{"id":2416735,"date":"2026-05-14T16:40:12","date_gmt":"2026-05-14T16:40:12","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2416735"},"modified":"2026-05-14T16:40:12","modified_gmt":"2026-05-14T16:40:12","slug":"gwyneth-paltrow-boycotted-after-replacing-workforce-with-ai-celebrity-news-entertainment","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/gwyneth-paltrow-boycotted-after-replacing-workforce-with-ai-celebrity-news-entertainment\/","title":{"rendered":"Gwyneth Paltrow boycotted after replacing workforce with AI – Celebrity News – Entertainment"},"content":{"rendered":"

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Gwyneth Paltrow’s wellness brand Goop was reportedly slammed with layoffs as the company turns to A.I. to replace workers.<\/p>\n<\/div>\n

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A source familiar with the matter told Puck that the layoffs stem from “profitability and A.I.” The spokesperson told Puck, “Goop, like many companies, is adapting to a shifting landscape and finding new ways to operate more efficiently.”<\/p>\n<\/div>\n

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Emily Sundberg’s Feed Me Substack also reported that the layoffs stemmed from the company’s pivot to A.I.<\/a>, adding that Paltrow<\/a>, 53, herself led the meeting announcing the cuts. Recently, it was revealed that Meta was reportedly planning to lay off<\/a> around 10% of its global workforce as well.<\/p>\n<\/div>\n

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The Puck<\/a> report added that Paltrow has roped in Moj Mahdara as a consultant to help stabilize Goop. Paltrow and Mahdara launched Kinship Ventures, a venture capital firm, together.<\/p>\n<\/div>\n

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This isn’t the first time Goop has laid off its staff. In late 2024, the wellness company had two waves of massive layoffs in two months, slashing around 50 employees.<\/p>\n<\/div>\n

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The Oscar-winning actress is the CEO of Goop, and started the company as a weekly email newsletter in September 2008. She later expanded it into an e-commerce business that collaborates with fashion brands and hosts pop-ups and wellness summits.<\/p>\n<\/div>\n

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Goop later launched a print magazine, podcast, and even a docuseries on Netflix. Paltrow stated that the 2024 layoffs put the company “back in growth mode,” but it’s unclear exactly how solvent the company is now.<\/p>\n<\/div>\n

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Gwyneth Paltrow brutally trolled for Goop’s layoffs<\/h3>\n

The news of Goop’s layoffs did not go down well on the internet, as fans accused the actress of being “greedy.”<\/p>\n<\/div>\n

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A user commented on TMZ’s story of the news, “She means, why pay real people to work when AI can do it for free while I reap the profits. Greedy.”<\/p>\n<\/div>\n

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Another added, “AI is the answer to lay off worthless actors like her.”<\/p>\n<\/div>\n

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A third person commented: “Who buy her s— anyway??”<\/p>\n<\/div>\n

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In a Reddit<\/a> thread about “Goop’s empire crumbling” posted a year ago, fans echoed similar concerns, complaining that Goop’s products are “overpriced.”<\/p>\n<\/div>\n

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A Redditor wrote, “Surprised it lasted that long honestly. Overpriced products for boring, beige soccer moms. Has she tried to come up with her own overpriced and oversized goop tumbler?”<\/p>\n<\/div>\n

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Another chimed in: “I don\u2019t feel bad for her at all tbh, I don\u2019t hate her either though. She\u2019s an obnoxious out of touch rich person but at least she admits it.”<\/p>\n<\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source www.the-express.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Gwyneth Paltrow’s wellness brand Goop was reportedly slammed with layoffs as the company turns to A.I. to replace workers. A source familiar with the matter told Puck that the layoffs stem from “profitability and A.I.” The spokesperson told Puck, “Goop, like many companies, is adapting to a shifting landscape and finding new ways to operate […]<\/p>\n","protected":false},"author":2,"featured_media":2416736,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[473145,344480,405901,25517,473144,307951,473146],"class_list":["post-2416735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-ai-replacement","tag-artificial-intelligence","tag-business-section","tag-economy","tag-goop-layoffs","tag-gwyneth-paltrow","tag-moj-mahdara"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/05\/Gwyneth-Paltrow-boycotted-after-replacing-workforce-with-AI-Celebrity.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2416735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2416735"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2416735\/revisions"}],"predecessor-version":[{"id":2416737,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2416735\/revisions\/2416737"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2416736"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2416735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2416735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2416735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}