{"id":2422559,"date":"2026-05-18T23:24:54","date_gmt":"2026-05-18T23:24:54","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2422559"},"modified":"2026-05-18T23:24:54","modified_gmt":"2026-05-18T23:24:54","slug":"jacobs-teases-next-phase-of-reno-neon-line-district","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/jacobs-teases-next-phase-of-reno-neon-line-district\/","title":{"rendered":"Jacobs teases next phase of Reno Neon Line district"},"content":{"rendered":"<p><\/p>\n<div id=\"\">\n<p><story-emphasis util-module-path=\"elements\/story\" section=\"news\" link=\"\/news\"\/><\/p>\n<hr class=\"colorbar\" style=\"background:#009bff\"\/>\n<h2 class=\"display-5 subhead spacer-small\">Jacobs Entertainment shared plans for what\u2019s next for the Reno Neon Line district after the initial $400 million first phase.<\/h2>\n<\/p>\n<div id=\"videoWrap\" class=\"spacer-large videoWrap\" style=\"position:relative\"><media-video video-id=\"90148421007\" title=\"Here's what Reno's new entertainment district will look like\" poster=\"https:\/\/www.gannett-cdn.com\/authoring\/authoring-images\/2026\/05\/18\/PREN\/90148656007-reno-neon-line-phase-2-render.jpg?crop=1619,911,x0,y84\" util-module-path=\"elements\/media\" placement=\"snow-video-story-priority\"><\/p>\n<div id=\"uwVideoPlaceholder\" slot=\"placeholder\" style=\"z-index:19;width:100%;padding-bottom:56.25%;position:relative\"><\/p>\n<div class=\"vidplaybtn\" style=\"display:-moz-box;display:-ms-flexbox;display:-webkit-flex;display:flex;background-color:rgba(0,0,0,.4);border:2px solid #fff;border-radius:80px;cursor:pointer;height:80px;width:80px;position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);z-index:10\"><img decoding=\"async\" class=\"vidplayicon\" src=\"https:\/\/www.gannett-cdn.com\/appservices\/universal-web\/universal\/icons\/icon-play-alt-white.svg\" alt=\"play\" style=\"height:40px;margin:auto 18px auto 27px;width:40px\"\/><\/div>\n<\/div>\n<div slot=\"videoDetails\" id=\"videoDetails\" class=\"videoDetails\" style=\"padding-top:8px;padding-bottom:8px\">\n<div id=\"videoDetailsContainer\" class=\"videoDetailsContainer\" hidden=\"\">\n<p>Here&#8217;s what Reno&#8217;s new entertainment district will look like<\/p>\n<p>Jacobs Entertainment just released a 3D rendering of its next phase for the Reno Neon Line, which will include a 4,000-seat Las Vegas-style showroom.<\/p>\n<\/div>\n<\/div>\n<p><\/media-video><\/div>\n<p>Jacobs Entertainment shared plans for the next steps for its Reno Neon Line development following the completion of the first phase of the entertainment district project.<\/p>\n<partner-banner util-module-path=\"elements\/partner\" class=\"spacer-large\" min-height=\"600\" fluid=\"\" outstream=\"\" momentum=\"\"\/>\n<p>The new plans include:<\/p>\n<ul class=\"wp-block-list\">\n<li>A 4,000-seat Las Vegas-style showroom<\/li>\n<li>500 units of new housing from Jacobs and its partners<\/li>\n<li>A 55-story, 600-room tower expansion<\/li>\n<li>An encased pedestrian bridge at Fourth Street that replicates the classic Reno Arch<\/li>\n<\/ul>\n<p>\u201cWhen we acquired this property nearly a decade ago, we saw an opportunity to help reimagine this part of downtown Reno,\u201d Jacobs Entertainment CEO Jeff Jacobs said Monday, May 18 via email.<\/p>\n<p><media-image image-set=\"https:\/\/www.gannett-cdn.com\/authoring\/authoring-images\/2025\/04\/10\/PREN\/83031949007-ren-jacobs-festival-grounds-08.JPG bestCrop, https:\/\/www.gannett-cdn.com\/authoring\/authoring-images\/2025\/04\/10\/PREN\/83031949007-ren-jacobs-festival-grounds-08.JPG?crop=2019,1514,x147,y0 4:3, https:\/\/www.gannett-cdn.com\/authoring\/authoring-images\/2025\/04\/10\/PREN\/83031949007-ren-jacobs-festival-grounds-08.JPG?crop=1136,1514,x1041,y0 3:4, https:\/\/www.gannett-cdn.com\/authoring\/authoring-images\/2025\/04\/10\/PREN\/83031949007-ren-jacobs-festival-grounds-08.JPG?crop=2313,1302,x0,y106 16:9\" image-alt=\"\" credit=\"Jason Bean\/RGJ\" caption=\"The J Resort Glow Plaza sits just to the west of the J Resort Hotel in downtown Reno on April 10, 2025.\" orientation=\"horizontal\" class=\"spacer-large\" util-module-path=\"elements\/media\"\/><\/p>\n<p>\u201cWe believe Reno\u2019s Neon Line District has the potential to become one of the most unique entertainment and cultural destinations in the West, and we\u2019re continuing to invest in projects and experiences that will shape the future of downtown Reno for years to come.\u201d<\/p>\n<partner-banner util-module-path=\"elements\/partner\" fluid=\"\" bottom=\"\" lazy=\"\" class=\"spacer-large\" min-height=\"390\" outstream=\"\"\/>\n<p>The seeds for the Reno Neon Line district were planted in 2017 with the demolition of motels such as the Carriage Inn and Stardust Motel. Then in 2019, Jacobs announced its plans to develop a billion-dollar, mixed use entertainment district along downtown Reno\u2019s West Fourth Street corridor.