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Meghan Markle has come under fire on social media following the release of a new promotional video for her lifestyle venture As Ever, with critics lambasting the Duchess of Sussex for what they perceive as an excessively refined and “cringe” presentation.<\/p>\n
The footage, prominently displayed on the brand’s website landing page<\/a>, presents a carefully crafted, film-like portrayal of the As Ever universe.<\/p>\n The Instagram<\/a> video features dreamy garden scenes, intimate shots of produce and blooms, and Meghan Markle<\/a> herself creating and sampling items from the collection, including<\/span> preserves and condiments.<\/p>\n The promotional material spotlighted merchandise currently offered through As Ever, encompassing fruit preserves, tea selections, and scented candles.<\/p>\n Throughout the footage, Meghan wore a succession of minimalist, earth-toned ensembles, ranging from relaxed denim to a full-length white dress paired with a white jacket.<\/p>\n<\/div>\n In a collaborative post from Meghan and the brand, the description states: “Welcome to the World of As ever.<\/p>\n “What began with fruit from Meghan’s garden, simmered into preserves in her home kitchen, has inspired our curated collections to bring surprise and delight to your everyday.”<\/p>\n Nancy from TWiN TALK W\/ The Sidley Twins YouTube channel, which discusses pop culture, royal, and breaking news, wrote on X (formerly Twitter) about the video: “There’s no way she’s being serious.”<\/p>\n<\/div>\n Another user called Hanz from Fashionista Era, who comments on fashion and entertainment news, added: “Another cringe performance by Meghan.<\/p>\n “The editing was professional this time. The clothing is her usual neutrals, which makes it feel dull and boring. I think she’s either soft-launching her fashion line on the website or doing a collab. Get ready, looks like next reinvention.”<\/p>\n Another X post was more direct, declaring: “The more she tries to look authentic, the more she fails.”<\/p>\n Yet others rallied behind the Duchess and applauded the video’s aesthetic approach. Fans called Meghan “absolutely stunning,” while another commenter praised the overall presentation as “very beautiful.”<\/p>\n The As Ever brand, which debuted in 2025, markets itself as a curated lifestyle label featuring home goods, food products, and seasonal collections. Its visual branding emphasizes natural imagery, domestic environments, and a soft luxury aesthetic.<\/p>\n