{"id":2414929,"date":"2026-05-13T13:31:09","date_gmt":"2026-05-13T13:31:09","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2414929"},"modified":"2026-05-13T13:31:09","modified_gmt":"2026-05-13T13:31:09","slug":"hawaiian-tropic-taps-alix-earle-for-second-sun-care-collaboration","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/hawaiian-tropic-taps-alix-earle-for-second-sun-care-collaboration\/","title":{"rendered":"Hawaiian Tropic Taps Alix Earle for Second Sun Care Collaboration"},"content":{"rendered":"

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\n\tHawaiian Tropic<\/a> is tapping Alix Earle<\/a> once again, but this time she won\u2019t be demonstrating \u201ctan-tric\u201d positions. <\/p>\n

\n\tIn its latest campaign, the multihyphenate<\/a> \u2014 who partnered with the sun care brand last summer to bring its \u201cTana Sutra\u201d marketing push to life \u2014 will star in a new music video set to the \u201990s hit, \u201cI Touch Myself\u201d by Divinyls. The video opens with Earle lounging by the beach, basking in the sun. It then cuts to a dance sequence centered around the \u201cDancing With the Stars\u201d runner-up, who proceeds to spritz herself with Hawaiian Tropic sunscreen and request help with her back. \u201cTouch yourself and glow,\u201d the tag line reads.<\/p>\n

\n\t\u201cThis campaign combines everything I love \u2014 dance, confidence and not taking yourself too seriously. Hawaiian Tropic turned SPF into a whole vibe, and getting to bring that to life through movement was such a dream. It\u2019s fun, it\u2019s flirty and it\u2019s the kind of energy I want to live in all summer,\u201d said Earle in an official statement. \u00a0<\/p>\n

\n\tEarle\u2019s inaugural collaboration, \u201cTana Sutra,\u201d followed a similar light-hearted \u2014 albeit cheeky \u2014 energy. The 60-second commercial saw the 25-year-old entrepreneur demonstrate five \u201ctan-tric\u201d positions for \u201coptimal\u201d results, including the Flip-flop, the Hibiscus Hottie, the Selfie Stretch, the Sunshine Snooze and the Miami Mist. Upon its release, the campaign garnered widespread attention, amassing more than 1.2 million views on TikTok.<\/p>\n

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\t\t\t\t\tHawaiian Tropic\u2019s \u201cTana Sutra\u201d campaign starring Alix Earle<\/a>. <\/span><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tOf the 2026 campaign, Veronique Mura \u2014 general manager and senior vice president body and skin at parent company Edgewell Personal Care, said: \u201cWe wanted to lean into a universal language that everyone speaks \u2014 dance \u2014 to make that process more enjoyable and invite people to bring out their most radiant self.<\/p>\n

\n\t\u201cHawaiian Tropic is all about helping you feel like your sexiest self before, during and after your time in the sun. Application is usually considered a chore in an already clinical category, so we knew we could bring something fresh, fun and wholly Hawaiian Tropic to the table,\u201d she continued in the official press release. <\/p>\n

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\t\t\t\t\t\t\"Alix<\/p><\/div><\/div>

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\t\t\t\t\tAlix Earle<\/a> in her latest campaign for Hawaiian Tropic. <\/span><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tThe second installment of this partnership comes hot off the heels of Earle\u2019s newest business endeavor: Reale Actives. A skin care line developed with the acne-prone consumer mind, Reale Actives debuted on March 24, launching with a four-item ritual comprised of a makeup cleansing balm, an exfoliating gel cleanser, a mandelic acid serum and a barrier-boosting moisturizer.\u00a0<\/p>\n

\n\tIn an exclusive interview with WWD, Earle said she considered going the makeup route first. \u201cI actually started with thinking I wanted to do makeup,\u201d she said. \u201cI was just so invested in making something that would be good for acne-prone skin care. And as we were talking about different things, I only really cared about something that was going to be good for acne-prone skin.\u201d<\/p>\n<\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source wwd.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Hawaiian Tropic is tapping Alix Earle once again, but this time she won\u2019t be demonstrating \u201ctan-tric\u201d positions. In its latest campaign, the multihyphenate \u2014 who partnered with the sun care brand last summer to bring its \u201cTana Sutra\u201d marketing push to life \u2014 will star in a new music video set to the \u201990s hit, […]<\/p>\n","protected":false},"author":2,"featured_media":2414930,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[353609,310375,356737],"class_list":["post-2414929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-alix-earle","tag-beauty","tag-collaborations"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/05\/Hawaiian-Tropic-Taps-Alix-Earle-for-Second-Sun-Care-Collaboration.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2414929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2414929"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2414929\/revisions"}],"predecessor-version":[{"id":2414931,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2414929\/revisions\/2414931"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2414930"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2414929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2414929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2414929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}