<\/p>\n<partner-inline util-module-path=\"elements\/partner\" class=\"spacer-large\" placement=\"native-article_link\" sizes=\"[[300, 250], [3, 3]]\" min-height=\"250\" fluid=\"\" outstream=\"\"\/>\n<p>Since then, Jacobs Entertainment has continuously expanded its acquisitions. In addition to installing Burning Man Art, Jacobs has remodeled the former Crest Inn into Renova Flats while constructing the 60-unit 245 North Arlington apartment building.\u00a0<\/p>\n<p><cta-atoms-container-inline util-module-path=\"elements\/cta\" class=\"spacer-large\"\/><\/p>\n<p>Jacobs also wrapped up the first phase of its $300 million renovation of the <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.rgj.com\/story\/news\/money\/business\/2024\/11\/20\/j-resort-confirms-130-million-in-new-development-downtown-reno-hotel-casino\/76311653007\/\">former Sands Regency into the J Resort<\/a>.<\/p>\n<p>In October 2025, Jacobs announced the <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.rgj.com\/story\/news\/money\/business\/2025\/10\/22\/reno-hotel-casino-owner-jacobs-entertainment-creating-youth-sports-organization\/86825145007\/\">creation of a new youth sports league<\/a>, the Downtown Reno Amateur Sports Association, including plans to construct up to 12 sports fields in downtown Reno. <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.rgj.com\/story\/news\/money\/business\/2026\/03\/24\/construction-starts-for-first-of-12-reno-youth-sports-soccer-lacrosse-fields-downtown\/89300229007\/'\">Construction of the initial youth sports fields<\/a> started in March.<\/p>\n<partner-banner util-module-path=\"elements\/partner\" fluid=\"\" bottom=\"\" lazy=\"\" class=\"spacer-large\" min-height=\"600\" outstream=\"\" momentum=\"\"\/><partner-inline util-module-path=\"elements\/partner\" placement=\"native-article_link\" sizes=\"[[300, 250], [3, 3]]\" min-height=\"250\" fluid=\"\" outstream=\"\"\/>\n<p>Just recently, Jacobs completed the Fourth Street entrance expansion for the J Resort while also announcing plans for a 400-seat Rolling Art Banquet Hall with $50 million worth of European sports cars on display and an event space called the Glow Gardens.<\/p>\n<p>\u201cOver the past five years, we\u2019ve transformed this property into a destination that brings together entertainment, hospitality, arts, wellness and community experiences,\u201d said Jonathan Boulware, J Resort president.\u00a0<\/p>\n<p>\u201cAs we celebrate the completion of Phase One, we\u2019re excited about our vision for what\u2019s next for Reno\u2019s Neon Line District and the future of arts and entertainment in downtown Reno.\u201d<\/p>\n<lit-timestamp class=\"column ten-column no-gutter spacer-small\" slot=\"timestamp\" publishdate=\"2026-05-18 17:31:17.394781124 +0000 UTC\" updatedate=\"2026-05-18 20:48:24.007831706 +0000 UTC\"\/><\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.rgj.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jacobs Entertainment shared plans for what\u2019s next for the Reno Neon Line district after the initial $400 million first phase. Here&#8217;s what Reno&#8217;s new entertainment district will look like Jacobs Entertainment just released a 3D rendering of its next phase for the Reno Neon Line, which will include a 4,000-seat Las Vegas-style showroom. Jacobs Entertainment [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2422560,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[350845,39915,21796,23859,355192,388628,349726,350852,25162,310395,369377,6297,306585,350844,350850,21739,344928,22764,350847,21738,343606,239343,239347,23759,31765,355717,306584,21802,322598,389379,304625,23139,239344],"class_list":["post-2422559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-accommodations","tag-affiliate","tag-business","tag-business-news","tag-commercial","tag-commercial-real-estate","tag-construction","tag-construction-u0026-maintenance","tag-development","tag-downtown","tag-downtown-reno","tag-eamotion","tag-estate","tag-hotels","tag-hotels-u0026-accommodations","tag-local","tag-local-affiliate-travel","tag-local-news","tag-maintenance","tag-news","tag-nv","tag-overall","tag-overall-positive","tag-positive","tag-property","tag-property-development","tag-real","tag-real-estate","tag-reno","tag-residential","tag-residential-real-estate","tag-travel","tag-u0026"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/05\/Jacobs-teases-next-phase-of-Reno-Neon-Line-district.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2422559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2422559"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2422559\/revisions"}],"predecessor-version":[{"id":2422561,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2422559\/revisions\/2422561"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2422560"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2422559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2422559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2422559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}