<\/p>\n
Japanese entertainment giant Toei Company has formed its own gaming division.<\/p>\n
Founded in 1949, Toei is involved in film, television, and animation. It\u2019s best recognized for its franchises such as Kamen Rider, Super Sentai, and Power Rangers.<\/p>\n
Toei Games will create original IP titles, first for PC<\/a> via Steam<\/a>, and later for home consoles, the company said in an announcement.<\/p>\n Its initial lineup of games will not be based on Toei\u2019s existing IP, but completely new titles created by designers in Japan and abroad, it said.<\/p>\n \u201cWe will leverage the technology and expertise we have cultivated through video production into our new game business, delivering Toei\u2019s unique entertainment experience to players around the world,\u201d commented CEO Fumio Yoshimura.<\/p>\n The news comes on the same day that another major Japanese brand, Sanrio, announced its own games business plans. In recent years, manga publisher Shueisha established \u201cShueisha Games\u201d, and retailer Parco established \u201cParco Games\u201d.<\/p>\n \u201cOne major driver is the belief that the IPs that Toei, Sanrio, and Shueisha are sitting on are more popular abroad than ever and that these IPs can be further monetized via gaming,\u201d commented Dr. Serkan Toto<\/a>, CEO of Japanese games industry consultancy firm Kantan Games. \u201cThis is also actively supported by the Japanese government.\u201d<\/p>\n