{"id":2422899,"date":"2026-05-19T06:17:54","date_gmt":"2026-05-19T06:17:54","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2422899"},"modified":"2026-05-19T06:17:54","modified_gmt":"2026-05-19T06:17:54","slug":"the-toy-books-licensing-entertainment-issue-is-here","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/the-toy-books-licensing-entertainment-issue-is-here\/","title":{"rendered":"The Toy Book\u2019s Licensing &#038; Entertainment Issue is Here!"},"content":{"rendered":"<p><\/p>\n<div>\n\t\t\t<span class=\"wp-block-paragraph\"><\/p>\n<p><em><strong>The Toy Book<\/strong><\/em>\u2018s 42nd volume continues with the<strong> <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/toybook.com\/toy-book-digital-archive\/5-26\/\">2026 Licensing &amp; Entertainment Issue<\/a><\/strong> featuring <em><strong>The Licensing Book<\/strong><\/em>.<\/p>\n<p><\/span><\/p>\n<p><span class=\"wp-block-paragraph\"><\/p>\n<p>We packed this issue with the most toyetic licensing content anywhere, from products inspired by this year\u2019s biggest entertainment moments to the continued infiltration of grocery-aisle brands into toy departments everywhere.<\/p>\n<p><\/span><\/p>\n<p><span class=\"wp-block-paragraph\"><\/p>\n<p>On our outer cover, <strong>PMI Kids\u2019 World<\/strong> celebrates the continued power of the <strong>Fuggler<\/strong> brand, while our inner cover features <strong>Mattel<\/strong>\u2019s <em><strong>Masters of the Universe<\/strong><\/em>, battling its way out of the toy box and into theaters next month \u2014 meanwhile, <em><strong>The Licensing Book<\/strong><\/em> honors <strong>Spin Master\u2019s <em>PAW Patrol: The Dino Movie<\/em><\/strong>.<\/p>\n<p><\/span><\/p>\n<p><span class=\"wp-block-heading\"><\/p>\n<h3 class=\"wp-block-heading\" id=\"h-highlights-include\"><strong>Highlights Include:<\/strong><\/h3>\n<p><\/span><\/p>\n<p><span class=\"wp-block-list\"><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>From the Editor:<\/strong> Viva Las Vegas!<\/li>\n<li><strong>May the Merch Be with You:<\/strong> Lucasfilm\u2019s <em>The Mandalorian and Grogu<\/em><\/li>\n<li><strong>Mattel\u2019s \u201cMasters\u201d Plan:<\/strong> The Summer of He-Man Begins<\/li>\n<li><strong>Licensing Power: <\/strong>Unlocking the Value of Spin Master\u2019s Biggest Brands<\/li>\n<li><strong>Big Snack Attack:<\/strong> Food Brands Take a Bite Out of Retail<\/li>\n<li><strong>You\u2019ve Got Mail!:<\/strong> The USPS Licensing Program<\/li>\n<\/ul>\n<p><\/span><\/p>\n<p><span class=\"wp-block-paragraph\"><\/p>\n<p>That\u2019s only the beginning. This issue also features exclusive insights from The Toy Association, Astra, Women in Toys, Licensing &amp; Entertainment, Circana, the Ethical Supply Chain Program, Licensing International, and more.<\/p>\n<p><\/span><\/p>\n<p><span class=\"wp-block-heading\"><\/p>\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-click-here-to-read-the-issue-now\"><strong>\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/toybook.com\/toy-book-digital-archive\/5-26\/\">Click here to read the issue now!<\/a><\/strong><\/h3>\n<p><\/span><\/p>\n<p><span class=\"wp-block-paragraph\"><\/p>\n<p>Not a subscriber yet? <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/toybook.com\/subscribe\">Subscribe today<\/a> and get seven issues a year delivered straight to your mailbox \u2014 and don\u2019t miss what\u2019s next!<\/p>\n<p><\/span><\/p>\n<p><span class=\"wp-block-list\"><\/p>\n<ul class=\"wp-block-list\">\n<li>The Specialty Toys &amp; Gifts Issue (June)<\/li>\n<li>The Action, Adventure, &amp; Mystery Issue (August)<\/li>\n<li>The LA Fall Toy Preview Issue (September)<\/li>\n<li>The Celebrations Awards Issue (November)<\/li>\n<li>The 2027 International Issue (January \u201827)<\/li>\n<li>The BIG Toy Book (February \u201827)<\/li>\n<\/ul>\n<p><\/span><\/p>\n<p><span class=\"wp-block-paragraph\"><\/p>\n<p>We\u2019d love your feedback! Please share your thoughts by <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/toybook.com\/the-toy-books-licensing-entertainment-issue-is-here\/mailto:james@toybook.com\" target=\"_blank\" rel=\"noreferrer noopener\">emailing<\/a> Editor-in-Chief James Zahn or messaging him on<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/jameszahn\/\"> LinkedIn<\/a>. Remember to follow <em>The Toy Book<\/em> on<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/toybook\"> X<\/a>,<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/thetoybook\/\"> Instagram<\/a>, and<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/company\/the-toy-book\/\"> LinkedIn<\/a> to stay on the #PulseOfPlay year-round.<\/p>\n<p><\/span><\/p>\n<p><span class=\"wp-block-paragraph\"><\/p>\n<p><\/span>\t\t<\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source toybook.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Toy Book\u2018s 42nd volume continues with the 2026 Licensing &amp; Entertainment Issue featuring The Licensing Book. We packed this issue with the most toyetic licensing content anywhere, from products inspired by this year\u2019s biggest entertainment moments to the continued infiltration of grocery-aisle brands into toy departments everywhere. On our outer cover, PMI Kids\u2019 World [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2422900,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[468836,474803],"class_list":["post-2422899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-licensing-expo","tag-new-issue"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/05\/The-Toy-Books-Licensing-Entertainment-Issue-is-Here.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2422899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2422899"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2422899\/revisions"}],"predecessor-version":[{"id":2422901,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2422899\/revisions\/2422901"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2422900"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2422899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2422899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2422899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}