{"id":2423235,"date":"2026-05-19T12:42:20","date_gmt":"2026-05-19T12:42:20","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2423235"},"modified":"2026-05-19T12:42:20","modified_gmt":"2026-05-19T12:42:20","slug":"tiktok-enlists-lang-lang-for-its-new-classical-music-campaign","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/tiktok-enlists-lang-lang-for-its-new-classical-music-campaign\/","title":{"rendered":"TikTok enlists Lang Lang for its new classical-music campaign"},"content":{"rendered":"<br><div id=\"post-269717\">\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t\n<p>TikTok is kicking off its latest campaign focusing on classical music, and it has a familiar star on board: Chinese pianist Lang Lang.\n\n\n<aside>\t\t\t\n\t\t<\/aside>\n\n<\/p><p>He previously worked with TikTok by\u00a0<a rel=\"nofollow\" target=\"_blank\" target=\"_blank\" href=\"https:\/\/musically.com\/2021\/11\/29\/classicalmusic-tiktok-challenge-734m-views\/\" rel=\"noreferrer noopener\">creating a guest playlist and playing a livestreamed concert on the app in 2021<\/a>, at which point he had nearly 128,000 followers there. Just over four years later,\u00a0<a rel=\"nofollow\" target=\"_blank\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/@langlangpiano\" rel=\"noreferrer noopener\">he now has nearly 521,000<\/a>.\n\n\n\n<\/p><p>The new campaign is also focused on livestreaming. \u2018Lang Lang Live: Beyond the Keys\u2019 begins today with a live interview on TikTok by creator Molly Allin.\n\n<\/p>\n\n\n\n\n<p>The campaign will see creators in the UK, US, Germany, France, Italy and Poland joining in over the course of this month, finishing up with an \u201coffline creator event and livestream experience\u201d in Germany on 12 June.\n\n\n\n<\/p><p>TikTok\u2019s announcement came with some stats. In the first four months of 2026, it says it has hosted more than 3m live music sessions (i.e. music livestreams) in Europe alone.\n\n\n\n<\/p><p>The company also said that there are nearly 1m TikTok posts using its flagship #ClassicalMusic hashtag, as activity from musicians continues to grow on the platform.\n\n\n\n<section id=\"block-35\" class=\"below-content widget widget_block\"><nav class=\"jp-relatedposts-i2 wp-block-jetpack-related-posts\" data-layout=\"grid\" aria-label=\"Related Stories\"><h3 class=\"wp-block-heading\">Related Stories<\/h3><\/nav><\/section><section id=\"block-32\" class=\"below-content widget widget_block\"><aside>\n\t\t<\/aside>\n<\/section><section id=\"block-25\" class=\"below-content widget widget_block\">\n\n<\/section><\/div><!-- .entry-content -->\n\n\t<!-- .entry-footer -->\n\n\t\n\t\t\t<!-- .author-bio -->\n\t\t\t\n<\/div><script async src=\"\/\/www.tiktok.com\/embed.js\"><\/script>\r\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\r\n<p><em> \u2018 Some details of this article were extracted from the following source musically.com \u2019 <\/em><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>TikTok is kicking off its latest campaign focusing on classical music, and it has a familiar star on board: Chinese pianist Lang Lang. He previously worked with TikTok by\u00a0creating a guest playlist and playing a livestreamed concert on the app in 2021, at which point he had nearly 128,000 followers there. Just over four years [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2423236,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[22481,22219,22488],"class_list":["post-2423235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-china","tag-classical-music","tag-tiktok"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/05\/TikTok-enlists-Lang-Lang-for-its-new-classical-music-campaign.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2423235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2423235"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2423235\/revisions"}],"predecessor-version":[{"id":2423237,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2423235\/revisions\/2423237"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2423236"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2423235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2423235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2423235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}