588), 1.25rem);border-top-width:1px;border-top-color:var(--wp--preset--color--grey-40);border-bottom-width:1px;border-bottom-color:var(--wp--preset--color--grey-40);padding-top:var(--wp--preset--spacing--200);padding-bottom:var(--wp--preset--spacing--200);margin-bottom:0;margin-top:-1px\" class=\"wp-block-rkv-person\">\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-fc1350ac wp-block-group-is-layout-flex\">\n\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/www.ms.now\/wp-content\/uploads\/2025\/10\/MSNOW-grayscale-1.svg\" class=\"avatar avatar-96 photo avatar-default\" height=\"96\" width=\"96\" loading=\"lazy\"\/>\t\t<\/p>\n<p style=\"text-transform:capitalize;margin-top:0;margin-bottom:0\" class=\"wp-elements-3d9e3a01226009cccaa3bc823fe8058e wp-block-rkv-person-info has-text-color has-grey-60-color has-fs-0875-font-size has-monospace-font-family\">\n\t\t\t\t\t\tRachel Simon\t\t<\/p>\n<\/div>\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-4b6e387f wp-block-group-is-layout-flex\" style=\"min-height:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<p style=\"text-transform:none;margin-top:var(--wp--preset--spacing--100);margin-bottom:var(--wp--preset--spacing--50)\" class=\"wp-elements-a8f0e7d8e089f8e68172c1c387616c89 wp-block-rkv-person-info has-text-color has-grey-60-color has-fs-0750-font-size has-merriweather-font-family\">\n\t\t\t\t\t\tRachel\u00a0Simon is a writer and editor based in Raleigh, North Carolina.\u00a0She is the author of\u00a0\u201cPickleball for All: Everything but the \u2018Kitchen\u2019 Sink.\u201d\u00a0Her work has been published in The New York Times, Glamour, Vulture, Teen Vogue and more. You can find her at\u00a0@rsimon113.\t\t<\/p>\n<\/p><\/div>\n<\/div>\n<\/div>\n<div class=\"wp-block-group has-x-small-font-size has-white-color has-text-color has-background has-link-color has-monospace-font-family has-fs-0750-font-size wp-elements-b451dbb904f347faf31544ac1608af91 is-layout-flow wp-block-group-is-layout-flow\" style=\"background-color:#0942fa;padding-top:var(--wp--preset--spacing--500);padding-right:var(--wp--preset--spacing--250);padding-bottom:var(--wp--preset--spacing--500);padding-left:var(--wp--preset--spacing--250);letter-spacing:-0.5px;line-height:1.13\">\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-7cf12a4d wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group logo is-layout-flow wp-block-group-is-layout-flow\">\n<img loading=\"lazy\" decoding=\"async\" height=\"662\" width=\"900\" src=\"https:\/\/www.ms.now\/wp-content\/uploads\/2025\/11\/MS_NOW_ICON_WHITE-3-1-1.png?w=1000;w=1000;w=1000;w=1000;w=900\" alt=\"MS NOW\" class=\"wp-image-1059956\" style=\"width:40px\" srcset=\"https:\/\/www.ms.now\/wp-content\/uploads\/2025\/11\/MS_NOW_ICON_WHITE-3-1-1.png 1000w, https:\/\/www.ms.now\/wp-content\/uploads\/2025\/11\/MS_NOW_ICON_WHITE-3-1-1.png?resize=300,221 300w, https:\/\/www.ms.now\/wp-content\/uploads\/2025\/11\/MS_NOW_ICON_WHITE-3-1-1.png?resize=768,565 768w, https:\/\/www.ms.now\/wp-content\/uploads\/2025\/11\/MS_NOW_ICON_WHITE-3-1-1.png?resize=900,662 900w, https:\/\/www.ms.now\/wp-content\/uploads\/2025\/11\/MS_NOW_ICON_WHITE-3-1-1.png?resize=760,559 760w, https:\/\/www.ms.now\/wp-content\/uploads\/2025\/11\/MS_NOW_ICON_WHITE-3-1-1.png?resize=560,412 560w, https:\/\/www.ms.now\/wp-content\/uploads\/2025\/11\/MS_NOW_ICON_WHITE-3-1-1.png?resize=50,37 50w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"\/>\n<\/div>\n<div class=\"wp-block-columns copy wp-container-content-06a31fd9 is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-color has-link-color wp-elements-e5526a3af79f5efe35aea76477c36d52\" style=\"color:#ffffff80\">\u00a9\u00a02026 Versant Media, LLC<\/p>\n<\/div>\n<div class=\"wp-block-column brands is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-17124a9a wp-block-group-is-layout-flex\">\n<img loading=\"lazy\" decoding=\"async\" height=\"145\" width=\"900\" src=\"https:\/\/www.ms.now\/wp-content\/uploads\/2025\/11\/MS_NOW_PRIMARY_LOGO_WHITE_RGB-2-1.png?w=1024;w=1024;w=1024;w=1024;w=900\" alt=\"\" class=\"wp-image-1059965\" style=\"width:106px\" srcset=\"https:\/\/www.ms.now\/wp-content\/uploads\/2025\/11\/MS_NOW_PRIMARY_LOGO_WHITE_RGB-2-1.png 2504w, https:\/\/www.ms.now\/wp-content\/uploads\/2025\/11\/MS_NOW_PRIMARY_LOGO_WHITE_RGB-2-1.png?resize=300,48 300w, https:\/\/www.ms.now\/wp-content\/uploads\/2025\/11\/MS_NOW_PRIMARY_LOGO_WHITE_RGB-2-1.png?resize=768,124 768w, https:\/\/www.ms.now\/wp-content\/uploads\/2025\/11\/MS_NOW_PRIMARY_LOGO_WHITE_RGB-2-1.png?resize=900,145 900w, https:\/\/www.ms.now\/wp-content\/uploads\/2025\/11\/MS_NOW_PRIMARY_LOGO_WHITE_RGB-2-1.png?resize=1536,248 1536w, https:\/\/www.ms.now\/wp-content\/uploads\/2025\/11\/MS_NOW_PRIMARY_LOGO_WHITE_RGB-2-1.png?resize=2048,330 2048w, https:\/\/www.ms.now\/wp-content\/uploads\/2025\/11\/MS_NOW_PRIMARY_LOGO_WHITE_RGB-2-1.png?resize=1000,161 1000w, https:\/\/www.ms.now\/wp-content\/uploads\/2025\/11\/MS_NOW_PRIMARY_LOGO_WHITE_RGB-2-1.png?resize=760,123 760w, https:\/\/www.ms.now\/wp-content\/uploads\/2025\/11\/MS_NOW_PRIMARY_LOGO_WHITE_RGB-2-1.png?resize=560,90 560w, https:\/\/www.ms.now\/wp-content\/uploads\/2025\/11\/MS_NOW_PRIMARY_LOGO_WHITE_RGB-2-1.png?resize=50,8 50w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"\/>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.ms.now \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nearly two years after the film \u201cIt Ends With Us\u201d hit theaters and unleashed a torrent of high-profile controversy for star Blake Lively and co-star\/director Justin Baldoni, the duo\u2019s legal battle has finally come to an end. On Monday, their attorneys jointly announced a settlement, noting their hope that the outcome (which allows the celebrities [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2406936,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25173],"tags":[],"class_list":["post-2406935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artists"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/05\/How-Blake-Lively-and-Justin-Baldoni-turned-a-big-opportunity.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2406935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2406935"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2406935\/revisions"}],"predecessor-version":[{"id":2406937,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2406935\/revisions\/2406937"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2406936"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2406935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2406935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2406935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}