{"id":2426189,"date":"2026-05-21T10:28:53","date_gmt":"2026-05-21T10:28:53","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2426189"},"modified":"2026-05-21T10:28:53","modified_gmt":"2026-05-21T10:28:53","slug":"cynopsis-05-21-26-smoove-sailing-for-fox-entertainment-studios","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/cynopsis-05-21-26-smoove-sailing-for-fox-entertainment-studios\/","title":{"rendered":"Cynopsis 05\/21\/26: Smoove Sailing for Fox Entertainment Studios"},"content":{"rendered":"

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<\/b> Thursday May 21, 2026<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
Good morning and welcome to Cynopsis \u2014 the media industry\u2019s essential morning read.<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
\"\"\u00a0\u00a0 IN THE NEWS<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
News chief Bari Weiss has the \u201cfull support of Paramount, studio says. Paramount<\/strong> pushed back on a report<\/a> that its leadership is weighing a reduced role for CBS News editor-in-chief Bari Weiss<\/strong>.
\u00b7 Puck\u2019s Dylan Byers reported that senior executives have held informal discussions about giving Weiss less control over the linear product, including \u201c60 Minutes,<\/em>\u201d \u201cCBS Mornings,\u201d and the \u201cCBS Evening News,\u201d shifting her focus instead to the news division\u2019s digital growth.
\u00b7 Conversations reportedly stem from a belief that Weiss was given too broad a mandate for someone without prior television experience, as well as irritation over the persistent negative press surrounding her tenure.
\u00b7 Paramount has denied the framing. \u201cBari has the full support of Paramount and David Ellison as the editorial leader overseeing \u2018CBS News\u2019 and \u201860 Minutes,\u2019\u201d said a spokesperson. \u201cReports suggesting otherwise are inaccurate.\u201d<\/p>\n

Not so FAST: <\/strong>A new study challenges long-held assumptions about brand safety in news programming on free ad-supported TV.
\u00b7 35.7% of news scenes are fully brand safe, according to Wurl\u2019s CTV Trends Report<\/a>, suggesting advertisers may be leaving significant inventory on the table by avoiding the category altogether.
\u00b7 The findings reveal that brand safety risk is concentrated in specific content types rather than spread uniformly across news programming. Financial news ranked as the most brand-safe category, while risk varies meaningfully by political orientation \u2014 though perhaps not in the ways advertisers might expect.
\u00b7 Red-leaning and blue-leaning news show nearly identical overall brand safety rates (48.3% vs. 45.5%, respectively) but differ in the nature of their risk: red-leaning content skews toward war\/conflict and derogatory themes, while blue-leaning content more frequently features violence and death\/harm.
\u00b7 \u201cBrand safety has historically forced advertisers into an all-or-nothing approach with news,\u201d said Dave Bernath, CEO at Wurl, \u201cbut the reality is far more nuanced.\u201d<\/p>\n

In related brand safety news, <\/strong>Viant Technology<\/a> is working with Ad Fontes Media<\/a> to address the persistent gap in CTV advertising dollars going to news programming despite its highly engaged viewership.
\u00b7 The integration brings Ad Fontes\u2019 Reliability and Bias framework directly into Viant\u2019s platform. Advertisers to target trusted news content at the program level and connect that spending to measurable household outcomes.
\u00b7 Ad Fontes says brands using its AI-filtered, high-quality news inventory, which screens out low-quality sources, typically see around 60% lower cost per acquisition and more than 50% higher conversion rates compared to less contextually aligned placements.<\/p>\n

As a brand marketer, which types of news programming would you feel are safe advertising territory right now? Share your thoughts at <\/em>Lynn@Cynopsis.com<\/em><\/a> \u2014 for a new Reader Insights section.<\/em><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
Bravo<\/strong> is turning its most passionate fanbase into a business opportunity<\/strong>. Universal Products & Experiences (UP&E) launched a first-of-its-kind licensing program dedicated entirely to Bravo, uniting the network\u2019s franchises under one global consumer products strategy for the first time. The move opens a new revenue stream for the network while giving Ramona wine-drinking, Bethenny skinny margarita-drinking fans a tangible way to connect with the pop culture moments and personalities they love. Franchises including \u201cThe Real Housewives,\u201d \u201cVanderpump Rules,\u201d \u201cTop Chef\u201d<\/strong> will spawn products spanning fashion, beauty, food, home, and gifting. The collection launches exclusively at select retailers later this year.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
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THE TOP WOMEN NETWORK <\/strong><\/span><\/span><\/p>\n

