<\/p>\n
The platform, he said with visible satisfaction, \u201cshould be horrified that I\u2019m going to be successful.\u201d (\u201cUltimately, people decide what resonates by subscribing to those they want to hear from, and Rob has clearly found an audience!\u201d a Substack representative told me. \u201cHe\u2019s currently #43 Rising in Culture, and hundreds of people pay for his Substack, which speaks to the connection he\u2019s built with his community.\u201d)<\/p>\n
Despite the boasts, Shuter has an air of good cheer that makes him hard to resent. \u201cYou could write a gossip column about you or me,\u201d his friend Elvis Duran, the longtime Z100 radio host, said, \u201cand you could make it nice or mean, and he always makes it nice.\u201d On this point, opinions may vary\u2014it depends what one makes of a headline like \u201cEXCLUSIVE: MEGHAN MARKLE\u2019S NEW ASTROLOGY OBSESSION IS NOW RUNNING HER LIFE.\u201d \u201cPublicists are still not sure what to do with Substack,\u201d Shuter said, but he has admittedly run afoul of some of them with his coverage. One is Matthew Hiltzik, CEO of communications firm Hiltzik Strategies, whose clients have ranged from Justin Bieber and Alec Baldwin to Ivanka Trump and Chelsea Clinton. Hiltzik pushed back on the tone of a story that Shuter published about Kelly Ripa\u2014though Shuter professed not to remember which one\u2014leading Shuter to soften his approach to the talk show host.<\/p>\n
As a general matter, Hiltzik told me, navigating the new-media waters, however murky, is part of the job. \u201cWe are big believers in free markets and the marketplace of ideas,\u201d he said. \u201cIdeally, those who are more consistently credible will have a greater consumption, but it doesn\u2019t always work out that way.\u201d<\/p>\n
After growing up in working-class Birmingham, England, Shuter came to America in his 20s \u201cdelusionally ambitious\u201d and \u201cdelusionally confident,\u201d determined to reinvent himself in a celebrity milieu\u2014he started out as a receptionist at a PR firm. \u201cI became a little bit of a character,\u201d he said, \u201cwhich is not a lie. And this goes back to my Substack. It\u2019s never a lie. It\u2019s always based on the truth. Do I whip [stories] up into a frenzy, and am I Barnum? Yes, but Barnum didn\u2019t make stuff up. He whooshed stuff up\u2014there\u2019s a difference.\u201d He had learned in the earlier days of that mission how the reporting process could work: When the National Enquirer<\/em> helped break the (true) story of Jessica Simpson\u2019s entanglement with John Mayer, he asked Simpson, his client, how the tabloid got the intel. \u201cShe said a UPS guy came to the house to drop off a package,\u201d Shuter recalled, \u201cand John answered the door half naked.\u201d<\/p>\n After Shuter and I parted ways, his third missive of the day arrived in my inbox. \u201cEXCLUSIVE: BRITNEY SPEARS LEFT REHAB EARLY,\u201d the subject line read, \u201cAND INSIDERS SAY NOTHING HAS REALLY CHANGED.\u201d A representative for the singer didn\u2019t return a request for comment.<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.vanityfair.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" The platform, he said with visible satisfaction, \u201cshould be horrified that I\u2019m going to be successful.\u201d (\u201cUltimately, people decide what resonates by subscribing to those they want to hear from, and Rob has clearly found an audience!\u201d a Substack representative told me. \u201cHe\u2019s currently #43 Rising in Culture, and hundreds of people pay for his […]<\/p>\n","protected":false},"author":2,"featured_media":2413002,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[24311,472153,465581,22265,345574,23272,415121,23032,322006,37713,348057,406739,24316,344349,348658],"class_list":["post-2412999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-gossip","tag-gossip-columnist","tag-gossip-columnists","tag-jennifer-lopez","tag-jessica-simpson","tag-journalism","tag-kate-spade","tag-media","tag-national-enquirer","tag-newsletter","tag-paris-hilton","tag-substack","tag-tabloid","tag-tabloids","tag-the-national-enquirer"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/05\/Rob-Shuter-Wants-His-Gossipy-Substack-to-Be-the-National.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2412999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2412999"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2412999\/revisions"}],"predecessor-version":[{"id":2413003,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2412999\/revisions\/2413003"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2413002"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2412999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2412999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2412999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}