{"id":2416604,"date":"2026-05-14T15:11:14","date_gmt":"2026-05-14T15:11:14","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2416604"},"modified":"2026-05-14T15:11:14","modified_gmt":"2026-05-14T15:11:14","slug":"pete-townshend-suggests-the-who-could-make-new-music","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/pete-townshend-suggests-the-who-could-make-new-music\/","title":{"rendered":"Pete Townshend suggests The Who could make new music"},"content":{"rendered":"

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Credit: Faysal Hassan<\/p>\n<\/div>\n

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The Who\u2019s Pete Townshend<\/a> has hinted at new music from the band after agreeing a deal with Primary Wave, which will see them work together on \u201cthe exploitation of his name, image, and likeness and the development and exploitation of future creative projects\u201d.<\/p>\n

According to a press release issued by Primary Wave, they believe the \u201cpotential for branding and content opportunities is boundless\u201d and stated their digital department will work with Townshend to also \u201cestablish a footprint across social media channels\u201d.<\/p>\n

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Although the financial details have not been disclosed, Variety<\/a><\/em> reports it\u2019s worth a nine-figure sum. <\/p>\n

In a statement, Townshend said, \u201cMoving forward with my creative and performative work with Primary Wave, at this time of my life when most creatives might be slowing down, is a joy for me. Their entire team exhibit an energy that is truly stimulating. Challenging too. I need that.\u201d<\/p>\n

Townshend added, \u201cI write songs, stories and poetry, and even draw and paint almost every day of my life. I work with musicians and other creatives, and spend a lot of my time building charitable solutions for organisations that help young creative people grow and succeed in this very hard time. Music is my main medium.\u201d <\/p>\n

More intriguingly for fans, however, is that Townshend also hinted that The Who may not be quite done, despite retiring from touring in 2025<\/a> with a farewell tour in North America, sharing, \u201cThen there is Roger [Daltrey] and all my friends and colleagues in and around The Who. We are always trying to come up with SOMETHING special, and God Willing will continue to do that, hoping one day we can astound you the way we used to.\u201d<\/p>\n

During their last concert, Townshend did tell fans, \u201cI\u2019m sure we\u2019ll get up to all kinds of mischief, we\u2019ll do stuff together,\u201d even though they had waved goodbye to life as a touring band. <\/p>\n

In recent decades, The Who have firmly existed primarily as a live band rather than a studio outfit. While they released Who<\/em> in 2019, it was their first album in 13 years, and only their second full-length record containing original material since 1982.<\/p>\n

Now, it remains to be seen if anything does materialise going forward.<\/p>\n

Meanwhile, Primary Wave\u2019s CEO and founder, Larry Mestel, described Townshend as \u201cone of the greatest and most influential rock icons in music history\u201d and said his company \u201clook forward to creating new opportunities together\u201d.<\/p>\n

Townshend previously struck a deal in 2012 with Spirit Music to acquire his publishing rights for a reported $100 million. According to Variety<\/em>, the company no longer holds those rights to beloved Who classics<\/a>, which they report are included in the Primary Wave deal.<\/p>\n

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\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source faroutmagazine.co.uk \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Credit: Faysal Hassan Thu 14 May 2026 16:06, UK The Who\u2019s Pete Townshend has hinted at new music from the band after agreeing a deal with Primary Wave, which will see them work together on \u201cthe exploitation of his name, image, and likeness and the development and exploitation of future creative projects\u201d. According to a […]<\/p>\n","protected":false},"author":2,"featured_media":2416606,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[349471,352363],"class_list":["post-2416604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-pete-townshend","tag-the-who"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/05\/Pete-Townshend-suggests-The-Who-could-make-new-music.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2416604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2416604"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2416604\/revisions"}],"predecessor-version":[{"id":2416607,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2416604\/revisions\/2416607"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2416606"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2416604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2416604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2416604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}