More Than a Network. A Cross-Industry Advantage.<\/strong><\/p>\n

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Powered by the Chief Marketer Network, the Top Women Network connects professionals across multiple industries through recognition, mentorship, and leadership development.
This is where relationships scale\u2014and opportunities follow.
Join now.<\/strong><\/p>\n

LEARN MORE<\/strong><\/span><\/span><\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
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\"\"\u00a0\u00a0 NEW & RETURNING SERIES<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
\u201cMark vs. The Mountain\u201d<\/strong> kicks off Thursday, June 11 on streamer Great American Pure Flix<\/strong>. The uplifting unscripted series stars meteorologist and former New Mexico gubernatorial candidate Mark Ronchetti, alongside his wife, interior designer Krysty Ronchetti, and daughters as they navigate the challenges and triumphs of building homes inspired by the natural world.<\/p>\n

Apple TV <\/strong>has renewed \u201cKnife Edge: Chasing Michelin Stars\u201d <\/strong>for a second season. The docuseries from Gordon Ramsay<\/strong> (\u201cNext Level Chef\u201d) explores the business of international dining.<\/p>\n

Also renewed for Season 2 is Hulu\u2019s \u201cThe Testaments.\u201d<\/strong> The \u201cHandmaid\u2019s Tale\u201d sequel debuted on April 8.<\/p>\n

True crime series \u201cDeadly Influence: The Social Media Murders\u201d<\/strong> returns Monday, June 1 at 9 p.m. ID<\/strong> promises an \u201cunsettling new season.\u201d<\/p>\n

\u201cMichael Jackson: The Verdict\u201d<\/strong><\/a> dissects the child molestation case against Jackson from the perspectives of both the prosecution and the defense starting Wednesday, June 3 on Netflix<\/strong>. <\/p>\n

On a different note, the streamer\u2019s \u201c<\/strong>One Hundred Years of Solitude,\u201d<\/strong><\/a> adapted from Gabriel Garc\u00eda M\u00e1rquez\u2019s bestselling magical realist novel, returns for its second and final season in August. The concluding eight episodes will reveal the fate of Macondo and the Buend\u00eda family. <\/p>\n

Digital series \u201cChasers,\u201d<\/strong> from Tom Brady\u2019s Shadow Lion<\/strong>, has dropped on YouTube. Hosted by Kevin Bonner, each episode sees a different celebrity guest attempting to answer trivia questions to identify cards that are in some way related to their lives. <\/p>\n

Season 13 of History\u2019s \u201cAlone\u201d<\/strong> debuts Wednesday, June 17 at 9 p.m.<\/strong> For the first time in franchise history, ten skilled survivalists from around the globe will compete in \u201cAlone: World Championship<\/strong>,\u201d with participants dropped inside Canada\u2019s Arctic Circle with just ten survival tools, and enough camera gear to self-document their experiences.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
Today\u2019s Premieres<\/strong><\/span><\/span>
<\/strong><\/span>Netflix:<\/strong> The Boroughs; James
Paramount+: <\/strong>SkyMed <\/p>\n

A 16-year partnership between CBS\u2019 \u201cSurvivor\u201d<\/strong> and Stand Up To Cancer<\/strong> (SU2C) surpassed $2 million raised for cancer research. The milestone was fueled in part by a Charitybuzz campaign giving fans the chance to win tickets to last night\u2019s \u201cSurvivor\u201d 50 finale, which generated $160,000 in donations. To mark the show\u2019s landmark 50th season, Toyota is contributing an additional $50,000.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
\"\"\u00a0\u00a0 PRODUCTION<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
In a bid to expand its commitment to creator-driven, talent-led unscripted programming, FOX Entertainment Studios<\/strong> inked a first-look deal with JB Smoove<\/strong> (\u201cCurb Your Enthusiasm\u201d), along with his production company Alternate Side Productions<\/strong> (ASP), to collaborate on an unscripted slate spanning a range of formats and genres. And Smoove is all in. \u201cLet me tell you something\u2026unscripted is where the magic really happens,\u201d said the actor, writer and producer. \u201cYou can\u2019t plan it, you can\u2019t fake it, you just gotta jump in and let it fly. That\u2019s my lane!\u201d<\/p>\n

