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\t\t\t\t\tKareem Rahma<\/span><\/p>\n<\/div>\n \n\tAnd that\u2019s exactly what he\u2019s done: Rahma is launching a long-form version of Keep the Meter Running at YouTube\u2019s upcoming Brandcast Upfront.<\/p>\n \n\tThe series will feature nine episodes shot around New York City and one internationally. He says that he has more flexibility than he would have had on celebrity.land, which required each episode to be 45 minutes.<\/p>\n \n\t\u201cSome episodes are 45 minutes, and some episodes are 12 minutes \u2014 we\u2019re not really concerned with having an exact runtime. It\u2019s more about the story and what is the best we can do for the audience. I was literally fishing with a Korean man in the forest yesterday,\u201d he adds.<\/p>\n \n\tRahma is one of a number of digital natives making a name for themselves on YouTube alongside the likes of Hot Ones\u2019 Sean Evans, Feeding Starving Celebrities\u2019 Quenlin Blackwell, Royal Court\u2019s Brittany Broski and Chicken Shop Date\u2019s Amelia Dimoldenberg.<\/p>\n \n\tMany of these creators are producing shows that share their DNA with traditional television.<\/p>\n \n\tJulian Shapiro-Barnum had dreams of being part of the traditional entertainment industry when he was studying theater acting at Boston University. But when the pandemic began, he funneled his creative energy into posting videos of himself interviewing children on YouTube.<\/p>\n \n\tThat video led to Recess Therapy, which has received millions of views featuring the likes of Ben Affleck and Rihanna. After a couple of years, Shapiro-Barnum met with broadcasters and streamers about adapting the show.<\/p>\n \n\t\u201cIt didn\u2019t go anywhere, but it wasn\u2019t devastating,\u201d he says. \u201cIt felt like the industry wasn\u2019t ready.\u201d<\/p>\n \n\tShapiro-Barnum subsequently teamed up with Benj Pasek and Justin Paul, the EGOT-winning team behind the songs from The Greatest Showman, to create another YouTube show, Celebrity Substitute. That show is about to enter its third season and has received over 500 million views.<\/p>\n \n\t\u201cI feel like YouTube has gotten to this amazing place where we are just making the TV ourselves,\u201d he says. \u201cWe\u2019re not waiting on anybody to open any door for us or unlock any budget, we\u2019re going to brands with an idea, getting it funded ourselves and are in production within less than a year of coming up with it.\u201d<\/p>\n \t\t\t\t\t\t \t\t\t\t\tJulian Shapiro-Barnum <\/span><\/p>\n<\/div>\n \n\tIn June, Shapiro-Barnum will launch his most ambitious YouTube project to date: Outside Tonight. The show, which launches in June, will see Shapiro-Barnum conduct interviews in public parks and on street corners and will feature games, live music and comedy. It is essentially the first late-night variety show designed specifically for YouTube.<\/p>\n \n\tShapiro-Barnum calls it a \u201cdemocratized\u201d version of late-night. \u201cI don\u2019t think this show could work on another platform. If you want to watch SNL or [Jimmy] Fallon, you go to YouTube. People are already reappropriating their content to be on YouTube, that\u2019s where the eyeballs are. We\u2019re cutting out that middleman. We\u2019re making it for the platform that it\u2019ll end up on and being purposeful like that creates better work.\u201d<\/p>\n \n\tBrittany Broski has interviewed the likes of Harry Styles and Charli XCX on her Royal Court show, which she describes as a cross between Game of Thrones and Hot Ones. \u201cWe\u2019re in a new, exciting era of talk shows right now. We\u2019re watching the demise of Hollywood and the influx of new Hollywood,\u201d she says.<\/p>\n \n\tOld Hollywood is also trying to become new Hollywood. Mark Wahlberg recently launched the 4AM Club Challenge on YouTube, late-night hosts such as Trevor Noah and Ziwe are premiering new titles on the platform, and Phil Rosenthal is moving his Somebody Feed Phil series there from Netflix.<\/p>\n \n\tTraditional producers are also looking to find a way to make YouTube-specific content. The Challenge producer Bunim\/Murray recently launched The Confessional on the Google-owned platform.<\/p>\n \n\tThe series, which is based on the confessional box that it used in the very first season of The Real World in 1992, sees people share their secrets outside of events such as Coachella as well as on university campuses.<\/p>\n \n\t\u201cWe were brainstorming concepts that could just really live in the YouTube space that were original and that really felt like an extension of our brand,\u201d President and CEO Julie Pizzi says. \u201cOur goal in this is to continue to introduce new viewers to unscripted formats.\u201d<\/p>\n \n\tAs the established entertainment industry figures move into the new world, many of the most successful digital creators have also entered the traditional universe. The likes of kids presenter Ms. Rachel, former NASA engineer Mark Rober and Alan\u2019s Universe creator Alan Chikin Chow have all started working with Netflix after breaking through on YouTube.<\/p>\n<\/p><\/div><\/div>\n