{"id":2424135,"date":"2026-05-20T01:48:30","date_gmt":"2026-05-20T01:48:30","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2424135"},"modified":"2026-05-20T01:48:30","modified_gmt":"2026-05-20T01:48:30","slug":"did-social-media-kill-the-reality-tv-star-or-did-it-amplify-them","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/did-social-media-kill-the-reality-tv-star-or-did-it-amplify-them\/","title":{"rendered":"Did social media kill the reality TV star, or did it amplify them?"},"content":{"rendered":"<p><\/p>\n<div data-article-body=\"true\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\">In an era when content creators are striking it big on platforms with their highly personal content, where does that leave the reality TV star?\u00a0<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">In the early 2000s, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/thegrio.com\/2026\/02\/17\/tyra-banks-revisits-americas-next-top-model-in-netflix-doc-but-the-reckoning-feels-unfinished\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:during the dawn of reality TV as we know it;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;during the dawn of reality TV as we know it&quot;}\" class=\"link \">during the dawn of reality TV as we know it<\/a>, to get a show, a person had to be famous already or get famous somehow\u2014bonus points if it came through a marriage to someone already famous, a \u201cleaked\u201d sex tape, or a scandalous crime.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Now, as figures are plucked from algorithmic obscurity by the unpredictable machinery of virality, the equation has changed.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">There\u2019s a new kid on the block: the social media star who can garner an audience seemingly overnight. Naturally, reality TV figures\u2014who helped create the modern mold for raw and highly personal content\u2014step into that role very well. Maybe a little too well.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">It\u2019s part of how figures like Cardi B broke the mold as one of the first genuine celebrities to emerge from social media. Her early online persona built an audience that led to \u201cLove &amp; Hip Hop\u201d before she eventually branched out into rap superstardom. Since then, several more have followed, including Pretty Vee, who turned millions of followers into an acting career after a long-running stint on \u201cWild \u2019N Out,\u201d and DreamDoll, who amassed an online following before landing on \u201cBad Girls Club\u201d and later \u201cLove &amp; Hip Hop.\u201d Really, the list goes on.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Chelley Bissainthe of \u201cLove Island\u201d fame had a modest but growing following before she stepped foot into the villa. VH1 even has a series called \u201cThe Impact\u201d dedicated to social media influencers. And while Tareasa Michele Johnson\u2014<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/thegrio.com\/2024\/03\/07\/why-was-reesa-teesas-viral-story-so-triggering-and-familiar\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:better known as the online personality ReesaTeesa;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;better known as the online personality ReesaTeesa&quot;}\" class=\"link \">better known as the online personality ReesaTeesa<\/a>\u2014may not have landed on a reality TV show yet, she did achieve the kind of fame aspiring actresses dream about with her viral \u201cWho TF Did I Marry\u201d TikTok saga. For many viewers, it became their introduction to the lengthy, deeply personal, multi-part storytelling format that now dominates the platform.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cI thought the ReesaTeesa series was really interesting because it just shows kind of the power of personal narrative and independent production online,\u201d said Chelsea Peterson-Salahuddin, an assistant professor at the University of Michigan\u2019s School of Information.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">TikTok is also how we got \u201cThe Secret Lives of Mormon Wives.\u201d Once one person starts speaking publicly about a situation online, everyone else\u2014named and unnamed\u2014often comes out of the woodwork to tell their side. Before long, there\u2019s an entire Hulu series about Mormon wives who \u201csoft swing\u201d and cause each other drama. You genuinely couldn\u2019t make this stuff up if you tried.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">But producers clock this. They aren\u2019t just paying attention to the shock value or the raw personalities. They\u2019re taking note of the views and realizing they already have a logline, a cast, a core demographic, and built-in metrics ready to go. They even have the content already.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">While it might appear to some that the social media star has killed the reality TV star\u2014or is on the way to doing so\u2014it may be more accurate to say social media has decentralized fame. Particularly in Black culture, where reality television has historically relied on hyper-conflict, scandal, and narrow archetypes, social media has shifted power away from networks and toward creators themselves. Platforms like TikTok and Instagram now allow personalities to build audiences, shape narratives, monetize directly, and engage with fans in real time without waiting for television executives to validate them.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cReality TV is highly edited,\u201d Peterson-Salahuddin, a self-described Bravoverse fan whose research is in the way racially marginalized communities, particularly Black women and femme and queer folks, engage with different types of media and technology, noted. \u201cPeople say it\u2019s a platform for people to tell their stories, but it is a platform for people to tell their stories in a way that is edited and produced in a way that the production company or the network needs it to be produced.\u201d<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">She added that \u201ca lot of Black women, honestly, [have been] harmed in that process, because their stories sometimes get edited in such a way, or sometimes they attempt to edit them in such a way, where they\u2019re trying to perpetuate a stereotype. They\u2019re trying to pit the two Black women against each other, and a lot of that doesn\u2019t happen because of the way they\u2019re telling a story. It happens because of the way that networks often choose to edit.\u201d<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">However, the autonomy social media has granted many reality stars over their own narratives has also created a bit of a double-edged sword. From the Bravoverse to the Zeus Network, by the time some of the most popular reality shows return for a new season\u2014or even for the reunion\u2014fans already know much of the juicy drama.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">When Porsha Williams divorced her second husband, Simon Guobadia, fans didn\u2019t learn about it through \u201cReal Housewives of Atlanta.\u201d They learned about it online. The same thing happened when, following the divorce, she publicly moved on with a woman in her first public queer relationship.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Fast forward to Season 15 of \u201cThe Real Housewives of Atlanta\u201d, which is currently airing, where fans have had to pretend they don\u2019t already know what\u2019s around the corner as her newly divorced storyline begins with her still entertaining male company. It\u2019s the same way viewers have had to pretend not to know yet about castmate Pinky Cole\u2019s bankruptcy saga or act surprised entering the \u201cSummer House\u201d reunion, fully aware of how the cast dynamics have changed since filming wrapped.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">And if it\u2019s not the reality stars themselves posting, Peterson-Salahuddin noted, it\u2019s often the networks uploading previews, highlight reels, and behind-the-scenes clips that go viral online and give away entire episode arcs without viewers ever having to sit through the full hour.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Regardless, the future of reality television may not be a battle between traditional stars and social media personalities so much as an ecosystem where they coexist. Social media may continue to serve as a launchpad for new talent and diverse stories to break through traditional gates while simultaneously amplifying the stars already inside them.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cI don\u2019t think it\u2019s replacing, I think it\u2019s just becoming a new part of this kind of entertainment circulation and economy that\u2019s happening,\u201d Peterson-Salahuddin said. \u201cAnd I think reality TV and social media go hand in hand a lot of the time.\u201d<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><strong>More must-reads:<\/strong><\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In an era when content creators are striking it big on platforms with their highly personal content, where does that leave the reality TV star?\u00a0 In the early 2000s, during the dawn of reality TV as we know it, to get a show, a person had to be famous already or get famous somehow\u2014bonus points [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2424136,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25173],"tags":[475133,351284,475134,126808,21928],"class_list":["post-2424135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artists","tag-chelsea-peterson-salahuddin","tag-content-creators","tag-personal-content","tag-reality-tv-star","tag-social-media"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/05\/Did-social-media-kill-the-reality-TV-star-or-did.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2424135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2424135"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2424135\/revisions"}],"predecessor-version":[{"id":2424137,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2424135\/revisions\/2424137"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2424136"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2424135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2424135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2424135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}