{"id":2413561,"date":"2026-05-12T16:48:19","date_gmt":"2026-05-12T16:48:19","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2413561"},"modified":"2026-05-12T16:48:19","modified_gmt":"2026-05-12T16:48:19","slug":"robert-irwin-takes-on-100-crocs-in-new-columbia-campaign","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/robert-irwin-takes-on-100-crocs-in-new-columbia-campaign\/","title":{"rendered":"Robert Irwin Takes on 100 Crocs in New Columbia Campaign"},"content":{"rendered":"

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\n\tRobert Irwin doesn\u2019t take himself too seriously, and neither does Columbia Sportswear<\/a>.<\/p>\n

\n\tSo it\u2019s not surprising that the two teamed to create a comedic mockumentary for the brand\u2019s spring campaign<\/a>. Irwin, the Australian television star, zookeeper and conservationist, was named Columbia\u2019s global ambassador <\/a>last fall.<\/p>\n

\n\tThe 22-year-old son of The Crocodile Hunter, Steve Irwin, was just 2 when his father was killed by a stingray. But with his mother and sister Bindi, the family has kept the elder Irwin\u2019s memory alive by following in his footsteps.<\/p>\n

\n\tRobert Irwin, who won the 34th<\/sup> edition of \u201cDancing With the Stars\u201d earlier this month, was featured in Columbia\u2019s irreverent \u201cEngineered for Whatever\u201d campaign last year<\/a>. In that campaign<\/a>, he was joined by Aron Ralston, the mountaineer who had to amputate part of his right arm to survive a climbing accident, and others who were bitten by rattlesnakes and hunted by hungry vultures.<\/p>\n

\n\tIn the new ads, Irwin \u2014 dressed in Columbia shirt and shorts and wearing the brand\u2019s new Tellurix Titanium OutDry footwear \u2014 dashes through the outback chased by 100 crocodiles. But in this case, the crocodiles are green blow-up versions of the reptile. And while they are \u201cformidable,\u201d as the narrator relates, they don\u2019t have shoes, which gives Irwin the advantage and allows him to hurdle over their heads, somersault over the pack and ultimately escape.<\/p>\n

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\t\t\t\t\tRobert Irwin hurdles over crocodiles in Columbia\u2019s new campaign.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tMatt Cherubino matt@mattcherubin<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tThe video, which was filmed in Australia, ends with a real crocodile crawling toward Irwin, prompting him to say: \u201cLucy, how did you get out?\u201d<\/p>\n

\n\t\u201cWe\u2019re\u00a0having a blast bringing \u2018Engineered for Whatever\u2019 to life, and Robert\u2019s sense of humor, love for mother nature and his taste for adventure make him the perfect star for our spring campaign,\u201d said Matt Sutton, head of marketing for Columbia Sportswear<\/a>. \u00a0\u201cHe never holds anything back \u2014 wrangling wildlife in the outback, owning the dance floor, or outrunning a herd of rabid inflatable crocodiles.\u201d\u00a0<\/p>\n

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