{"id":2407568,"date":"2026-05-08T12:48:47","date_gmt":"2026-05-08T12:48:47","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2407568"},"modified":"2026-05-08T12:48:47","modified_gmt":"2026-05-08T12:48:47","slug":"believe-and-hybe-reveal-their-latest-labels-aztec-and-abd","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/believe-and-hybe-reveal-their-latest-labels-aztec-and-abd\/","title":{"rendered":"Believe and Hybe reveal their latest labels: Aztec and ABD"},"content":{"rendered":"<br><div id=\"post-269075\">\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t\n<p>2026 looks like being a big year for new label-imprints, whether they\u2019re joint ventures between entrepreneurs (or artists) and bigger music companies, or simply the latter\u2019s strategic expansion.\n\n\n\n\n\n<\/p><p>We\u2019ve got one of each to report on today. Starting with\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/aztec.nyc\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aztec<\/a>, which is a partnership between Believe and music exec Az Cohen \u2013\u00a0known for his role at 300 Entertainment and its Sparta Distribution subsidiary, as well as managing Post Malone in his breakthrough years. <br\/><em>[Pictured L-R: Romain Vivien, Az Cohen, Denis Ladegaillerie]<\/em>\n\n\n\n\n\n<\/p><p>Cohen\u2019s team will handle A&amp;R and artist development, with Believe on board with infrastructure, marketing and audience-development tools.\n\n<\/p>\n\n\n\n\n\n\n<p>Elsewhere, Hybe has revealed its new label, which is called ABD and will be \u201cdedicated to girl group production\u201d. It\u2019s short for \u2018A Bold Dream\u2019 if you\u2019re wondering.\n\n\n\n\n\n<\/p><p>The new label will reveal its first group in the second half of this year, overseen by Sung Soo Han, who played a key role in the rise of Seventeen, as well as other K-Pop artists After School, Iz*One and TWS.\n\n\n<section id=\"block-35\" class=\"below-content widget widget_block\"><nav class=\"jp-relatedposts-i2 wp-block-jetpack-related-posts\" data-layout=\"grid\" aria-label=\"Related Stories\"><h3 class=\"wp-block-heading\">Related Stories<\/h3><\/nav><\/section><section id=\"block-32\" class=\"below-content widget widget_block\"><aside>\n\t\t<\/aside>\n<\/section><section id=\"block-25\" class=\"below-content widget widget_block\">\n\n<\/section><\/div><!-- .entry-content -->\n\n\t<!-- .entry-footer -->\n\n\t\n\t\t\t<!-- .author-bio -->\n\t\t\t\n<\/div>\r\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\r\n<p><em> \u2018 Some details of this article were extracted from the following source musically.com \u2019 <\/em><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>2026 looks like being a big year for new label-imprints, whether they\u2019re joint ventures between entrepreneurs (or artists) and bigger music companies, or simply the latter\u2019s strategic expansion. We\u2019ve got one of each to report on today. Starting with\u00a0Aztec, which is a partnership between Believe and music exec Az Cohen \u2013\u00a0known for his role at [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2407569,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[462924,360132],"class_list":["post-2407568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-believe","tag-hybe"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/05\/Believe-and-Hybe-reveal-their-latest-labels-Aztec-and-ABD.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2407568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2407568"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2407568\/revisions"}],"predecessor-version":[{"id":2407570,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2407568\/revisions\/2407570"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2407569"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2407568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2407568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2407568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}