Lifetime greenlit two movies set to premiere next month.<\/strong> Faith-based thriller \u201cThe Jealous Bride<\/strong>,\u201d adapted from Liv Constantine\u2019s bestseller My Sister\u2019s Daughter<\/em>, drops June 13 at 8 p.m.<\/strong> One week later, psychological drama \u201cDon\u2019t Trust the Girls Upstairs\u201d<\/strong> debuts on June 20 at 8 p.m.<\/strong><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
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CYNOPSIS TOP WOMEN IN SPORTS <\/strong><\/span><\/span><\/p>\n

Stand With the Women Shaping What\u2019s Next<\/strong><\/p>\n

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The Top Women in Sports honorees represent the vision, leadership, and momentum moving sports media forward.<\/p>\n

Align your brand with this powerful group\u2014and show up where influence is built.
Join us June 4 | NYC
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REACH OUT TODAY<\/strong><\/span><\/span><\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
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\"\"\u00a0\u00a0 TECH<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
VideoAmp<\/strong><\/a> struck a deal with Family Entertainment Television<\/strong><\/a> (FETV) and its sister channel Family Movie Classics<\/a> (FMC), becoming the first alternative currency provider for both networks. FETV and FMC will use VideoAmp\u2019s infrastructure for measurement and ad sales.<\/p>\n

Vevo<\/strong><\/a> expanded its partnership with DISQO<\/strong><\/a>, designating the advertising intelligence firm as its preferred brand lift and outcomes partner in the U.S. Vevo was among the first to pilot DISQO\u2019s Outcomes Lift solution, and has since broadened its measurement capabilities to gain a clearer picture of how ads drive messaging impact, seasonal trends, purchase intent, and conversion timing, moving beyond surface-level indicators like search activity and site visits.<\/p>\n

Viamedia.ai<\/strong><\/a> has upgraded its Geo-Graph<\/strong>\u2122 advertising and marketing service with the integration of Uber\u2019s H3 hexagonal grid system. The enhancement reframes geography as a dynamic planning, activation, and insight layer rather than a static filter, aimed at enabling neighborhood-level precision, consistent cross-channel execution, and privacy-conscious targeting at scale. Central to the updated Geo-Graph\u2122 is pre-activation audience validation, which gives media planners and buyers a clear view of estimated reach, audience density, and the final LFID footprint before a campaign goes live.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
\"\"\u00a0\u00a0 COMING UP<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
Tony Award-winning actress Laura Benanti<\/strong> and Tituss Burgess<\/strong> (\u201cUnbreakable Kimmy Schmidt\u201d) will host live pre-show \u201cThe Tony Awards: Act One,\u201d<\/strong> streaming on Pluto<\/strong> beginning Sunday, June 7 at 6:35 p.m.<\/strong><\/p>\n

MeTV <\/strong>kicks off month-long event \u201cThe Golden Girls of Summer\u201d on Monday, June 8. Episodes of the classic sitcom \u201cThe Golden Girls\u201d<\/strong> will air weeknights at 10 p.m. and 10:30 p.m., with each week spotlighting a different character.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
\"\"\u00a0\u00a0 SPORTS REPORT<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
The FIFA<\/strong> news cycle keeps rolling. FOX Sports<\/strong>, America\u2019s English-language home for the World Cup 2026, has announced its studio analyst team: Thierry Henry <\/strong>(France), Zlatan Ibrahimovi\u0107<\/strong> (Sweden), Clarence Seedorf<\/strong> (Netherlands), Javier \u201cChicharito\u201d Hern\u00e1ndez<\/strong> (Mexico), John Obi Mikel<\/strong> (Nigeria), Thiago Alc\u00e2ntara <\/strong>(Spain), Juan Pablo \u00c1ngel <\/strong>(Colombia) and Peter Schmeichel<\/strong> (Denmark).<\/p>\n

Honeywell<\/strong> and the NHL<\/strong> struck a new partnership that makes Honeywell the Official Building Automation and Energy Management Partner of the NHL. Honeywell provides advanced, scalable and AI-enabled building automation technologies.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
\"\"\u00a0\u00a0 DISTRIBUTION<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
Cineverse<\/strong><\/a> announced two new subscription video-on-demand (SVOD) channels available via Premium Subscriptions on The Roku Channel<\/strong>. The first, So \u2026 Real, <\/strong>is dedicated to lifestyle and reality content from All3Media International, while Cineverse<\/strong>, the company\u2019s flagship streaming brand, features series and movies.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
\"\"\u00a0\u00a0 RATINGS<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
The Buffalo Sabres-Montreal Canadiens Stanley Cup Playoffs Game 6<\/strong> delivered 2.7 million viewers<\/strong>, up 18% vs. ABC\u2019s Second Round Game 6 last year and the second most-watched Game 6 on record.<\/p>\n

