{"id":2416674,"date":"2026-05-14T15:59:53","date_gmt":"2026-05-14T15:59:53","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2416674"},"modified":"2026-05-14T15:59:53","modified_gmt":"2026-05-14T15:59:53","slug":"austin-butler-talks-releasing-music-taking-breaks-and-letting-loose-for-new-fragrance-campaign","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/austin-butler-talks-releasing-music-taking-breaks-and-letting-loose-for-new-fragrance-campaign\/","title":{"rendered":"Austin Butler Talks Releasing Music, Taking Breaks and Letting Loose for New Fragrance Campaign"},"content":{"rendered":"

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It\u2019s high noon on a classic sunny LA day, but Austin Butler is casting a moody shadow behind the balcony of the El Rey Theatre in Miracle Mile. The lights are dimmed and stage curtains drawn in the historic art deco venue, with no act booked to perform, save for the 34-year-old actor, who\u2019s been dutifully fielding questions from journalists all morning about his new Yves Saint Laurent fragrance campaign.<\/p>\n

More from Rolling Stone<\/strong><\/p>\n

Dressed in a tight black T-shirt, black jeans and boots, Butler is mid-way through his latest interview when his phone suddenly begins to ring.<\/p>\n

\u201cOh, it\u2019s my gratitude alarm,\u201d he says, apologetically. \u201cI have one set every two hours, and then I need to name three things I\u2019m grateful for.\u201d<\/p>\n

What is he grateful for today?<\/p>\n

\u201cI\u2019m grateful to meet you,\u201d he says in a bluesy bass drawl, while flashing a sly movie star smile that leaves this writer flushed. \u201cI am grateful that we get to be in this cool place. And that the weather is so beautiful today.\u201d<\/p>\n

Butler has another thing to be grateful for this week, as the actor dances up a storm in a new campaign video for YSL Beauty, promoting the brand\u2019s latest fragrance release, MYSLF Eau de Toilette Intense<\/a>.<\/p>\n

Set to a remix of Billy Idol\u2019s 1981 hit, \u201cDancing With Myself,<\/a>\u201d the new clip follows Butler though a day in his life, from getting dressed after a workout, to driving to a dinner party, to chasing the sunset high in the hills. And yes, there\u2019s plenty of solo dancing from the actor \u2014 from rooftops to rain-soaked streets \u2014 with Butler at his most charismatic, and carefree.<\/p>\n

Shot in Mexico City earlier this year and directed by French filmmaker Romain Gavras (best known for directing music videos for M.I.A., Kanye West, and Jay-Z), the commercial offers feel-good vibes that reflect the \u201cfreedom\u201d and \u201cjoy\u201d of the new fragrance, per a release.<\/p>\n

As YSL Beauty notes, the campaign unites \u201cBilly Idol\u2019s belief in self-expression with Yves Saint Laurent\u2019s defiance of rules,\u201d with a magnetic Butler embracing the \u201cintoxicating allure of modernity and the desire to be oneself.\u201d<\/p>\n

For the actor, who has been the YSL Beauty Global Ambassador since 2023<\/a>, the new campaign was a chance to show off his playful side, while collaborating with a director he\u2019s long idolized.<\/p>\n

\u201cI\u2019ve wanted to work with Romain for years,\u201d Butler tells Rolling Stone<\/em>. \u201cHe had this movie called Our Day Will Come<\/a><\/em> and I watched it two days in a row, years ago, when I was 20. So I\u2019d been wanting to work with him for a long time. And he had this idea for a campaign that leaned away from the drama that one could lean into for a fragrance campaign, and instead have fun with music and play,\u201d he says. \u201cSo it was an awesome experience.\u201d<\/p>\n

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