{"id":2423238,"date":"2026-05-19T12:44:34","date_gmt":"2026-05-19T12:44:34","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2423238"},"modified":"2026-05-19T12:44:34","modified_gmt":"2026-05-19T12:44:34","slug":"primary-waves-latest-acquisition-is-artwork-firm-hipgnosis","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/primary-waves-latest-acquisition-is-artwork-firm-hipgnosis\/","title":{"rendered":"Primary Wave\u2019s latest acquisition is artwork firm Hipgnosis"},"content":{"rendered":"<br><div id=\"post-269714\">\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t\n<p>\u2018Primary Wave Music acquires Hipgnosis\u2019 is an announcement that a few years ago would have almost-certainly involved music rights.\n\n\n\n<\/p><p>But no, this is the other Hipgnosis: the one that designed album artwork for the likes of Pink Floyd, Queen, Led Zeppelin and AC\/DC.\n\n\n<aside>\t\t\t\n\t\t<\/aside>\n\n<\/p><p>Specifically,\u00a0<a rel=\"nofollow\" target=\"_blank\" target=\"_blank\" href=\"https:\/\/primarywave.com\/primary-wave-music-acquires-hipgnosis-artwork\/\" rel=\"noreferrer noopener\">Primary Wave has acquired Hipgnosis co-foudner Aubrey \u2018Po\u2019 Powell\u2019s interests in the company\u2019s collection of artwork<\/a>, as well as some famous objects and sculptures used for the photo-shoots.\n\n<\/p>\n\n\n\n\n<p>What\u2019s the plan to make money from this deal? Exhibitions.\n\n\n\n<\/p><p>\u201cPrimary Wave will continue to collaborate with Po to create global exhibitions of the Hipgnosis catalog in an effort to continue celebrating the legacy of this artwork for many years to come,\u201d explained the company.\n\n\n\n<\/p><p>\u201cFor too long I had been approached to sell off bits and pieces of my collection which did not interest me, and I yearned for a company who understood the importance of the work in its entirety and the recognition as a serious art form,\u201d added Powell.\n\n\n\n\n<\/p><p>\u201cI was at an impasse having reached a respectable grade of exhibitions, but without the backup, the connections and the teamwork required to move on up I could expand no further.\u201d\n\n\n\n<\/p><p>It\u2019s a busy month for Primary Wave: the Hipgnosis announcement comes a few days after\u00a0<a rel=\"nofollow\" target=\"_blank\" target=\"_blank\" href=\"https:\/\/primarywave.com\/pete-townshend-partners-with-primary-wave-music\/\" rel=\"noreferrer noopener\">it inked a deal with The Who co-founder Pete Townshend<\/a>, focusing on his name, image and likeness rights as well as future creative projects.\n\n\n<section id=\"block-35\" class=\"below-content widget widget_block\"><nav class=\"jp-relatedposts-i2 wp-block-jetpack-related-posts\" data-layout=\"grid\" aria-label=\"Related Stories\"><h3 class=\"wp-block-heading\">Related Stories<\/h3><\/nav><\/section><section id=\"block-32\" class=\"below-content widget widget_block\"><aside>\n\t\t<\/aside>\n<\/section><section id=\"block-25\" class=\"below-content widget widget_block\">\n\n<\/section><\/div><!-- .entry-content -->\n\n\t<!-- .entry-footer -->\n\n\t\n\t\t\t<!-- .author-bio -->\n\t\t\t\n<\/div>\r\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\r\n<p><em> \u2018 Some details of this article were extracted from the following source musically.com \u2019 <\/em><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>\u2018Primary Wave Music acquires Hipgnosis\u2019 is an announcement that a few years ago would have almost-certainly involved music rights. But no, this is the other Hipgnosis: the one that designed album artwork for the likes of Pink Floyd, Queen, Led Zeppelin and AC\/DC. Specifically,\u00a0Primary Wave has acquired Hipgnosis co-foudner Aubrey \u2018Po\u2019 Powell\u2019s interests in the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2423239,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[26605,436394,340717],"class_list":["post-2423238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-acquisitions","tag-hipgnosis","tag-primary-wave"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/05\/Primary-Waves-latest-acquisition-is-artwork-firm-Hipgnosis.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2423238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2423238"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2423238\/revisions"}],"predecessor-version":[{"id":2423240,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2423238\/revisions\/2423240"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2423239"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2423238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2423238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2423238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}