The two-game slate on FOX\u2019s \u201cSaturday Night Baseball\u201d<\/strong> drew 2.5 million viewers<\/strong>, up 31% versus last year\u2019s comparable game, and the second-most-watched Saturday baseball telecast of the season.<\/p>\n

Prime Video <\/strong>had the week\u2019s most-watched sports telecast the week of May 11, drawing over 6.5 million viewers for Game 7 of the NBA Playoffs Eastern Conference semifinal on Sunday night, and topped Nielsen\u2019s Weekly Sports Events report for the first time ever. <\/p>\n

Basic Cable Top 10 for the Week of May 11<\/strong><\/span><\/span>
P2+ AA (000)<\/em>
Primetime
Fox News 2,282
ESPN 1,640
MS NOW 903
HGTV 699
celebrity.land 661
TNT 634
TBS 490
TLC 40
Hallmark Channel 467
USA 462
Source: Nielsen<\/em><\/p>\n

Top 10 Broadcast Programs for the Week of May 11<\/strong><\/span><\/span>
P2+ AA (000)<\/em>
ABC: World News Tonight 7,964
ABC: World News Tonight 7,870
CBS: Tracker 7,432
CBS: 60 Minutes 7,365
CBS: Marshals 7,365
NBC: Nightly News 5,970
CBS: George & Mandy\u2019s First Marriage 5,778
CBS: PGA Championship 5,784
ABC: American Idol 5,712
NBC: NBA Playoffs 5,704
Source: Nielsen Big Data + Panel, Live + Same Day<\/em><\/p>\n

Broadcast News Ratings for the Week of May 11<\/strong><\/span><\/span>
Total Viewers; A25-54<\/em>
ABC: <\/strong>7,889,000; 709,000
NBC: <\/strong>5,970,000; 586,000
CBS: <\/strong>3,806,000; 341,000
Source: Nielsen<\/em><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
\"\"\u00a0\u00a0 EXECUTIVE MOVES<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
Mediaocean <\/strong>has named Ivan Markman <\/strong>as president and chief operating officer. Most recently, Markman led Yahoo\u2019s B2B division, overseeing ad tech, search, and Edgecast.<\/p>\n

App marketing company SplitMetrics<\/strong> has appointed Hawley Shpiro<\/strong> as managing director of the Americas. Shpiro joins SplitMetrics after serving as Head of U.S. App Sales at Skai.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
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Today\u2019s Trivia Question<\/strong><\/span> <\/span>
Which sitcom began with one of the six main characters leaving another at the altar? (Email answers to <\/em>Trivia@Cynopsis.com<\/strong><\/em><\/a> and include your name, company and city. Answers limited to four per time zone.)
<\/em>
Answer to Our Last Trivia Question<\/strong><\/span><\/span>
Which networks are part of Lifetime Entertainment Services? Lifetime, LMN, and Lifetime Real Women<\/strong>. <\/p>\n

Congrats to: Justin Pierce-JP Consulting Group\/LA; Gerry Bixenspan-TV Marketing Inc.\/NYC; Susan Nessanbaum-Goldberg-M and S Entertainment\/LA; Tom Moore-Kalt Productions\/LA; Christina Colucci-Lockard & Wechsler Direct\/Irvington, NY<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source www.cynopsis.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Thursday May 21, 2026 Good morning and welcome to Cynopsis \u2014 the media industry\u2019s essential morning read. \u00a0\u00a0 IN THE NEWS News chief Bari Weiss has the \u201cfull support of Paramount, studio says. Paramount pushed back on a report that its leadership is weighing a reduced role for CBS News editor-in-chief Bari Weiss. \u00b7 Puck\u2019s […]<\/p>\n","protected":false},"author":2,"featured_media":2426190,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-2426189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/05\/Cynopsis-052126-Smoove-Sailing-for-Fox-Entertainment-Studios.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2426189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2426189"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2426189\/revisions"}],"predecessor-version":[{"id":2426191,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2426189\/revisions\/2426191"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2426190"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2426189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2426189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2426189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}